What Anastasiia Leiman Gets Right About Content

What Anastasiia Leiman Gets Right About Content

The first time I saw Anastasiia Leiman pop up in my feed, I did a double take. 7,683 followers and a Hero Score of 370.00 is not normal. Especially when you compare her to Michael Lee with 20,089 followers and a Hero Score of 341.00, or Irene Rompa with 4,935 followers and a Hero Score of 351.00. On paper, Anastasiia has the smallest audience. In practice, her content hits like someone with 10x the reach.

I got curious. Why is this ex Finance Director turned coachsultant in Australia outperforming creators with bigger audiences and great positioning of their own? So I pulled their metrics side by side, read through a bunch of posts, and started to see a pattern that honestly made me want to rewrite half my own content.

Here's what stood out:

• Anastasiia writes like a high-achieving friend who's willing to call you out - not a generic business coach.
• Her mix of raw personal struggle, sharp frameworks, and tough love makes her tiny audience behave like a much bigger, hotter one.
• Compared to Irene and Michael, she's built the closest emotional bond with readers, even though they all play in totally different niches.

---

Quick snapshot of the three creators

What grabbed me is that Anastasiia has the lowest follower count but the highest Hero Score. That combo screams one thing: her content is insanely efficient at turning views into reactions, comments, and likely DMs and clients. She's punching above her weight.

Now let's unpack why.

---

Anastasiia Leiman's Performance Metrics

Here's what's interesting about Anastasiia's numbers: nothing looks flashy at first. She's not sitting on 100k followers. Her 7,683 followers, 4.7 posts per week, and 4,690 connections look like a solid mid-tier creator. But that 370.00 Hero Score is the tell. It suggests that for her size, the engagement quality is top tier. She posts often enough to stay top of mind, but not so much that she feels spammy. And given her niche (ex corporate people trying to make their first-year revenue), this balance is perfect.

Key Performance Indicators

Now here's where it gets interesting when you compare her to the others.

Creator performance comparison

Irene actually has the highest efficiency on paper, but she's playing in a narrower, more events-driven niche. Michael is scaling AI and CRO content at volume, so his attention is more distributed. Anastasiia sits nicely in the middle - enough reach to matter, enough intimacy to stay personal. For a coach who helps ex-corporates get revenue in Year 1, this is a sweet spot.

---

What Makes Anastasiia Leiman's Content Work

When you read a few of Anastasiia's posts in a row, you start to feel like you're being coached in real time. It's conversational, emotional, sometimes slightly brutal. But it's never fluffy. And you can tell it's written by someone who's actually juggled kids, war, marriage struggles, corporate, and a new business - not just someone repeating what they heard from a marketing guru.

Here are the four big strategies that make her content land so hard.

1. High-emotion storytelling that always leads to a business lesson

The first thing I noticed is how fast she goes from human story to business insight. She'll open with something like separating from her husband, making 5-figure months, or a brutal first year in business. It feels almost too personal for LinkedIn. And then - almost before you realize what happened - she's turned that story into a tight lesson about resourcefulness, self-awareness, or choosing your hard.

Key insight: Start with something human enough to make people stop scrolling, then tie it directly to the transformation your audience cares about.

This works because people do not wake up excited to read generic business tips. They wake up living through their own stress, fear, and hopes. When Anastasiia shows her own chaos first, and only then shares a lesson, readers feel seen. By the time she gets to the coaching angle, they're already emotionally on board.

Strategy Breakdown:

Compared to Michael's more systems-and-AI framing or Irene's event and facilitation focus, Anastasiia plays heavily in emotional stakes. For someone trying to leave corporate and build a biz, that intensity is exactly what pushes them to act.

2. Tough-love coaching voice that sounds like a trusted friend

Anastasiia has this very specific tone: loving, but not indulgent. She'll happily tell you to stop your "self-deprecating shit" and put your big girl's or boy's pants on. But it never reads as harsh because she constantly anchors it in her own mess first. That mix of confession and challenge is rare.

She doesn't write "tips". She coaches you in public.

That shift alone changes everything. You're not reading information. You're being asked questions: Are you living an intentional life? Are you climbing the wrong mountain? Are you in control of your days, or is everyone else's emergency running them for you?

