
Sanchit Narula's Content Hits Like Real Mentorship
A side-by-side look at Sanchit Narula vs Patrick Spychalski and Daniel Korenblum, and the posting habits and writing moves driving results.
Sanchit Narula's Content Hits Like Real Mentorship
I stumbled on Sanchit Narula's LinkedIn and had that quiet, annoying thought: "Wait - why does this feel so readable?" Not polished. Not corporate. Just... alive. And then I saw the numbers: 28,599 followers, a 155.00 Hero Score, and a posting pace of 8.4 posts per week. That's not accidental.
So I did what any curious person would do over coffee - I compared him to two other creators with almost the same engagement horsepower: Patrick Spychalski (154.00 Hero Score) and Daniel Korenblum (154.00 Hero Score). Different niches, different vibes, similar ability to make people stop scrolling. And a few patterns jumped out fast.
Here's what stood out:
- Sanchit writes like a senior engineer who actually cares - tough love + clarity + stories that teach
- He wins with structure and rhythm (tiny paragraphs, punch lines, repeatable patterns), not fancy production
- The consistency is serious - high frequency + early morning timing gives him more "surface area" for wins
Sanchit Narula's Performance Metrics
Here's what's interesting: Sanchit's audience is not the biggest of the three, but his Hero Score is the highest. That usually means one thing - the content is doing more work than the follower count suggests. He's not just broadcasting. He's triggering replies, saves, shares, and "this is so true" DMs.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 28,599 | Industry average | โญ High |
| Hero Score | 155.00 | Exceptional (Top 5%) | ๐ Top Tier |
| Engagement Rate | N/A | Above Average | ๐ Solid |
| Posts Per Week | 8.4 | Very Active | โก Very Active |
| Connections | 5,187 | Growing Network | ๐ Growing |
What Makes Sanchit Narula's Content Work
Sanchit's content doesn't feel like "content." It feels like that one coworker who tells you the truth without making you feel small. And he does it with repeatable moves.
1. He teaches through real pressure, not theory
The first thing I noticed is how often Sanchit uses high-stakes engineering moments (outages, legacy code, career plateaus, health hits) as the entry point.
He doesn't start with "Here are 5 tips." He starts with a moment.
- A pager goes off.
- Something breaks.
- Someone panics.
- And then he zooms out into a lesson you can actually use.
Key Insight: Turn stressful work moments into mentoring posts - story first, principles second.
This works because people don't remember frameworks.
They remember feelings. The "oh no" moment. The silence in the room. The relief when it's fixed. And then they remember what you said to do next time.
Strategy Breakdown:
| Element | Sanchit Narula's Approach | Why It Works |
|---|---|---|
| Stakes | Uses production incidents, career decisions, health tradeoffs | Stakes create attention without clickbait |
| Specificity | Concrete details, simple language, no jargon flexing | Readers trust what they can picture |
| Lesson pivot | "Here's what I learned" shift into bullets | Turns a story into a reusable checklist |
2. He writes like a human (and keeps it brutally readable)
Sanchit has this mentoring vibe that doesn't sound rehearsed. It's conversational, a little spicy, and it uses the "Indian internet" cadence in a way that feels natural.
He'll drop lines like:
- "Bro, stop feeling sorry for yourself."
- "Tools badal rahe hain. Lekin seekhna aur sochna abhi bhi tumhe khud hi padega."
And instead of alienating people, it pulls the right people closer.
Because the voice is consistent.
And the formatting is built for scrolling: short paragraphs, blank lines, punch lines, contrast pairs.
Comparison with Industry Standards:
| Aspect | Industry Average | Sanchit Narula's Approach | Impact |
|---|---|---|---|
| Tone | Neutral, "professional" | Casual-professional, tough love | Feels like advice from a real senior |
| Paragraph length | Dense blocks | 1-2 sentence paragraphs | Faster skimming, more retention |
| Credibility | Claims and opinions | Stories + concrete examples | Higher trust, more comments |
3. High frequency, but not mindless frequency
8.4 posts per week is a lot. And honestly, most people can't do that without turning into noise.
But here's the thing: his posts often follow a few repeatable structures, so he's not reinventing the wheel every time. He's rotating formats.
