The Will McTighe Playbook for B2B Influence

The Will McTighe Playbook for B2B Influence

I stumbled on Will McTighe's profile and did the classic double-take: 422,142 followers, a Hero Score of 43.00, and a posting pace of 8.8 posts per week. That's not "I post when I feel inspired" energy. That's a system.

So I got curious. What makes Will's stuff feel so readable and so shareable (without sounding like corporate mush)? And how does it compare to two other smart creators with the exact same Hero Score - Walker Deibel and Yoram Wijngaarde - but way smaller audiences?

Here's what stood out:

• Will doesn't just write posts - he writes decision prompts. You finish a post and think, "Okay, what am I doing next?"
• He wins the feed with clarity + rhythm. Short lines, clean contrast, and zero patience for fluff.
• He posts like a pro because he treats consistency as the product, not the bonus.

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Will McTighe's Performance Metrics

Here's what's interesting: the raw follower number is huge, sure. But the metric that made me pay attention is the combination of Elite scale and high posting volume. It's one thing to be big. It's another to keep showing up nearly every day and still maintain an engagement proxy like a 43.00 Hero Score.

Key Performance Indicators

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What Makes Will McTighe's Content Work

When you read Will's best stuff, it doesn't feel like "content." It feels like a friend who is slightly more disciplined than you (annoyingly) handing you the exact sentence you needed to hear.

And the mechanics are not mysterious. They're repeatable.

1. Clarity-first writing that respects attention

So here's the first thing I noticed: Will writes for the way people actually read LinkedIn - on a phone, half-distracted, between meetings. Short lines. Big contrast. Minimal jargon. And he doesn't hide the point in paragraph three.

He'll name the fear ("you're scared"), set the stakes ("your career depends on it"), then hand you a simple action.

Key Insight: Write like you're texting a capable friend - one idea per line, no decorative sentences.

This works because LinkedIn is a scrolling war. If your point needs a warm-up lap, it dies. Will's posts feel like they were edited with a machete.

Strategy Breakdown:

2. High-frequency posting that still feels intentional

Most people post inconsistently and then blame the algorithm. Will flips it. At 8.8 posts per week, he builds momentum like a flywheel. But the key is it doesn't read like spam. The posts tend to follow recognizable patterns, which makes production faster and reading easier.

Now, here's where it gets interesting: Will's frequency likely isn't about "more ideas." It's about more reps. More hooks tested. More formats refined. More proof of what actually lands.

Comparison with Industry Standards:

3. Copywriting rhythm: tension, contrast, and the "push"

Will's writing has that punchy copywriter beat: short stacks, repetition, and contrast. "Most people" vs "the most successful people." "Critics" vs "builders." It's not subtle, and that's kind of the point.

But it doesn't come off as purely performative because he mixes challenge with empathy. He'll basically say, "I've been there" and then, "Now stop doing that."

One of the biggest advantages of this style is that it creates a clear identity: you know what Will stands for within a few posts.

4. Practical mentorship positioning (not guru positioning)

This is sneaky and smart: Will frames himself as the helpful peer who has simply run more reps. His headline says he helped 600+ founders and execs build influence, and the posts match that vibe.

He doesn't need to prove he's the smartest person in the room. He focuses on being the person who makes you do something useful today.

And that positioning scales.

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Their Content Formula

If you had to describe Will's posting system in one line, I'd say this:

He uses fast hooks to earn attention, clean structure to keep it, and direct CTAs to convert it.

Content Structure Breakdown

The Hook Pattern

What caught my eye is how often Will opens with a statement that creates a tiny argument in your head.

Template:

"Most people think [common belief]."
"They're wrong."
"Here's what actually works:"

Examples (modeled on his style):

• "Your content isn't ignored because you're boring.
  It's ignored because it's unclear."
• "Stop trying to sound smart.
  Start trying to be understood."
• "The biggest career risk isn't failure.
  It's staying invisible."

This hook works because it creates immediate stakes and curiosity, without needing a long intro. Use it when you have a strong point and you're willing to be a little polarizing (in a clean, professional way).

The Body Structure

Will's body sections feel like they're built for skimming. He'll use line breaks as pacing, then tighten up inside a list.

Body Structure Analysis:

One more detail I like: Will often uses a "pivot line" (a single sentence) to signal a gear change. It keeps the reader oriented.

Also, posting time data suggests 14:00 performs well in this dataset. I'm not saying "post only at 14:00." But I am saying: Will's consistency plus a stable posting window is a very real advantage.

The CTA Approach

Will's CTAs tend to be direct, grouped, and consistent. It's rarely "DM me." It's more like:

• A clear offer (playbook, resource, tool)
• A link presented cleanly after a colon
• A sharing prompt
• A follow prompt

Psychologically, this works because it reduces decision fatigue. The reader doesn't have to guess what to do. Will tells them.

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Side-by-Side: Why Will Scales Differently Than Walker and Yoram

Now for the fun part. Walker and Yoram both have Hero Scores of 43.00 too. That means their content resonates strongly relative to their audience size.

So why doesn't that automatically translate into 400k+ followers?

Because "resonance" and "reach" are cousins, not twins.

Comparison Table 1: Scale vs focus

My take: Will's niche is "high usefulness for a huge number of people." Walker and Yoram are valuable, but their value is naturally more specialized.

Comparison Table 2: The "content product" each creator sells

And here's the sneaky advantage Will has: you don't need to already care about "B2B marketing" to enjoy his posts. You just need to care about your career, your confidence, or your visibility.

Comparison Table 3: Engagement proxy parity, distribution gap

Want to know what surprised me? With the same Hero Score, Walker and Yoram are basically proving: "If you like this niche, you're really going to like it." Will is proving: "If you're on LinkedIn, I can probably help you." That's a very different growth ceiling.

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3 Actionable Strategies You Can Use Today

1. Write your first 3 lines like a headline - if the hook isn't clear on a quick skim, the rest won't matter.

2. Turn one idea into a repeatable post template - it reduces friction, increases consistency, and makes improvement obvious.

3. End with one clean next step - a link, a question, or "follow for X" (one per line) so readers don't hesitate.

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Key Takeaways

1. Will's advantage is clarity at scale - he writes in a way that invites broad audiences, not just insiders.
2. 8.8 posts per week is a strategy, not a flex - more reps means faster learning and stronger pattern recognition.
3. All three creators show high resonance - the identical 43.00 Hero Score suggests each has strong content-market fit.
4. Niche width changes the ceiling - Will's positioning naturally attracts more professions and more shareable moments.

If you try one thing, try this: write your next post with a ruthless goal - make the first three lines unskippable. Then see what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.