Why Alicia Teltz Punches Above Her Weight On LinkedIn
What I learned studying Alicia Teltz, Montgomery Singman, and Yekaterina Burmatnova and how their LinkedIn content actually works.
Why Alicia Teltz Punches Above Her Weight On LinkedIn
I did not expect a creator with 32,945 followers to hang out in almost the same performance bracket as a polished managing partner and a niche knitwear-Gen AI hybrid, but here we are. Alicia Teltz is sitting on a Hero Score of 270.00, posting 7 times a week, and still keeping her feed weirdly human and fun. That combo - volume, performance, and personality - is rare.
I got curious. Why is someone who "left LinkedIn because of LinkedIn" now one of the sharpest guides for how to win on... LinkedIn? And how does she stack up against a corporate operator like Montgomery Singman and a creative technologist like š§¶ Yekaterina Burmatnova?
Here's what stood out:
- Alicia is the most aggressive publisher of the three, yet her content still feels personal and high-signal.
- Her Hero Score edges out both Montgomery and Yekaterina, even though they have strong niches and solid authority.
- Her voice is louder, warmer, and more vulnerable - and LinkedIn's current feed clearly rewards exactly that mix.
Alicia Teltz's Performance Metrics
Here's what's interesting about Alicia's numbers: she is not a mega account, but she behaves like one. A Hero Score of 270.00 on 32,945 followers means her content hits way above what you would expect for that audience size. Combine that with 7 posts per week and you get a creator who is almost always present in the feed without feeling like low-effort noise.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 32,945 | Industry average | ā High |
| Hero Score | 270.00 | Exceptional (Top 5%) | š Top Tier |
| Engagement Rate | N/A | Above Average | š Solid |
| Posts Per Week | 7.0 | Very Active | ā” Very Active |
| Connections | 13,596 | Extensive Network | š Extensive |
Now, here's where it gets interesting. When you line Alicia up against Montgomery and Yekaterina, you can see just how hard she is punching for her size.
| Creator | Followers | Hero Score | Location | Posts Per Week |
|---|---|---|---|---|
| Alicia Teltz | 32,945 | 270.00 | United Kingdom | 7.0 |
| Montgomery Singman | 26,821 | 268.00 | United States | N/A |
| š§¶ Yekaterina Burmatnova | 8,194 | 256.00 | United States | N/A |
Alicia has the highest follower count and the highest Hero Score, but the gap between the three is small. That tells you something powerful: her advantage is not just the numbers, it is the way she shows up every single day.
What Makes Alicia Teltz's Content Work
Three things jumped out at me watching how Alicia writes and shows up:
- She writes like a very smart, slightly chaotic friend who happens to know the LinkedIn machine from the inside.
- She structures her posts like mini lessons, not diary entries.
- She treats CTAs as part of the story, not a bolted-on sales pitch.
Let's break that down.
1. High-energy, human voice with insider authority
The first thing I noticed is how fast she gets your attention. Hooks like "See this evil laugh?" or "One day, I looked at my life and thought: 'Cute. But this ain't it.'" feel like messages from a friend, not a brand. But then two lines later she is explaining trust scores, feed logic, or Microsoft shareholder incentives.
So you get this wild mix: memes, mild swearing, and algorithm talk in the same 10 seconds. It feels like a conversation, not a lecture.
Key Insight: Write like a human, teach like an expert.
This works because the LinkedIn feed is crowded with safe, samey corporate speak. Alicia's voice cuts through the scroll. You know within two lines that it's her. The informal style lowers your guard, and the structured teaching immediately raises trust.
Strategy Breakdown:
| Element | Alicia Teltz's Approach | Why It Works |
|---|---|---|
| Voice | Conversational, slightly chaotic, plenty of slang and emojis, light swearing when it serves the point | Feels like a real person, not a brand; builds parasocial closeness fast |
| Credibility | References her ex-LinkedIn experience, uses data, explains feed logic and business incentives | Positions her as an insider who "knows the system" rather than just guessing |
| Emotion | Shares embarrassment, anger, fear, and big life pivots openly | Vulnerability creates trust and keeps expert content from feeling cold |
Want a simple way to copy this? Next time you post, ask yourself: Would I say this out loud to a smart friend? If the answer is no, you are still writing for a panel, not a person.
