Tim Yakubson 🚀 and the Clay Creator Playbook

Tim Yakubson 🚀 and the Clay Creator Playbook

I clicked onto Tim Yakubson 🚀's profile expecting the usual "tool guy" content.

And then I saw two things that made me sit up: 18,518 followers and a perfect 100.00 Hero Score.

That combo is rare because it usually means one of two things - either the audience is tiny-but-crazy-engaged, or the creator is doing something structurally smart with their posts.

So I compared Tim with two other absolute crushers: Nick Broekema (84,815 followers) and Eduardo Ordax (203,970 followers). All three have a 100.00 Hero Score, which basically says: whatever they're doing, the audience is responding.

I wanted to know what makes Tim's content feel so "useful" (without turning into boring documentation), and what we can steal from Nick and Eduardo without copying their vibe.

Here's what stood out:

• Tim wins by teaching like a working operator - fast, specific, and a little bit cheeky.
• Nick wins by making ideas look and feel clean - he designs clarity.
• Eduardo wins by framing the AI conversation in a way people can repeat - big reach, strong authority.

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Before we get into Tim's playbook, here's the side-by-side that kept popping into my head as I read all three:

What surprised me is that Tim is the smallest audience of the three, but he doesn't look "small" in the feed.

He looks like a specialist with momentum.

And honestly, that's the sweet spot if you're selling services or training - you don't need 200k followers, you need the right 2k paying attention.

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Tim Yakubson 🚀's Performance Metrics

Here's what's interesting: Tim posts 5.4 times per week, and still holds a 100.00 Hero Score.

Posting a lot usually hurts quality.

But in Tim's case, the volume seems to help because his content is built for repetition and iteration - same audience problem, slightly different angle, new mini-template.

Key Performance Indicators

One more tiny detail I love: the best posting window listed is 13:00-14:00.

That's lunchtime scrolling territory.

Which makes sense for Tim's format because his posts read like quick Slack messages from a smart coworker - you can skim them between meetings.

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What Makes Tim Yakubson 🚀's Content Work

1. Teaching like an operator (not a lecturer)

The first thing I noticed is Tim doesn't "teach" in a classroom way.

He teaches like he's mid-project and you're standing next to him asking, "Wait, how did you do that?"

So you get concrete instructions, tool names, and sharp rules like "test on 1 row" or "don't burn credits twice".

And because it's tactical, it feels instantly trustworthy.

Key Insight: Write like you're handing a teammate a workflow they can run today.

This works because LinkedIn is full of vague advice.

Tim shows receipts in the form of steps, constraints, and little warnings that only show up when you've actually done the work.

Strategy Breakdown:

Now compare that to Nick and Eduardo.

Nick also teaches, but he teaches through structure and framing.

Eduardo teaches through opinionated explanations of what AI means and what to do about it.

Tim's edge is that his content often feels like a working checklist.

2. Cadence + repetition without becoming boring

Posting 5.4 times per week is a real commitment.

But Tim makes it sustainable by repeating a small set of themes: workflows, mistakes, templates, GTM roles, and "here's how I'd do it" breakdowns.

That repetition is the point.

If you want people to associate you with Clay implementation, you don't post about it once a month.

You show up constantly until your audience can't unsee it.

Comparison with Industry Standards:

And here's the side-by-side angle that matters:

So yeah, repetition isn't lazy.

It's branding.

3. The "credible but human" mix

Tim's writing style is sneaky-good.

He's casual, sometimes self-deprecating, and not afraid to admit stress or mistakes.

But he pairs that with numbers, concrete experience, and specific tool talk.

So it lands as: "This person is real, and they know what they're doing."

Want to know what surprised me?

This is where Tim can actually outshine bigger creators.

With Eduardo, authority comes baked in (AWS title, huge following).

With Nick, authority comes from how clean the thinking is.

With Tim, authority comes from being in the trenches, and people can smell that.

4. CTAs that feel like a helpful follow-up

Tim's style (based on the writing patterns provided) often ends with a PS and a simple action.

Not "buy my thing".

More like: comment a keyword, DM a keyword, and I'll send the template.

That works because the CTA is tied directly to the post.

You're not switching contexts.

You're just getting the next piece.

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Their Content Formula

Tim's posts tend to be built like a reliable little machine: hook, quick context, steps, reflection, PS.

It's not fancy.

But it scales.

Content Structure Breakdown

The Hook Pattern

He often opens with a specific outcome, a mistake, or a high-contrast statement.

Template:

"I made this Clay mistake and it cost me credits. Here's the fix."

"X tips to stay organized in Clay (so you don't burn credits)."

"Most people overcomplicate personalization. Do this instead."

Why this hook works: it promises a clear payoff (save time, save money, get results), and it signals the post will be practical.

Use it when you're teaching something tactical and you want the right people to self-select.

The Body Structure

Tim's body formatting is a big part of the magic.

Lots of white space.

Short lines.

Standalone punch lines.

And usually a list that feels like you could screenshot it.

Body Structure Analysis:

The CTA Approach

Tim's CTAs (as a pattern) tend to be:

• Specific
• Keyword-based
• Placed in a PS

That psychology is simple: the reader already got value, and the CTA is just the easy next step.

Also, keyword CTAs filter intent.

If someone comments "TEMPLATE", they're raising their hand.

Compare that to creators who end with "What do you think?" every time.

That can work, but it doesn't create the same pipeline feel.

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Where Nick and Eduardo help explain Tim's success

Tim is the main story here, but Nick and Eduardo are useful mirrors.

Because they show two other paths to a 100.00 Hero Score.

Nick Broekema: clarity as a growth engine

Nick's headline is basically a promise: "Content Design that attracts your ideal audience".

So his content likely wins on:

• clean structure
• strong positioning
• making ideas easy to repeat

Tim does some of that structurally (white space, lists), but Nick is the extreme version.

If Tim is "operator notes," Nick is "finished blueprint."

If you're reading Tim and thinking, "How do I make this look more intentional?" Nick is your answer.

Eduardo Ordax: scale through authority and timing

Eduardo sits on the biggest audience here (203,970 followers).

And his topic (Generative AI) is naturally wide.

So his advantage is distribution.

When Eduardo posts a strong take, it can travel.

Tim's content is narrower, but it converts harder.

That's not a knock on Eduardo.

It's just the trade.

Big topics grow big audiences.

Narrow topics build specialists people pay for.

A practical comparison table (the "which path is mine" one)

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3 Actionable Strategies You Can Use Today

1. Write one "operator checklist" post - pick one task you do weekly and list the steps in short lines so someone can copy it.

2. Repeat one theme for 4 weeks - same audience problem, new examples each time, so people remember what you stand for.

3. Add a PS with a keyword offer - "PS: comment 'CHECKLIST' and I'll DM you the template" (simple, specific, not spammy).

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Key Takeaways

1. Tim Yakubson 🚀 wins with specificity - tight niche, real steps, and posts that feel like they came from doing the work.
2. Frequency works when the format is repeatable - 5.4 posts/week is sustainable if you're reusing a solid structure.
3. Nick proves presentation matters - clarity and design can multiply good thinking.
4. Eduardo proves scale loves big topics - broad themes plus authority can create massive reach.

If you try one thing from this, make it the "operator checklist" format.

Post it this week and see who shows up in your comments.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.