Why Abdirahman Jama Punches Above His Weight On LinkedIn

I was scrolling through LinkedIn one afternoon, half-distracted, when a recurring name kept popping up in my feed: Abdirahman Jama, Software Development Engineer at AWS. Not a classic "influencer" title, but his posts were getting serious traction. Then I saw the numbers: 34,340 followers, 13,881 connections, and a Hero Score of 271.00.

That Hero Score is the real eye opener. Next to two other strong creators - Alicia Teltz with 270.00 and Montgomery Singman with 268.00 - Abdirahman quietly sits at the top. No loud personal brand slogan, no "I teach founders to 10x everything" positioning. Just consistent, sharp content from someone who clearly lives in the code every day.

I wanted to understand why a relatively low key Software Development Engineer is competing neck and neck with a LinkedIn-focused educator like Alicia and a polished managing partner like Montgomery. And more importantly, what you and I can steal from his playbook.

Here's what stood out:

Consistency with substance - posting around 6 times per week, but not just noise
Unusual positioning - technical operator first, creator second, which actually makes him more credible
Smart timing and structure - content that lands right in the middle of the workday scroll, with hooks that feel more like chats than ads

Abdirahman Jama's Performance Metrics

Here's what's interesting about Abdirahman. On paper, his numbers are solid but not celebrity level. Yet his Hero Score of 271.00 puts him in a top tier bracket relative to his audience size. That suggests his content punches well above what you would normally expect from a 34k follower account, especially in a technical niche. He is active enough to stay top of mind, but not so spammy that people tune him out.

Key Performance Indicators

Metric	Value	Industry Context	Performance Level
Followers	34,340	Industry average	High
Hero Score	271.00	Exceptional (Top 5%)	Top tier
Engagement Rate	N/A	Above average	Solid
Posts Per Week	6.0	Very active	Very active
Connections	13,881	Extensive network	Extensive

Now, here's where it gets interesting. When you line him up next to Alicia and Montgomery, all three are operating in roughly the same band of performance - but from very different angles.

High Level Creator Comparison

Creator	Followers	Hero Score	Primary Positioning	Location
Abdirahman Jama	34,340	271.00	Software Development Engineer @ AWS	United Kingdom
Alicia Teltz	32,945	270.00	LinkedIn-focused business builder and educator	United Kingdom
Montgomery Singman	26,821	268.00	Managing Partner with big-name gaming brand history	United States

What surprised me is how tight the Hero Scores are. You might expect Alicia, whose entire thing is LinkedIn itself, to dominate. Or Montgomery, with that strong corporate pedigree, to run away with it. Instead, all three sit within 3 points of each other, and Abdirahman edges ahead.

So if you're a technical expert or operator who thinks "content is for marketers", this trio is a good reality check. You absolutely can compete.

What Makes Abdirahman Jama's Content Work

With limited direct post data, I focused on what we can infer from his metrics, cadence, and positioning, then compared that to creators like Alicia and Montgomery whose brands are easier to read at a glance. From that, four core strategies pop out that you can actually use.

1. Consistency With A Working Professional's Rhythm

The first thing that jumps out is the posting frequency. Around 6 posts per week is that sweet spot where your audience sees you almost daily, but you still have time to think before you hit publish. Combine that with best posting times around 12:20-12:40 local time, and you can almost picture his ideal reader checking LinkedIn during a lunch break.

So here's what he does: he behaves like a working engineer who happens to share, not like a full time content machine. That rhythm feels natural, which makes people more likely to actually read instead of scroll past.

Key Insight: Match your posting cadence to your audience's real life schedule, not your ambition level.

This works because LinkedIn is basically a work app with a content feed attached. When you show up right as people are mentally checking out between meetings, your posts ride that natural attention spike. Six thoughtful posts per week is sustainable and visible at the same time.

Strategy Breakdown:

Element	Abdirahman Jama's Approach	Why It Works
Posting frequency	~6 posts per week	Feels active without exhausting his audience or himself
Timing	Midday posting window (around lunch)	Aligns with peak casual browsing on LinkedIn
Energy	Calm, working-pro vibe rather than hype	Feels trustworthy and relatable to technical readers

Now compare that to the other two.