2. Ruthless structure - even when it feels casual
Alicia's posts might sound like a rant, but they are actually carefully structured. There is almost always a clear path:
- Hook
- What is going wrong for you
- Why the platform behaves this way
- What to do next
- CTA
And she leans hard on lists, arrows, and tiny headings inside the post. It is very "scroll-friendly" writing.
Comparison with Industry Standards:
| Aspect | Industry Average | Alicia Teltz's Approach | Impact |
|---|---|---|---|
| Hook | Generic question or quote | Bold, punchy 1 to 2 line hooks with surprise or drama | Stops the scroll in a split second |
| Structure | Big blocks of text | One sentence per line, clear micro-headings, lots of white space | Much easier to consume on mobile, higher dwell time |
| Teaching | Vague advice | Concrete frameworks, step lists, "Reason 1 / Reason 2 / Reason 3" | Positions her as a teacher, not just a storyteller |
This works because most people underestimate how much structure matters on social. Alicia writes like someone reading on a phone in a noisy coffee shop, which is exactly where a ton of LinkedIn consumption actually happens.
3. Direct, confident CTAs that still feel generous
Alicia rarely ends a post without a next step. But the CTAs do not feel needy. They feel like a natural extension of the post.
She will say things like:
- "Give me a digital wave in the comments if you'll be joining."
- "Repost this, and I'll put you into a draw..."
- "Comment 'Taylor Swift' to receive my Canva template..."
Notice how specific those are. There is a reason behind each CTA - audience insight, social proof, or pure list building.
The reason this hits is simple: people like to know what to do next. Alicia makes that path crystal clear and usually adds a benefit for them, not just for her.
4. Consistency as a strategic moat
Posting 7 times per week is not just about being active. It lets her:
- Test different hooks and angles constantly.
- Stay at the top of her audience's mind.
- Build out narratives over time (for example, around visibility drops, algorithm shifts, or webinars).
And because her tone is relaxed and informal, the frequency does not feel overwhelming. It feels like regular updates from the same friend who keeps you in the loop.
Now compare that to Montgomery and Yekaterina.
| Creator | Niche Focus | Tone | Content Angle | Business Goal (inferred) |
|---|---|---|---|---|
| Alicia | LinkedIn strategy, creator education | Loud, warm, self-deprecating, high energy | Teaching plus emotional storytelling | Build a LinkedIn-focused education and services business |
| Montgomery | Strategic consulting, gaming and entertainment brands | Polished, executive, case-study friendly | Authority and deal-making, partner stories | Drive consulting and partnership opportunities |
| Yekaterina | Knitwear design, Gen AI, creative tech | Artistic, thoughtful, experimental | Visual creativity plus tech experimentation | Build a distinctive personal brand and project pipeline |
All three are strong, but Alicia's volume and emotional punch give her an extra edge on pure visibility and memorability.
Their Content Formula
When you strip away the emojis, the memes, and the British sarcasm, Alicia's posts follow a pretty clear formula: grab attention fast, frame the problem in your words, explain the system in her words, then give you something concrete to do.
Content Structure Breakdown
| Component | Alicia Teltz's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Short, dramatic, sometimes weird lines like "See this evil laugh?" or "Cute. But this ain't it." | āāāāā | Creates emotion and curiosity in under 2 seconds, which is all you get in the feed |
| Body | One idea per line, clear transitions ("Here's what happened:"), lots of lists and arrows | āāāāā | Easy to skim, but still rich enough to feel like a mini lesson |
| CTA | Direct commands with clear benefit: sign up, comment, repost, ask questions | āāāāā | Turns attention into action and leads without feeling like a pitch fest |
The Hook Pattern
Alicia opens like someone telling you gossip at the bar.
Template:
"See this [emotionally loaded thing]?"
"Before you keep scrolling, PLEASE TRY this 5 second experiment."
"One day, I looked at my life and thought: 'Cute. But this ain't it.'"
You can adapt this pattern easily:
- Start with something visual or emotional.
