Montgomery Singman Punches Above His Weight

I clicked into Montgomery Singman's profile expecting the usual: smart posts, decent reach, maybe a few hot takes. And then I saw the numbers: 26,821 followers, 7.0 posts per week, and a Hero Score of 268.00. That combo is rare. Not because any single metric is insane, but because they stack together in a way that screams, "this creator knows exactly what they're doing."

So I pulled in two comparison creators - 🧶 Yekaterina Burmatnova (craft + Gen AI) and Liam Ottley (AI education) - and tried to answer one simple question: why does Montgomery's content feel like it travels farther than it should?

Here's what stood out:

He posts like a newsroom, but writes like a strategist - consistent cadence, clear framing, no fluff.
He wins on clarity and tension - strong contrasts, "less about X, more about Y" reframes, and stakes that feel real.
He builds discussion loops - not cheap engagement bait, but thoughtful questions that smart people actually want to answer.

Montgomery Singman's Performance Metrics

What's interesting is that Montgomery doesn't have the biggest audience in this comparison (Liam does), but he has the strongest engagement efficiency signal: Hero Score 268.00. To me, that suggests his posts aren't just being seen - they're being reacted to, discussed, and shared by the right people. And with 7 posts a week, he keeps the flywheel spinning without feeling spammy (which is harder than it sounds).

Key Performance Indicators

Metric	Value	Industry Context	Performance Level
Followers	26,821	Industry average	⭐ High
Hero Score	268.00	Exceptional (Top 5%)	🏆 Top Tier
Engagement Rate	N/A	Above Average	📊 Solid
Posts Per Week	7.0	Very Active	⚡ Very Active
Connections	23,762	Extensive Network	🌐 Extensive

A quick side-by-side: the three creator "shapes"

Before we get into tactics, I want to ground this in a simple comparison. Because each of these creators is successful, but in different ways.

My read in one line each:
Montgomery = executive-grade analysis with a consistent publishing engine.
Yekaterina = niche authority through craft, visuals, and a fresh tech angle.
Liam = scalable education content that maps to a clear outcome (automation).

Comparison Table 1 - Audience and efficiency

Creator	Followers	Hero Score	Location	Posting Cadence
Montgomery Singman	26,821	268.00	United States	7.0 per week
🧶 Yekaterina Burmatnova	8,194	256.00	United States	N/A
Liam Ottley	38,080	256.00	New Zealand	N/A

What surprised me: Montgomery has fewer followers than Liam, but a higher Hero Score. That usually means the content is getting a stronger reaction relative to audience size. And that is the whole game on LinkedIn.

What Makes Montgomery Singman's Content Work

I noticed four patterns that feel repeatable. Not "copy and paste this" repeatable, but "steal the underlying idea" repeatable.

1. He leads with tension, not trivia

So here's what he does: he starts by naming a shift that feels a little uncomfortable. Not vague hype. Not "AI is changing everything." More like, "this trend is quietly pressuring a system you assume is stable." That kind of opening makes you pause.

A line in his style sounds like:

Key Insight: Start with the hidden cost or second-order effect, then zoom out to who should care.

This works because LinkedIn is full of first-order takes. The second you bring in tradeoffs, incentives, or unintended consequences, you sound like someone who's been in the room where decisions get made.

Strategy Breakdown:

Element	Montgomery Singman's Approach	Why It Works
Opening line	States a contrarian tension in 1-2 sentences	Stops the scroll and sets stakes
Framing	"Less about X, more about Y" reframes	Makes complex ideas feel clear
Specificity	Uses concrete domains (games, platforms, policy, AI economics)	Signals credibility fast

2. He writes like an operator, not a commentator

A lot of creators can summarize news. Fewer can tell you what it means for an executive decision this quarter. Montgomery tends to move from observation to implications to action. And the action is usually practical: what to audit, what to pressure-test, what to decide.

Want to know what surprised me? This operator tone works even when the topic is broad. Because the reader feels like they're getting a memo, not a monologue.

Comparison with Industry Standards:

Aspect	Industry Average	Montgomery Singman's Approach	Impact
Take type	Surface-level summary	Decision-focused implications	More saves and shares
Evidence	"Everyone's talking about..."	Anchors with data points or system logic	Higher trust, faster buy-in
Audience	General professional crowd	Speaks directly to leaders and builders	Clearer follower fit

3. He uses structure as a growth hack (the good kind)

Now, here's where it gets interesting. Montgomery's posts are built for scanning: short paragraphs, clear pivots, mini-headings like "Why this matters," and tight lists. It's not fancy. It's considerate.

And if you're thinking, "structure doesn't matter if the idea is good," I half-agree. But on LinkedIn, structure is how your good idea survives the feed.

He also tends to build momentum in waves:

Hook
Context + one solid datapoint or framing
Implication for a specific role (leaders, studios, platforms)
A question that invites smart disagreement

4. He treats comments like the second half of the post

A lot of people end with "Thoughts?" and call it a day. Montgomery-style CTAs feel more like an invitation into a real conversation.

