
Solomon Salo Punches Above His Weight in AI
A friendly breakdown of Solomon Salo's LinkedIn strategy, with side-by-side comparisons to Sharif Sediqui and Michael Saifoudine.
Solomon Salo Punches Above His Weight in AI
I was scrolling LinkedIn and got stuck in that classic loop: "I'll read one post" turns into 20 minutes of saving frameworks. The creator that kept pulling me back was Solomon Salo - an AI and automation educator based in Brazil with 7,440 followers and a 173.00 Hero Score. That score is the part that made me sit up. It's basically a signal that his engagement is punching way above what you'd expect from his audience size.
So I got curious. I wanted to understand what makes his content work, and I stacked him next to two other strong creators with similar "overperforming" signals: Sharif Sediqui (171.00 Hero Score, 2,005 followers) and Michael Saifoudine (171.00 Hero Score, 4,651 followers). Different niches, different voices, but similar momentum.
Here's what stood out:
- Solomon wins with practitioner-to-practitioner teaching - not vibes, not fluff, just "here's the system".
- He uses contrast and tension (old way vs new way) to make technical topics feel urgent and readable.
- He keeps the cadence sustainable - 1.8 posts per week - and still builds a strong brand.
Solomon Salo's Performance Metrics
Here's what's interesting: Solomon isn't posting every day, and he isn't relying on a massive audience. But the combination of tight positioning (AI + automation + n8n) and high-clarity teaching creates a compounding effect. You can feel it: people don't just like the posts, they save them, try them, and come back.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 7,440 | Industry average | π Growing |
| Hero Score | 173.00 | Exceptional (Top 5%) | π Top Tier |
| Engagement Rate | N/A | Above Average | π Solid |
| Posts Per Week | 1.8 | Moderate | π Regular |
| Connections | 1,827 | Growing Network | π Growing |
Creator Snapshot (Side-by-Side)
| Creator | Location | Followers | Hero Score | Posting Cadence |
|---|---|---|---|---|
| Solomon Salo | Brazil | 7,440 | 173.00 | 1.8 posts/week |
| Sharif Sediqui | Netherlands | 2,005 | 171.00 | Not specified |
| Michael Saifoudine | France | 4,651 | 171.00 | Not specified |
What Makes Solomon Salo's Content Work
When I read Solomon's posts back-to-back, it feels like a mini-course that doesn't waste your time. It's direct, a little spicy sometimes, and super skimmable. And the big thing: he writes like someone who actually builds these systems, not someone summarizing a blog post.
1. Teaching in "systems", not tips
So here's what he does: he doesn't hand you a random hack. He hands you a workflow. The content reads like, "Stop doing it the old way. Here's the new pipeline." If you've ever tried to build an automation and got stuck in tool chaos, his posts feel like a relief.
He also uses short, sharp sentences and lots of whitespace. It sounds simple, but it changes everything on LinkedIn. You can skim, stop, and still get value.
Key Insight: Turn advice into a repeatable system: "Inputs - steps - outputs - failure modes".
This works because readers don't just want inspiration, they want certainty. A system gives them a path, and a path gets saved.
Strategy Breakdown:
| Element | Solomon Salo's Approach | Why It Works |
|---|---|---|
| Packaging | Workflow-first teaching (steps, checklists) | Readers can apply it immediately |
| Language | Direct, imperative phrasing ("Stop", "Use", "Build") | Creates clarity and confidence |
| Readability | One-idea paragraphs + visual breaks | Boosts completion and saves |
2. Strong contrast creates instant tension
Want to know what surprised me? How often Solomon frames a post as a choice between two worlds: old vs new, messy vs clean, "looks fine" vs "quietly fails." That tension pulls you in even if you don't care about the tool yet.
He'll take something nerdy (like retrieval quality or agent orchestration) and make it feel like a practical decision you're making today. Not theoretical. Not "someday".
Comparison with Industry Standards:
| Aspect | Industry Average | Solomon Salo's Approach | Impact |
|---|---|---|---|
| Framing | "Here's a tip" | "You're doing this wrong - here's the fix" | Higher stop-scroll rate |
| Detail | High-level summaries | Concrete steps + tool-level examples | More saves and shares |
| Takeaway | Vague motivation | Clear outcome ("reliable", "professional-grade") | Builds trust fast |
3. He writes to the reader, not about the topic
A lot of creators talk about AI like they're writing a Wikipedia intro. Solomon talks to you.
