Bjarn Brunenberg: LinkedIn Content Strategy & Writing Style

A few words for the end of the year… Feeling anxious, overwhelmed, or even a bit "lost" and "behind" on AI and where 2026 may take us? The truth is: Everyone is. Just look at the image below. That…

I actually feel sorry for Junior PMs and Experimenters starting today. I just read that entry-level hiring in European tech in 2025 was down by 73.4%! Companies are cutting these roles to bet on AI.…

Traditional experimentation as we know it is a shrinking skillset... The discipline isn’t dying. But the "manual" version of it is. The role of the experimenter is shifting from being the 'doer' to…

Scaling experimentation is not about running more tests. It's about the workflow you let every squad run by default. When I first tried to "scale experimentation" at TomTom, we did what most teams d…

I just hired Santa to turn wish lists into Sora videos...without writing a single line of code! 🎅 ✨ Here is the exact 'North Pole' tech stack I used (and why it's way simpler than it sounds): 1. Th…

92% of people setting NY resolutions don't achieve them. 4 ways to increase your success with AI. I took the 4 classic pillars of goal setting and built an AI workflow for them. If you're serious a…