Zsuzsa Kecsmar's Loyalty Creator Playbook

The Founder Energy That Makes Zsuzsa Kecsmar Scroll-Stopping

I stumbled onto Zsuzsa Kecsmar's profile and did a double take: 16,738 followers sounds "mid-sized" on paper, but her Hero Score is 58.00. That's the kind of number you usually see when someone's audience actually pays attention (not just collects follows).

So I went looking for the reason. Not the vague "be consistent" stuff. The real mechanics. And once you see the pattern, it's hard to unsee: she's built a content engine that feels like founder field notes, but reads like a mini media channel for loyalty and tech.

Here's what stood out:

• She writes in motion ("right now", "this week", "in 11 days") so every post has urgency baked in
• She mixes hard proof with human reaction (big benchmarks + "pinch me moment") which makes expertise feel earned, not performed
• She uses low-friction CTAs (comment keywords, quick invites) that turn attention into actions without sounding pushy

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Zsuzsa Kecsmar's Performance Metrics

Here's what's interesting: with 4.4 posts per week, Zsuzsa isn't playing the "post once a month and hope" game. She's showing up often enough to stay top-of-mind, but the bigger signal is her Hero Score (58.00). That tells me the audience isn't just there - they're responsive. And because her best posting window is listed as 08:00-10:00, she's likely catching professionals right when they're planning the day (coffee + inbox + scroll).

Key Performance Indicators

Before we go deeper, I wanted to see how that stacks up next to the two comparison creators.

Two quick reactions:

1. Zsuzsa and Maja are basically tied on Hero Score, even though Maja's audience is way bigger.

2. Gijs has the smallest audience here, but his Hero Score is right there too, which screams "tight community".

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What Makes Zsuzsa Kecsmar's Content Work

What I noticed is Zsuzsa isn't trying to be a generic "thought leader". She's acting like a founder who happens to publish. The content feels like: "We're building this, we're seeing these numbers, here's what surprised me, want to join?" And that combination is tough to fake.

1. She blends benchmarks with real-time founder narration

So here's what she does: she takes something that could be boring (reports, retention metrics, webinar promos) and wraps it in live context. "Right now" energy. Deadlines. Names. Places. Even the messy parts like printing a doc and marking it up.

And because she often includes specific scale signals (think hundreds of millions of actions, thousands surveyed), the reader gets certainty fast: "Ok, this isn't vibes. This is data." But then she adds the human layer: the stomach-lurch moment, the "pinch me" line, the "this is so damn hard" honesty.

Key Insight: If you want B2B credibility without sounding stiff, pair one hard proof point with one human reaction in the same post.

This works because numbers create authority, and emotion creates trust. Most creators pick one lane. Zsuzsa stitches them together.

Strategy Breakdown:

2. She writes like LinkedIn is a conversation, not a stage

Zsuzsa's writing style is professional-but-personal, and honestly that's the sweet spot for LinkedIn right now. She can say "ROI" and "retention" and "benchmarks" in one line, then follow with something like "wow" or "Big time" in the next.

The big move: short paragraphs and micro-pivot lines. A post reads like a guided walk. You don't need to "commit" to it. You just keep going.

And she isn't afraid of little imperfections: lowercase starts, fragments, and the occasional typing-speed vibe. That signals "I wrote this myself" (even if she had help, it still reads like her).

Comparison with Industry Standards:

3. She uses community as proof (and as distribution)

Want to know what surprised me? The amount of community signaling baked into her posts. She name-drops collaborators, guests, and teams. She uses "cc" like an email thread. She celebrates customers publicly.

It's not just being nice. It's a growth system.

Every time you tag or mention partners, your content gets more surface area. And every time you publicly celebrate someone, you create a reason for them to engage back. Also, it makes the brand feel bigger than one person. It's "we" energy.

In contrast, a lot of creators keep posts "clean" to sound smart. Zsuzsa is fine looking a little messy if it means the post feels alive.

4. She sells without sounding like she's selling

This is where many B2B creators fall apart. They either:

• never ask for anything (so content becomes a hobby), or
• ask too hard (so the audience goes cold)

Zsuzsa threads it by making the CTA feel like help. Comment a keyword, get the report. Join the session, get the recording. DM me, let's catch up.