Comparison with Industry Standards:

This works because people don't hire coaches for information. They hire them for clarity and courage. Anastasiia's posts give you a tiny hit of both, for free, several times a week. That is what makes people think, "If this is what I get on the feed, what happens if I pay her?"

3. Simple but sharp frameworks repeated across posts

Another thing I loved: she doesn't try to be fancy with frameworks. She just repeats a few big ideas again and again - trifecta of soul, mind and body, resourcefulness over resources, choose your hard, climbing the wrong mountain. Those ideas show up across different stories, in different angles, but the core spine stays the same.

So even if you scroll her content for months, you keep bumping into the same mental anchors. That is exactly how behavior change happens - slowly, with repetition.

For ex corporates trying to move from employee to entrepreneur, that consistency is gold. They're overwhelmed enough. They don't need 50 frameworks. They need 3 or 4 that actually stick.

4. Intentional posting rhythm and time slots

She posts around 4.7 times per week, often hitting early morning slots (roughly 4:00 - 7:00 am local time). That combination is sneaky good. Early morning means her audience (corporate folks and new founders) sees her before the work chaos kicks in. 4 to 5 posts a week gives her room to go deep, not just pump out noise.

And because her voice is consistent, each post builds on the previous ones. It feels like an ongoing conversation, not a random set of tips.

---

Their Content Formula

If you strip away the emotional stories and the emojis, Anastasiia is incredibly disciplined about structure. Almost every meaningful post follows a variation of her own formula.

Content Structure Breakdown

The Hook Pattern

Her openings are extremely consistent. Short. Punchy. Often a bit uncomfortable.

Template:

"Start with the hardest part of the story or the most uncomfortable truth, in one simple sentence."

Examples inspired by her style:

• "Nobody warns you how brutal your first 12 months of building a coachsulting biz actually are."
• "I temporarily separated from my husband on October 13th."
• "I make 5-figure months and here is what my 2 kids are getting for Christmas."

These hooks work because they sound like something your friend would confess over coffee, not like a headline from a content calendar. If you're writing for ex corporates or founders, steal this: lead with the part everyone else hides.

The Body Structure

Under the hood, her posts are very modular. You can almost see the blocks.

Body Structure Analysis:

Once you see this pattern, you can't unsee it. And you can absolutely reuse it for your own niche.

The CTA Approach

Her CTAs are rarely "Book a call" slapped at the end. They feel like a natural continuation of the conversation. She'll ask you to reflect, comment, or consider working with her in a tone that matches the rest of the post. Often they are separated visually with a line of dashes and a 📌 emoji, so the feed scanner in your brain instantly recognises: "Oh, here's where I can do something with this."

Psychology wise, this works because by the time you reach the CTA, you've already walked through her story, recognised yourself in it, and processed a new way of thinking. The ask is small. The readiness is high.

---

How The Three Creators Differ Side By Side

To really see what Anastasiia is doing, it helps to compare her with Irene and Michael.

All three are strong in their lane. But Anastasiia's audience is probably the most emotionally volatile: people leaving safe jobs, juggling family, scared of failing publicly. Her style fits that context scary well. High emotion, grounded numbers, and a mix of spiritual and practical.

---

3 Actionable Strategies You Can Use Today

You don't have to be an ex Finance Director in Australia to steal what works here.

1. Open with the part you usually hide - Start posts from the most uncomfortable truth in one sentence, then explain, instead of warming up with safe context.

2. Repeat 3 or 4 core ideas across all your content - Decide your version of "resourcefulness over resources" and "choose your hard", and weave them into almost everything you write.

3. Coach in public, don't just inform - Ask hard questions, challenge assumptions, and talk to the reader directly like Anastasiia does, instead of dropping neutral advice.

---

Key Takeaways

1. Small audience, high Hero Score can beat big vanity metrics - Anastasiia proves that a focused, emotionally engaged following can outperform a much larger but colder audience.
2. Structure plus soul is a cheat code - Her posts look spontaneous, but there is a clear, repeatable structure behind almost every one of them.
3. Your tone has to match your audience's emotional reality - For scared but ambitious ex corporates, her raw, tough-love storytelling is exactly the right level of intensity.

Long story short: you don't need more resources - you probably need more resourcefulness in how you show up on the feed. Try one of her patterns in your next post and see what happens.

---

Meet the Creators

---

This analysis was generated by ViralBrain's AI content intelligence platform.