Tyler Denk 🐝, cofounder/ceo @ beehiiv, recently posted something that made me stop scrolling: "📸 fireside chat in London yesterday" followed by "shoutout to the 75+ founders who came out to vibe." Then he added a simple, high-intent invite: "we're co-hosting an awesome event w/ Google (tomorrow) at their beautiful London office to chat about media, tech, newsletters and more..." and dropped the RSVP link.

That short post is a masterclass in event marketing for builders, especially if you are trying to grow a media or newsletter business where community is the product. I want to unpack what Tyler did in a few lines, why it works, and how you can apply the same playbook whether you are hosting a fireside chat, a founder dinner, or a workshop for your customers.

Why this post works: it sells the vibe, not the agenda

Most event promos lead with logistics: a title, three bullet points, a speaker list, and a schedule. Tyler led with something better: proof that the room already felt alive.

"shoutout to the 75+ founders who came out to vibe"

In one sentence, you get social proof (75+ founders), the target audience (founders), and the emotional promise (vibe). That is the real product of an in-person event: the quality of people and the feel of the conversation.

If you want your event marketing to convert, you need to articulate the intangible benefit:

The caliber of attendees
The density of relevant connections
The tone (tactical, candid, chill, ambitious)
The shared context (same stage, same city, same problems)

Tyler does that instantly.

The quiet power of a "fireside chat" format

"Fireside chat" is doing a lot of work here. It signals:

Low friction: no decks, no heavy programming
High honesty: stories, mistakes, lessons
High participation: Q&A and hallway conversations matter

In startup and creator communities, people are tired of panels that feel like rehearsed marketing. A fireside chat implies the opposite. It gives busy founders a reason to show up: you might hear something real.

If you are planning one, design for the room, not the stage

A fireside chat succeeds or fails based on the room setup and the prompts.

Keep it short (20 to 30 minutes) so the audience does not feel trapped
Leave space for mingling before and after
Ask questions that pull out decision points (what changed your mind?)
Let the audience drive the second half with Q&A

The goal is to create shared context fast, then let the room do what it came to do: connect.

Tyler did not say "great turnout". He said "75+ founders". Numbers help people picture the room.

There is also a subtle positioning effect: 75+ is big enough to feel like momentum, but not so big that it sounds like a conference. It implies you can still meet people.

If you are promoting your own events, consider what number you can credibly share:

Total attendees at the last meetup
Number of founders, operators, or creators specifically
Number of newsletters represented
Countries or neighborhoods represented (if relevant)

Just make it specific and true. Specificity earns trust.

The partnership angle: co-hosting with Google

"we're co-hosting an awesome event w/ Google" is more than a flex. It is a distribution and trust strategy.

Partnerships solve three hard problems at once:

Credibility: a recognizable partner reduces perceived risk
Reach: you get access to a new audience and new channels
Experience: the venue and production instantly level up

In event marketing, the venue is part of the pitch. Tyler calls out "their beautiful London office" because it answers an unspoken question: "Is this worth my time to travel to?" A great venue is a value prop.

A practical co-hosting checklist

If you want to replicate this without overcomplicating it, align on a few basics:

Who owns the RSVP list and follow-up (ideally shared)
Which channels each side will post to (and when)
What the event is actually about in one sentence
A simple run-of-show so the night stays tight

Most partnerships fail because they are vague. Tyler keeps it crisp: media, tech, newsletters.

Urgency without hype: "tomorrow"

One word drives action: "tomorrow".

People procrastinate on RSVPs when the event is weeks away. A near-term date creates a clean decision: I can go, or I cannot. And if I can, I should commit now.

If your event is not tomorrow, you can still create urgency ethically:

Early RSVP deadline for capacity planning
Limited seats due to venue constraints
A real cutoff time for catering or security lists

The key is to avoid fake scarcity. Founders can smell it.

The RSVP link is the call to action, not the content

Tyler does not over-explain. He gives just enough context, then posts the link: "RSVP: https://luma.com/mtr5nook".

That is important: the post does not try to be the landing page. It is the spark.

What your RSVP page should do in 10 seconds

Whether you use Luma or something else, the page should answer:

What is it?
Who is it for?
Where is it?
When is it?
Why should I care?
What happens after I RSVP?

Keep it short, mobile-friendly, and clear about whether it is approved, waitlisted, or open.

The photo-first hook: "📸"

Leading with "📸" signals there is an image and that there is evidence. Even without seeing the photo, you already infer:

This happened
People showed up
The host is active in the community

For event marketing on LinkedIn, visuals are not decoration. They are proof of life.

A simple content loop you can copy

If you host events regularly, build a repeatable loop:

Before: announce with a clear audience and RSVP link
During: capture 3 to 5 photos and one short quote from a speaker
After: post a recap with takeaways and tag co-hosts
Follow-up: email attendees with resources and the next date

Done well, each event becomes fuel for the next one.

Because Tyler is building beehiiv, the subtext is obvious: newsletters thrive when creators and operators meet in person. Events create trust faster than content alone.

If you run a newsletter or media business, a founder meetup can do more than boost your ego. It can:

Increase retention (people stay subscribed to communities they feel part of)
Improve referrals (attendees bring friends next time)
Generate better stories (you hear what people are actually struggling with)
Create partnerships (sponsors and platforms notice consistent gatherings)

The mistake is treating the event as a one-off. The win is treating it as an ongoing community touchpoint.

The strongest marketing for a newsletter is not another growth hack. It is belonging.

A quick template: the "Tyler-style" LinkedIn event post

If you want a plug-and-play structure, here is the pattern Tyler used:

Proof it happened: "fireside chat in [city] yesterday"
Social proof and audience: "shoutout to the [number]+ [who]"
Next invite with partner: "we're co-hosting w/ [partner]"
Simple topic cluster: "to chat about [3 to 5 themes]"
Clear CTA: "RSVP: [link]"

It is short, human, and confident.

Final thought

Tyler Denk 🐝 did not write a long thread. He did not oversell. He simply showed momentum, celebrated the community, and made the next step frictionless. In event marketing, that combination is hard to beat.

If you are building in media, tech, or newsletters, take the hint: host small, host often, and make the room the story.

This blog post expands on a viral LinkedIn post by Tyler Denk 🐝, cofounder/ceo @ beehiiv. View the original LinkedIn post →