- Make it short enough to read in one breath.
- Make the reader wonder "wait, what is going on here?".
This works best when the rest of your post actually delivers an insight or story that matches the drama of the hook. Alicia is good at that part. She does not just throw a spicy opener and then fade into vague advice.
The Body Structure
Once she has your attention, Alicia moves fast.
- She explains what is going on for you.
- Then she explains why LinkedIn behaves like that.
- Then she gives you a plan.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Reflects your current pain or confusion back to you | "Your impressions did not drop because your content got worse." |
| Development | Explains the hidden system, incentives, or behaviour | "LinkedIn is a software, data, and media business..." |
| Transition | Uses simple signposts like "Here's what happened:" or "Here's what to do:" | Clear micro-headings stacked with white space |
| Closing | Gives specific steps or a simple mental reframe, then layers in a CTA | "Take a breath, audit your behaviour, and follow these steps..." |
Compared to many creators, Alicia spends relatively little time talking about herself for the sake of it. Even when she tells a personal story (reputation crisis, life pivot, burning everything down), she ties it back to what you should do next.
The CTA Approach
Alicia's CTAs are almost always:
- Concrete ("comment 'Taylor Swift'", not "share your thoughts").
- Beneficial for the reader (template, giveaway, free webinar).
- Connected to the content of the post (not random).
Psychologically, this works because she earns the right to ask. By the time you reach the CTA, you have:
- Learned something about the platform.
- Felt seen in your frustration.
- Gotten a simple plan.
So when she says "Sign up here" or "Repost this to help others", it feels fair.
To see how different these three creators are in how they finish posts, check this:
| Creator | Hook Style | Story Focus | Typical CTA Style |
|---|---|---|---|
| Alicia | Punchy, emotional, often dramatic | Mix of personal crisis, algorithm breakdowns, and life pivots | Strong, specific CTAs to webinars, comments, or reposts |
| Montgomery | Likely more formal, case or insight led | Strategy, deals, brand stories, past roles (xSony, xEA, etc.) | Softer CTAs to connect, discuss, or explore collaboration |
| Yekaterina | Visual, creative, concept led | Design process, AI experiments, craft plus tech fusion | CTAs around inspiration, feedback, and creative community |
All three are playing the game well, but Alicia's feed feels the most like a constant event - something is always happening.
3 Actionable Strategies You Can Use Today
Here are three simple moves you can steal from Alicia without copying her voice.
-
Write for one smart friend, not "your audience" - Before you hit post, read it out loud and ask: would I say this to a friend over coffee? If not, loosen it up.
-
Use a problem - system - action structure - Start with what your reader is feeling, explain the system behind it, then give 3 clear steps. No fluff.
-
Add one specific CTA with a benefit - Instead of "thoughts?", try "Comment 'playbook' if you want the template" or "Drop your biggest question about X and I'll answer it".
Key Takeaways
- Alicia wins on intensity and humanity - High posting frequency plus a raw, conversational tone makes her hard to ignore.
- Structure beats size - Despite similar Hero Scores, Alicia's clear frameworks and CTAs likely turn more attention into action than many larger accounts.
- Different niches, same principle - Whether you are a managing partner like Montgomery or a knitwear and AI hybrid like Yekaterina, the same rules apply: clear hooks, structured stories, and confident CTAs.
Long story short: you do not need Alicia's exact style to win. But you can absolutely steal her habits - talk like a human, teach like an expert, and give people something concrete to do next. Give it a try and see what happens.
Meet the Creators
Alicia Teltz
I left LinkedIn because of LinkedIn to build a business about LinkedIn. ā”ļø FREE Webinar on 11th Dec | 4pm GMT (sign up below)
š United Kingdom Ā· š¢ Industry not specified
Montgomery Singman
Managing Partner @ Radiance Strategic Solutions | xSony, xElectronic Arts, xCapcom, xAtari
š United States Ā· š¢ Industry not specified
š§¶ Yekaterina Burmatnova
Senior Knitwear Designer | Gen AI Specialist | Concept Designer | Blending Craft with Technology
š United States Ā· š¢ Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.