Simon S. Morel's No-BS Playbook for SaaS Growth

Simon S. Morel's No-BS Playbook for SaaS Growth

I stumbled onto Simon S. Morel's profile while looking for creators who consistently get real engagement without a massive audience. And the numbers made me pause: 3,323 followers, 4.1 posts per week, and a 66.00 Hero Score. That's not "internet famous" scale, but it is "people actually care" scale. Pretty impressive, right?

So I started reading with one question in mind: what makes a smaller-ish SaaS/product creator perform like this, especially when creators like Lily Ray (46,420 followers) and Sebastian Raschka (207,032 followers) are operating at totally different audience sizes? After scanning Simon's patterns and comparing them side-by-side, a few things clicked.

Here's what stood out:

• He writes like an operator who just fixed the thing - not like a commentator.
• His posts are built for scanning (fast hooks, structured lists, clear "do this" steps).
• He treats LinkedIn like a product funnel - with low-friction CTAs that start conversations.

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Simon S. Morel's Performance Metrics

Here's what's interesting: Simon's Hero Score (66.00) is basically tied with Lily Ray (66.00) and slightly above Sebastian (65.00) - despite Simon having a much smaller follower base. That usually means one of two things: either the content is unusually resonant for a tight niche, or the creator has nailed consistency and clarity (often both).

Key Performance Indicators

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What Makes Simon S. Morel's Content Work

1. He leads with a scenario that forces clarity

The first thing I noticed is how often Simon starts with a specific situation. Not vague motivation. Not "5 tips for growth". More like: "If I were a SaaS founder..." or "If you build B2B SaaS and your website reads like an investor deck..." That kind of opener instantly tells you if the post is for you.

And because the scenario is concrete, the advice that follows can be concrete too. It's a sneaky way to avoid generic content.

Key Insight: If your hook can be answered with "Who exactly is this for?", rewrite it until it can't.

This works because LinkedIn isn't a blog. People are scrolling fast, half-distracted, and deciding in seconds whether you're relevant. Simon makes that decision easy.

Strategy Breakdown:

2. He writes in "playbooks", not opinions

A lot of creators stop at "here's my take." Simon usually goes one step further: "here's what I'd do on Monday." That's the builder-energy. You can feel that he's been in onboarding flows, websites, GTM pages, and messy product decisions.

What's fun is that he doesn't overcomplicate it. You'll see numbered steps, quick tests, "baseline first" reminders, and blunt prioritization. It's practical in a way that makes you want to copy-paste his structure into your next post.

Comparison with Industry Standards:

3. He uses "feed UX" like a product designer

This part is subtle, but once you see it, you can't unsee it.

Simon writes for the LinkedIn feed the way you'd design a product screen:

• short paragraphs
• lots of whitespace
• scannable lists
• quick transitions like "And yeah:" or "So:" or "Therefore"

He also embraces tiny imperfections (a duplicated word, inconsistent quotation marks). In a weird way, that helps. It reads like a real person building in public, not a brand team polishing copy.

And the structure is consistent: hook, premise, list, nuance, CTA. That repetition isn't boring. It's a feature. Your audience learns how to read you.

4. He turns CTAs into conversations (not conversions)

Want to know what surprised me? His CTAs often feel like community prompts, not sales prompts.

Instead of "Book a call", it's more like:

• "Drop your URL and I'll give one quick fix"
• "Comment a keyword"
• "DM me and we'll see if there's fit"

Those are low-friction, high-intent actions. You're not asking someone to commit. You're asking them to raise their hand.

Now compare that to Sebastian Raschka's typical style (based on his positioning): Sebastian's CTA is often implicit - follow for updates, read the book, subscribe. Lily Ray, as a recognized SEO leader, can often rely on authority and network effects, so the CTA can be lighter too. Simon, building a tighter SaaS operator audience, benefits from making the next step obvious.

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Side-by-side: What success looks like at 3 audience sizes

Before getting too "Simon-only", I wanted to compare the three creators in a way that feels fair.

Table 1 - Audience and performance snapshot

Table 2 - Content "promise" and trust signals

Table 3 - CTA style and intent

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Their Content Formula

Simon is consistent enough that you can basically outline his "default post".

Content Structure Breakdown

The Hook Pattern

He often opens with a "friendly but direct" push. Not mean. Just clear.

Template:

"If you are [specific role] and you are still doing [common mistake], here's the (friendly but honest) fix 👇"

Examples in his style (not literal quotes, but close to the pattern):

• "If you build B2B SaaS and your homepage reads like an investor deck, you have a clarity problem."
• "If I joined as Head of Product tomorrow, I'd do these 5 things ASAP."

Why it works: it creates a mini-identity moment. You either think "that's me" or "not for me." And that self-selection improves engagement quality.

The Body Structure

Simon's body is built like a checklist. It's basically impossible to get lost.

Body Structure Analysis:

One more nuance I love: he often includes "anti-examples" (the exact kind of buzzword copy to avoid). That makes the advice easier to apply because you can recognize the mistake instantly.

The CTA Approach

Simon tends to treat the CTA like the first step of a funnel, not the last step.

Psychologically, this is smart:

• A keyword comment is easy and public.
• A DM is slightly higher intent.
• A URL drop creates an instant value exchange.

And if you run a community, workshops, or fractional work, this is basically perfect. You're not asking for a purchase. You're starting a conversation that can lead there.

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What Simon does differently from Lily and Sebastian (and why it matters)

If Lily Ray is "authority plus interpretation" and Sebastian Raschka is "teacher plus evergreen depth", Simon is "operator plus action".

And that matters because different content types create different kinds of relationships:

• Simon makes you feel like you could fix something today.
• Lily makes you feel informed and ahead of the curve.
• Sebastian makes you feel smarter, and that keeps people coming back.

None is "better" universally. But for building a pipeline into fractional PM work, consulting, or a builder community, Simon's approach is very aligned.

Also, Simon's writing has a particular vibe: optimistic, a bit hungry, and allergic to fluff. He'll say "no-BS" and then actually deliver the non-bullshit. That's rare.

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3 Actionable Strategies You Can Use Today

1. Write a scenario hook - Start with "If you're X and you're doing Y..." so the right people self-select instantly.

2. Turn your post into a checklist - Use numbered steps and include one anti-example so readers can spot what to avoid.

3. Use a conversation CTA - Ask for a keyword comment, a URL, or a DM so engagement becomes a relationship, not a vanity metric.

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Key Takeaways

1. Small audience, big resonance is a real thing - Simon's 66.00 Hero Score with 3,323 followers screams "tight niche fit".
2. Operator content beats opinion content - A playbook people can run wins more trust than a hot take.
3. Structure is a growth strategy - Short paragraphs, lists, and clear transitions make posts easy to consume and easy to remember.
4. CTAs should match your business model - Simon's comment and DM prompts are perfectly designed for community and fractional work.

If you try one thing from this post, make it the scenario hook. It's such a simple change. And it changes who stops scrolling.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.