What Jacky U. Gets Right About Creator Growth

What Jacky U. Gets Right About Creator Growth

I stumbled on Jacky U. while scrolling through fintech posts and did a double take. With 4,664 followers and a Hero Score of 651.00, he is not the biggest creator in the feed, but his performance is punching way above his weight. Especially when you realize he only posts about 0.8 times per week.

I got curious. Why is a fintech and digital asset guy in the Netherlands outperforming plenty of louder, more frequent voices? And how does he stack up against other sharp operators like Carmelo Juanes Rodríguez (Hero Score 623.00) and Elias Stråvik (Hero Score 593.00)?

Here is what stood out:

• Jacky gets top-tier results with relatively low posting volume, which tells you his content hits the right people in the right way.
• He sits at the intersection of multiple money-related niches - fintech, crypto, tokenisation, digital banking, B2B sales - and uses that blend as a strength, not a mess.
• Compared to Carmelo and Elias, Jacky looks like the "bridge builder": he connects tech, strategy, and business outcomes instead of living only in product or only in code.

---

Jacky U.'s Performance Metrics

Here is what is interesting: Jacky is not trying to win a volume contest. With less than one post per week, his 651 Hero Score suggests that when he does show up, people actually care. For a creator with under 5k followers, that is serious proof that his audience is tuned in, not just passively connected.

Key Performance Indicators

How Jacky Compares With Similar Creators

To see the full picture, it helps to put Jacky next to Carmelo and Elias.

What surprised me here is that Jacky has fewer followers than Elias but a higher Hero Score, and he is in the same ballpark as Carmelo, a YC-backed CTO. That is a big hint: his content is resonating with a focused audience, even without crazy scale.

---

What Makes Jacky U.'s Content Work

Since we do not have full post-by-post data, I looked at what we can infer from his profile, topics, and metrics, and then compared that with how founders like Carmelo and Elias tend to show up. A few clear strategies popped out.

1. Owning a sharp fintech niche with a global angle

The first thing I noticed is how specific Jacky is about who he is for. His headline is basically a mini positioning statement: "Fintech Speaker | Blockchain | Crypto | Tokenisation Enthusiast | Digital Asset Investment | Fintech Strategist | Digital Banking Transformation Expert | B2B Sales | UAE & Global Markets Leader".

That is not random keyword stuffing. It tells a story: he is the person who understands digital money, regulated banking, and actual sales outcomes, in UAE and global markets. So when he posts, you can bet it is framed like, "Here is what this tech means for your bank, your deals, your portfolio."

Key Insight: Be aggressively specific about the problems and markets you live in, even if it makes your audience smaller on paper.

This works because people who care about digital banking or tokenisation do not want generic "future of finance" fluff. They want someone who talks about real transformation, real markets, and real money. By signaling that he sits in that overlap, Jacky filters out the noise and pulls in the right kind of follower - execs, investors, and B2B operators.

Strategy Breakdown:

2. Trading volume for relevance and timing

Jacky only posts about 0.8 times per week, which is not a lot in content-creator terms. Most advice screams "post daily". He does not. Yet his Hero Score is still higher than both Carmelo and Elias.

So what is going on?

My guess: when he posts, it is tied to actual events, deals, or market shifts, not just schedule-for-the-sake-of-it content. That lines up with the hint about midday to early afternoon posting, plus evening spikes tied to events.

Instead of trying to flood the feed, he behaves like someone who asks, "Is this worth my audience's attention right now?" That filter alone can lift engagement per post.

Comparison with Industry Standards:

If you are in a complex B2B niche, this is huge. Your buyers are busy. If you train them that your posts are always relevant and never spammy, they will keep paying attention even if you are not posting daily.

3. Sitting at the intersection of tech, finance, and sales

What really clicked for me is how Jacky is not just "the blockchain guy" or "the banking guy". He blends:

• Tech - blockchain, crypto, tokenisation, digital assets.
• Institutional finance - digital banking transformation.
• Commercial reality - B2B sales and investment.

That puts him in a different category from Carmelo and Elias.

Jacky is the one connecting the dots between innovation, regulation, and revenue. And that intersection is exactly where decision makers live. If his content talks about how tokenisation affects investment products or how digital banking stacks impact B2B sales cycles, he is speaking in the language of P&L, not only in the language of tech.