He uses second person constantly: "If you are...", "If you've ever...", "Don't panic." It sounds small, but it turns a technical post into a conversation. And it quietly signals: "I've been where you are. I can guide you."
Now, here's where it gets interesting: this style also makes his promotional moments feel less salesy. When he mentions his community or workshops, it lands as the natural next step, not a bait-and-switch.
4. Sustainable cadence with smart timing
One more thing I liked: he doesn't overpost. 1.8 posts per week is realistic for someone who also builds and teaches. And because posting times that work best here are midday, late afternoon, and evening, it hints at a creator who understands attention patterns.
This matters because consistency isn't about volume. It's about showing up enough that your audience remembers you, without burning out.
Their Content Formula
If I had to summarize Solomon's content in one line, it'd be this:
Content Structure Breakdown
| Component | Solomon Salo's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Bold claim + contrast (old vs new) | High | Creates tension and curiosity |
| Body | Short paragraphs + frameworks + lists | Very high | Skimmable while still deep |
| CTA | Soft invite to community/course, often separated | High | Feels like the next step, not an ad |
The Hook Pattern
He tends to open like he's calling out a mistake (but in a helpful way). And he often adds a "this changes everything" vibe without turning it into hype.
Template:
"Most people do X. It works - until it doesn't. Here's the better way."
A few example-style openings that match his vibe:
"Your automation isn't failing because of the tool. It's failing because the system is wrong."
"This looks fine in a demo. In the real world, it lies."
"Stop building AI workflows like it's 2023."
Why this hook works (honestly): it creates a tiny identity threat. Not in a toxic way, but in a "wait, am I doing it wrong?" way. And then he relieves the tension with a roadmap.
The Body Structure
His body sections are basically mini lessons with a fast pace. He doesn't meander. He stacks clarity.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | 1-3 lines of problem framing | "It's simple, it works, but it's limited." |
| Development | Framework, steps, or checklist | "Here's the framework:" + bullets |
| Transition | Short pivot lines | "Why it matters:" or "Now the fix:" |
| Closing | One-line synthesis | "Clean inputs + clear steps = reliable outputs." |
The CTA Approach
Solomon's CTAs usually do two things:
- They reduce commitment ("free community", "trial", "start here").
- They keep the reader in control ("see results, then decide").
Psychology-wise, it's smart. Most people on LinkedIn don't want to be sold. They want to feel like they're opting in.
Side-by-Side: What Each Creator Optimizes For
| Creator | Primary Value | Typical Reader Reaction | Best Fit Audience |
|---|---|---|---|
| Solomon Salo | Step-by-step AI + automation systems | "I can build this" | Builders, ops-minded founders, automation folks |
| Sharif Sediqui | AI growth and strategy thinking | "This reframes my plan" | Strategy leads, growth teams, operators |
| Michael Saifoudine | Branding + studio leadership + credibility | "This is high taste" | Founders, marketers, creative leaders |
3 Actionable Strategies You Can Use Today
-
Write the hook as a contrast - Start with "Most people do X..." then flip it with the new approach to create instant curiosity.
-
Teach a workflow, not an opinion - Package posts as inputs - steps - outputs so readers can save and reuse.
-
Separate your CTA visually - Put the invite on its own line after a blank space so it feels optional, not pushy.
Key Takeaways
- Solomon's edge is clarity - He makes complex AI topics feel buildable, not mystical.
- High Hero Score with a bigger audience is a real signal - 173.00 at 7,440 followers suggests his content scales well.
- Contrast is his secret sauce - Old vs new framing creates tension without drama.
- The best creators pick a job to do - Solomon teaches systems, Sharif reframes strategy, Michael builds brand trust.
If you borrow just one thing from Solomon, make it this: write like you're helping a smart friend ship something by Friday. Then hit post and see what happens.
Meet the Creators
Solomon Salo
π AI & Automation Educator | n8n | skool.com/scrapes
π Brazil Β· π’ Industry not specified
Sharif Sediqui
Head of AI growth & strategy at Sprints and Sneakers
π Netherlands Β· π’ Industry not specified
Michael Saifoudine
Founder @ KLIMB (hiring!) - Branding & Digital Studio | Podcast Host (Notion, Revolut, Lovable, Netflix, Zapier, Qonto, Typeformβ¦)
π France Β· π’ Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.