Jacob Zangel

Conversational, informal, and highly human.

Professional-adjacent: it lives in a business / LinkedIn context, but intentionally pushes against "corporate" or stiff tones.

Playful and witty, but with genuine depth and reflection.

Persuasive and informative when explaining ideas (AI, storytelling, prompts), but never lecture-y. It feels like a thoughtful friend, not a teacher.

Emotion-forward: openly talks about fear, excitement, nostalgia, curiosity.

Strongly casual in vocabulary, emoji use, and sentence structure.

Uses slang, invented words, and internet expressions (“untooserious”, “this one hit different”, “slop”).

Still, logic and arguments are structured and clear – the casual tone overlays a very deliberate, organized thought process.

Short, punchy lines.

Emphasis lines set apart.

Emojis conveying mood.

Warmth and affection (post about mum and Khinkali).

Curiosity and playfulness (LinkedIn seriousness, silly Santa replies).

Awe + unease + excitement (robots dancing).

Calm authority when sharing frameworks (audience research prompts).

Frequently mixes contradictory emotions explicitly (e.g., "I'm scared, but I'm also weirdly excited at the same time").

Direct questioning of the audience, often multiple questions grouped at the end.

Explicit reflection on feelings and gut reactions (“this one hit different”, “felt like a glitch in the matrix”).

Glitch in the matrix

Storytelling isn’t garnish anymore. It’s the main course.

Cognitive dissonance in 4K.

Occasional deliberate childlike or broken English for humor (“Me like this very much.”).

Inventing playful words and labels (“untooserious”, “flowgrammer”).

Framing observations with “From my side it felt like…”, “What scared me the most was…”, showing self-awareness.

Heavy use of second-person (“you”, “your”), especially in questions and CTAs.

Sharing feelings,

Describing experiments,

Signaling personal stance.

Occasional “we” to create collective perspective (“We’re co-creating the future together”, “Are we still too serious on LinkedIn?”).

Uses both direct commands (“Use this to…”, “Comment ‘AI’”) and gentle invitations (“How do you feel about this?”, “Wanna try these prompts?”).

Commands are softened by tone, emojis, or playful asides (“don’t be greedy 😜”).

Reflects personally,

Speaks casually,

Explains clearly,

And constantly pulls the reader into a conversation.