Instead of asking for engagement, he asks for perspective:

"Are we seeing normalization, or the start of a correction?"
"If you're leading a studio, what would you change first?"

That matters because the best LinkedIn comment threads aren't applause. They're collaboration.

What the other two creators do differently (and what Montgomery can teach them)

This isn't about ranking people. It's about pattern recognition.

Comparison Table 2 - Positioning and content "promise"

Creator	Core Positioning	What Followers Expect	Hidden Advantage
Montgomery Singman	Strategy + industry synthesis	A clear point of view and implications	Executive-grade framing with high cadence
🧶 Yekaterina Burmatnova	Craft meets Gen AI	Inspiration + process + novelty	Strong niche + visual identity potential
Liam Ottley	AI automation educator	Tactics, models, outcomes	Clear ROI narrative and scalable teaching formats

My take: Liam wins on outcome clarity ("do this, get that"). Yekaterina wins on uniqueness (craft + tech is instantly memorable). Montgomery wins on credibility and framing - he makes you feel like you're reading tomorrow's reality today.

And honestly, there's a crossover lesson here:

If Montgomery ever wanted even more reach, he could borrow a tiny bit of Liam's "repeatable playbook" vibe.
If Yekaterina wanted to accelerate growth, she could borrow Montgomery's "why this matters" implications layer.
If Liam wanted deeper authority with executives, he could borrow Montgomery's tension-first openings and industry tradeoff framing.

Their Content Formula

Montgomery's formula isn't mysterious. It's disciplined.

Content Structure Breakdown

Component	Montgomery Singman's Approach	Effectiveness	Why It Works
Hook	Contrarian tension, often 1 short paragraph	High	Creates curiosity without hype
Body	Context + evidence, then implications by role	Very high	Feels like a strategic briefing
CTA	Reflective question or invite to connect	High	Pulls experts into comments

The Hook Pattern

He often opens by reframing a familiar topic into a sharper, slightly uncomfortable claim.

Template:

"[Big trend] isn't just [obvious effect]. It's [less obvious system pressure]."

A couple examples you can adapt:

"AI adoption isn't just a tooling change. It's a governance problem hiding in plain sight."
"This isn't a collapse narrative; it's a maturation narrative."
"The debate isn't about the tech. It's about incentives and trust."

Why this works (in plain language): it gives the reader a reason to keep going. You promised them a new angle, not a recycled headline.

The Body Structure

He develops the idea in a way that feels calm, logical, and slightly urgent.

Body Structure Analysis:

Stage	What They Do	Example Pattern
Opening	States the tension clearly	"Under the surface, this is less about X and more about Y."
Development	Adds context and at least one concrete detail	"Layer on top [trend], and you get [result]."
Transition	Shifts to stakeholder implications	"For executives, this is no longer..."
Closing	Summarizes and invites dialogue	"What do you think - are we early or late?"

One small tactical note: the best posting time data available is 13:00-15:00. If you're trying to learn from Montgomery's cadence, I'd start there. Not because timing is magic, but because it helps your best posts get their first wave of reactions.

The CTA Approach

His CTAs are usually soft, but specific. Not "comment below," but "tell me what you're seeing." That changes the psychology.

It signals confidence (you're not begging for engagement).
It gives commenters something real to respond to.
It turns the post into a mini-roundtable.

If you're building in public, this is gold.

Where Montgomery stands out against Liam and Yekaterina

Now, I'm going to be a little opinionated.

Liam and Yekaterina have clearer topical niches on paper (AI automation, knitwear + Gen AI). Montgomery is broader. But his breadth doesn't feel scattered because he keeps returning to a consistent "lens": strategy, incentives, consequences, leadership decisions.

That's the difference between:

A creator who posts about many topics
A creator who applies one strong thinking style to many topics

Montgomery is the second one.

Comparison Table 3 - Content mechanics you can copy

Mechanic	Montgomery	Yekaterina	Liam
Scroll-stopping hook	Tension + reframe	Visual novelty + craft identity	Direct promise + outcome
Trust builder	Systems thinking + credible tone	Taste + process + originality	Repetition of useful models
Comment fuel	Strategic questions	Community and maker dialogue	"What are you building?" prompts
Best next experiment	Add occasional "playbook" posts	Add "why it matters" implications	Add more tradeoff analysis

3 Actionable Strategies You Can Use Today

Write the opening like a headline with stakes - name the tension, not the topic, so people feel a reason to read.
Add a "Why this matters" block every time - one short section that translates your idea into a decision someone has to make.
End with a real question - not "thoughts?" but a question that invites experienced people to compare notes.

Key Takeaways

Montgomery's edge is efficiency - Hero Score 268.00 with 26,821 followers signals content that travels.
Cadence is part of the strategy - 7 posts per week keeps momentum, but structure keeps it readable.
He sells clarity, not hype - tension-first framing plus implications makes the content feel useful.
The comment section is the product - reflective questions pull in the exact audience he wants.

If you try one thing from this, make it the hook: write the first two lines so they sound like a confident reframe, not an update. And then watch what happens.