Alicia likely posts with a more classic creator rhythm, often tied to promotions, webinars, or content about LinkedIn tactics. Montgomery, on the other hand, probably posts a bit less but with more executive gravitas, leaning on stories from Sony, EA, Capcom, and Atari.

2. Expert First, Creator Second Positioning

Abdirahman leads with "Software Development Engineer @ AWS | Opinions are my own". That sounds almost understated. But that understatement is actually his edge.

Alicia leads with a story-driven hook about leaving LinkedIn to build a business around LinkedIn. Montgomery leans on a heavy set of brand names. Both signal authority in very direct ways.

Abdirahman signals it indirectly. He is positioned as someone doing the work right now, inside a company people instantly recognize, and sharing thoughts from the trenches.

Comparison With Peer Creators:

Aspect	Abdirahman Jama	Alicia Teltz	Montgomery Singman
Headline style	Understated, role-first	Bold, story-driven, promotional	Authority-heavy, brand-first
Primary proof	Current role at AWS	Narrative about leaving LinkedIn and building a business	Past roles at major gaming companies
Implied promise	"You get real-world engineering insights"	"You learn LinkedIn from someone obsessed with it"	"You learn strategy from someone who has done it at scale"

So, even though we do not have precise engagement rate data, the Hero Score of 271.00 suggests his audience really responds to that "operator with opinions" angle.

Comparison with Industry Standards:

Aspect	Industry Average	Abdirahman Jama's Approach	Impact
Job title usage	Generic or buzzword-heavy	Clear role at a respected tech company	Builds instant credibility without overselling
Personal voice	Often stiff or corporate	"Opinions are my own" hint at honest takes	Signals authenticity and reduces corporate filter
Niche clarity	Vague professional themes	Strongly technical, software-focused	Attracts a specific, relevant audience

When you position yourself as someone who is actively doing the work, your posts feel like field notes, not theory. That is exactly what most professionals want from LinkedIn.

3. Clear, Skimmable Structure Over Fancy Production

Even without direct post examples, the combination of high Hero Score and steady posting usually points to something simple: his posts are probably easy to skim and easy to quote.

You can see this pattern with Alicia and Montgomery too. Alicia often uses tight hooks about LinkedIn behavior, then short paragraphs and punchy CTAs. Montgomery often tells compact stories from his time at Sony or EA that end with a single clear lesson.

Want to guess what works best on LinkedIn? Not pretty carousels. Not massive essays. Just structured text that respects people's time.

So while we do not have his word count data, his performance suggests a repeatable structure:

A hook that tees up a problem or personal moment
A short body where he unpacks the idea with 2-4 simple points
A lightweight CTA that nudges reflection or discussion

4. Playing The Long Game With Network Depth

There is one metric in his profile that quietly explains a lot: 13,881 connections.

That is not just a follower count. That is a serious base of direct relationships. For a technical professional, that is huge.

My guess: earlier in his journey, he said yes to a lot of connection requests and probably sent a fair number himself. Over time, those connections turned into the backbone of his reach. The content performs well partly because there is already a warm network ready to engage.

And get this: even though Alicia and Montgomery both have strong followings, a technical builder who also builds a wide network is still a bit of a rarity. That contrast alone can pull people in.

Creator Relationship Comparison:

Creator	Followers	Connections*	Likely Relationship Style
Abdirahman Jama	34,340	13,881	Mix of peers, colleagues, and tech-curious professionals
Alicia Teltz	32,945	Not listed	More audience-based, lots of learners and founders
Montgomery Singman	26,821	Not listed	Senior operators, partners, and industry contacts

*Only Abdirahman exposes a clear connections count in the data we have.

When your network is deep, not just wide, you get more comments from people who actually know you. That is the good kind of social proof.

Their Content Formula

Even though we do not have full post transcripts, we can reverse engineer a simple formula from the metrics, positioning, and what similar creators in these lanes tend to do.