4. Playing the global credibility card without overdoing it

Jacky's location line and headline mention UAE & Global Markets Leader while being based in the Netherlands. That is a subtle flex, and it matters.

He is signaling:

• "I do not just read about emerging markets - I work in them."
• "I understand both European regulation and fast-moving Gulf innovation."

For fintech, that is gold. You need to understand both strict compliance environments and aggressive digital adoption. When your content hints that you sit across those worlds, people listen differently.

And he does it without trying to sound like a generic "worldwide expert". It is anchored in specific regions and markets.

---

Their Content Formula

Now, here is where it gets interesting. Even without full post history, you can reverse engineer how someone like Jacky is probably structuring content, just by looking at his role, niche, and performance relative to Carmelo and Elias.

I like to think of it as a 3-part formula: hook, body, CTA.

Content Structure Breakdown

The Hook Pattern

If you operate in fintech or SaaS, you have probably seen hooks like:

"Your bank is not losing deals because of crypto risk. It is losing them because your digital onboarding is stuck in 2015."

Or:

"Everyone is excited about tokenisation, but hardly anyone is talking about who actually owns the risk on the balance sheet."

So here is a simple template that fits Jacky's likely style:

"[Popular belief or hype] is not the real problem. The real problem is [unexpected but concrete issue] - especially if you are [specific role/market]."

This hook works because it creates tension. It says, "What you think is happening is not the full story." And decision makers love that, as long as you then back it up with something practical.

Use it when you want to challenge surface-level thinking in your niche without sounding like a contrarian for the sake of it.

The Body Structure

Once the hook lands, Jacky probably moves into short, structured explanations. Not essay-long, but clear enough to connect dots.

Body Structure Analysis:

Want to know what surprised me? Founders like Carmelo and Elias often default to a product or build-focused body: features, technical choices, roadmaps. Jacky's body probably leans more into decision framing: should we adopt this, how fast, where does it hit the balance sheet, what does it do to sales.

The CTA Approach

Jacky's CTA is likely light-touch and opinion-driven, not "smash that like button" energy. Think things like:

• "Curious how your team is handling this right now."
• "Would you actually ship this if you were in a regulated market?"
• "If you work in digital banking, what is the bottleneck you are seeing?"

The psychology is simple: people in serious markets do not want to be sold to inside a thought piece. They want to be invited into the conversation.

Now compare that with Carmelo and Elias:

If you sell to executives, Jacky's style is worth copying: ask smart questions that let them show how they think, instead of pushing them to click.

---

Content Cadence And Positioning: All 3 Creators Side By Side

To really see how their strategies differ, it helps to zoom out and compare the three.

What I love here is that all three win in different ways:

• Jacky: wins on signal and positioning.
• Carmelo: likely wins on build-in-public and tech authority.
• Elias: likely wins on practical AI and RevOps utility.

So if you are in fintech or B2B, you do not have to post like a SaaS founder or a YC CTO. Jacky shows that slow, sharp, market-aware content can outperform louder strategies.

---

3 Actionable Strategies You Can Use Today

1. Tighten your positioning line to a sharp, specific overlap - instead of "Fintech professional", try "Fintech strategist helping banks ship digital asset products without blowing up compliance".

2. Switch from schedule-first to relevance-first posting - keep posting regularly, but only ship when you can tie a post to a real event, shift, or decision your audience cares about.

3. End posts with a question that serious people want to answer - something that lets them show judgment, not just agree with you.

---

Key Takeaways

1. Jacky proves you do not need daily volume to win - with under one post per week, he still beats many bigger accounts on performance.
2. Owning a clear, multi-dimensional niche is a superpower - fintech + digital assets + banking + B2B sales is narrow enough to attract the right people, but rich enough to never run out of angles.
3. Your role and market should shape your content formula - Jacky's executive-focused questions look very different from a builder like Carmelo or a tool-focused founder like Elias.

So here is the bottom line: if you want to grow as a creator in a serious B2B space, you do not need to be louder. You need to be sharper, more relevant, and closer to real decisions. Give it a try and see what happens.

---

Meet the Creators

---

This analysis was generated by ViralBrain's AI content intelligence platform.