It's direct, but friendly. And it usually shows up in the final stretch of the post as a standalone line so you can't miss it.

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Their Content Formula

Zsuzsa's posts feel spontaneous, but the structure is pretty consistent once you map it. It's like a reliable template with different "skins" (report launch, event recap, customer celebration, industry observation).

Content Structure Breakdown

The Hook Pattern

Most of her best hooks do one of these:

• "right now" + progress update
• "date" + why you should care
• "live from" + event energy

Template:

"right now we're [building / analyzing / preparing] [important thing]."

A second line often follows with the emotional truth:

"it's that moment where the last 10% takes 50% of the energy."

Why this works: it gives you context instantly, then makes you feel something. And it sets up curiosity: what's the thing? what's the insight? what are the numbers?

The Body Structure

She typically compresses the middle into one dense paragraph (multiple sentences, no blank lines), then breaks into pivots and lists for skimming. It reads like "talking" but with enough scaffolding that you don't get lost.

Body Structure Analysis:

The CTA Approach

Her CTA psychology is pretty clean:

• Ask for one action
• Promise a specific reward
• Remove the awkwardness ("Hope you can join" tone)

Typical patterns:

• "Comment "REPORT" and I will send you the signup link"
• "DM me if you would like to catch up in person!!"
• "Join us - you'll get the recording even if you can't make it"

And because the CTA sits in the final 20% of the post as isolated lines, the eye naturally lands on it.

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Where Maja Voje and Gijs Seubers Differ (and what that teaches us)

I like doing side-by-side comparisons because it stops you from copying surface-level tactics. Same Hero Score range can come from totally different strengths.

If I had to summarize it in one line:

• Zsuzsa wins with credibility that feels personal.
• Maja wins with clear packaging (GTM method + AI angle + newsletter gravity).
• Gijs wins with closeness (smaller audience, strong responsiveness).

And here's the fun part: Zsuzsa's audience size being smaller than Maja's doesn't hurt her, because her content is built around recurring "events" (reports, webinars, launches). Those moments give her a natural reason to post frequently without sounding repetitive.

Now, here's where it gets interesting: both Maja and Zsuzsa have almost the same Hero Score, which suggests the content-to-audience fit is strong in both cases. But their positioning is different.

• Maja's headline is a billboard: bestselling author, 9,500+ companies, AI agents, newsletter.
• Zsuzsa's headline is a category stake: loyalty tech, co-founder, recognized vendor, plus the personal award.

Zsuzsa is not trying to be everything. She's trying to be the person you think of when you think "loyalty benchmarks".

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A practical breakdown of Zsuzsa's writing mechanics (the stuff you can copy)

I know this sounds nerdy, but the spacing and rhythm matter a lot. Zsuzsa's style uses LinkedIn-native formatting like a tool, not an afterthought.

The visual rhythm (why it keeps you reading)

• Hook is 1-2 short lines
• Then a compressed paragraph that stacks context + proof
• Then a pivot line
• Then a list (dash bullets)
• Then the CTA, often repeated once

That structure basically turns a long post into something that feels easy.

Why her tone lands (even when she's promoting)

You might think frequent promotion would turn people off. But she makes it feel like an invitation, not an ad. The phrases are warm: "Hope you can join", "We'd love you to join".

And she does something subtle: she admits effort. Printing pages. Last 10% pain. Travel fatigue. That makes the work behind the content visible, which increases respect.

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3 Actionable Strategies You Can Use Today

1. Pair proof with feeling - Put one hard metric next to one honest reaction so your expertise feels lived-in, not staged.

2. Use time anchors as your hook - Start with "right now", "this week", or a specific date to create urgency without hype.

3. Make your CTA a favor - "Comment "X" and I'll send it" beats "link in comments" because it feels personal and takes seconds.

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Key Takeaways

1. Hero Score beats follower count as a signal - Zsuzsa proves a mid-sized audience can outperform if the content fits.
2. Founder narration is a cheat code for B2B - people trust "from the trenches" updates more than polished hot takes.
3. Formatting is part of the strategy - short lines, pivots, and bullets turn dense ideas into easy reads.
4. Community signals are distribution - names, partners, and "cc" lines aren't fluff if they're real relationships.

If you try one thing from this post, try the time-anchored hook tomorrow morning and see what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.