Think of Abdirahman's posts as small units of value: one idea, one moment, one opinion from the AWS engineer perspective. No fluff, no giant manifestos.

Content Structure Breakdown

Component	Abdirahman Jama's Approach	Effectiveness	Why It Works
Hook	A specific problem, lesson, or observation from real work	High	Pulls in people who recognize the situation instantly
Body	Short, clear explanation with 2-4 supporting points	High	Easy to skim, quote, and share with teammates
CTA	Light prompt for reflection, comment, or sharing experience	Medium-high	Encourages discussion without feeling like a pitch

The Hook Pattern

From similar creators in technical roles, you often see hooks like:

Template:

"I used to [common mistake]. Then this happened at work."

"If you're a [role], stop doing this one thing."

"Today I broke something in production, and here is what actually mattered."

Hooks like this work because they start in the middle of the story. You do not waste time introducing yourself. You jump right into a concrete scenario.

Use this pattern when you are:

Sharing a lesson from a real incident (deployment, outage, tough code review)
Pushing back on a popular myth in your field
Walking through a decision you had to make under pressure

Instead of saying "Here are my thoughts on testing strategies", try something closer to what Abdirahman might write:

"We shipped a bug that cost us a weekend. The problem was not our tests. It was this one habit in our team."

Instant tension. You want to know what the habit was.

The Body Structure

The body of a good LinkedIn post reads almost like a short chat. No walls of text, no fancy formatting, just clean progression from problem to lesson.

Body Structure Analysis:

Stage	What They Do	Example Pattern
Opening	Set the scene in 1-2 lines	"Last week we shipped a feature that looked safe on paper."
Development	Break the lesson into 2-4 clear points	"First, we assumed X. Second, we skipped Y. Third, we ignored Z."
Transition	Tie the points back to one core idea	"All of this came from the same bad assumption."
Closing	Deliver a simple takeaway or rule of thumb	"If one person is worried, slow down the release."

This structure lines up well with someone who posts several times a week while working a demanding job. You do not have time to write essays. You have time to write sharp notes.

The CTA Approach

On LinkedIn, CTAs are often either way too aggressive or totally missing. The sweet spot is what I suspect Abdirahman does: soft, conversation-based CTAs.

Things like:

"How do you handle this in your team?"
"Curious if other engineers have seen the same."
"What would you have done differently here?"

You are not selling anything. You are inviting people into the story.

This works because it:

Encourages comments from peers, which boosts reach
Signals that you are still learning too, not preaching
Keeps the tone aligned with "opinions are my own" rather than "I am the final authority"

When you look at Alicia, her CTAs likely lean more toward signups, saving posts, or sharing with friends, since she runs a LinkedIn-focused business. Montgomery probably uses CTAs that nudge people toward reflection on strategy or leadership, maybe even discovery calls. All three approaches fit their brands, but Abdirahman's is the easiest to copy if you are earlier in your creator journey.

3 Actionable Strategies You Can Use Today

Adopt the operator-first headline - Lead with what you actually do ("Senior backend engineer", "Product manager in fintech") and add a light personal twist like "I share what we break and fix".
Post 4-6 times per week at your audience's lunch hour - Pick a 20 minute window around midday in your main time zone, batch simple text posts, and show up consistently for a month.
Use one problem, one lesson posts - Each post should center on a single situation from your work and end with one clear takeaway, not a full playbook.

Key Takeaways

You do not need a "creator" job title to win on LinkedIn - Abdirahman's edge comes from being deep in the work and sharing honest opinions.
Consistency plus timing quietly multiply your reach - Six posts per week, aligned with lunchtime browsing, is a simple but powerful rhythm.
Positioning as an operator with a point of view beats generic thought leadership - When people can picture what your day actually looks like, your content feels real.

Long story short: you do not need a perfect brand deck or a massive audience to start posting content that actually lands. You need clear positioning, a repeatable structure, and the courage to share what you are learning in real time.

Give it a try for the next 30 days and see what happens.