- Story - lesson - bullet list - closing punch
- Hot take - nuance - consequences - reframe - advice
- One observation - joke - quick reflection
That makes the volume sustainable.
It also gives followers pattern recognition. They know what kind of value they're about to get.
4. He optimizes for the comment section, not vanity applause
This one surprised me a bit.
A lot of LinkedIn creators chase "agree" reactions. Sanchit often writes in a way that invites response:
- Rhetorical questions
- Strong stances with nuance
- "Don't be that engineer" style identity calls
And crucially, his CTAs are rarely promotional.
They're behavioral.
That creates a different kind of relationship with the audience. People don't feel marketed to. They feel coached.
Their Content Formula
If you want to borrow something from Sanchit without copying his life story, borrow his structure.
Content Structure Breakdown
| Component | Sanchit Narula's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Punchy first line, often a story moment or hot take | High | Stops scroll fast, sets stakes |
| Body | Short paragraphs + escalation + bullets | Very high | Easy to skim, hard to ignore |
| CTA | Reflective question or blunt advice | High | Drives comments without begging |
The Hook Pattern
Want to know what surprised me? His hooks are rarely "clever." They're direct.
They usually sound like:
- "I hate legacy code. You hate legacy code."
- "Everyone wants the big package. Nobody wants the years."
- "True story. This happened at 8 PM on a Tuesday."
Template:
"[Blunt truth or real moment].
[1 line that makes the stakes obvious]."
Why it works: you're not decoding anything. You're in the scene immediately.
And the hook doesn't overpromise. It just starts.
The Body Structure
He builds like an engineer debugging a system:
- Start with what happened
- Narrow the problem
- Pull out principles
- Make it about you
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Time/place + tension | "On a Tuesday, 8 PM, pager goes off" |
| Development | Step-by-step, short lines | "Logs. Queries. Nothing obvious." |
| Transition | Clear pivot to lesson | "Here's what I learned that night:" |
| Closing | Identity statement + punch line | "Outages don't ruin careers. Lack of ownership does." |
The CTA Approach
Sanchit's CTAs are basically mini coaching moments.
Instead of "Follow for more," you'll see:
- "Don't be that engineer."
- "Protect your body like you protect your codebase."
- "What do you think about this?"
Psychologically, this is smart because it respects the reader.
It assumes the reader is capable of action, not just consumption.
Side-by-Side: Why These Three All Win (Differently)
Now, here's where it gets interesting.
Sanchit, Patrick, and Daniel have almost the same Hero Score band, but they earn it in different ways.
| Creator | Followers | Hero Score | Likely Core Advantage | Risk If Overdone |
|---|---|---|---|---|
| Sanchit Narula | 28,599 | 155.00 | Relatable mentorship through real engineering life | Can burn out on volume if not careful |
| Patrick Spychalski | 20,887 | 154.00 | Founder clarity and practical business framing | Can drift into "founder quotes" if too abstract |
| Daniel Korenblum | 68,292 | 154.00 | Branded content expertise, clear positioning | Can sound repetitive if templates aren't refreshed |
What I like about this comparison is it shows you don't need the biggest audience.
Daniel has more than 2x Sanchit's followers, but their Hero Scores are basically tied.
So the game is not "get big then get engagement."
The game is "earn attention with consistency and clarity, then scale."
Posting cadence and timing (the underrated advantage)
We only have an explicit "best posting time" hint here: early morning (around 4-6 AM, Asia/Kolkata).
But think about the behavior:
- Early morning posts catch commuters, gym scrollers, and "before standup" readers.
- High frequency means more experiments.
- And LinkedIn rewards consistency even when a few posts flop.
Here's a clean comparison snapshot:
| Creator | Time zone signal | Posting style vibe | Likely audience moment |
|---|---|---|---|
| Sanchit | Asia/Kolkata early mornings | Engineer-coach, story + lessons | "Start my day smarter" |
| Patrick | US-based | Founder framing, business intuition | "Between meetings" |
| Daniel | Europe-based | Branding and client-focused content | "Workday content planning" |
What Sanchit Does Better Than Most Creators (Even Good Ones)
This is the part that made me a little jealous (in a good way).
Sanchit consistently balances three things most people struggle to hold at the same time:
- Authority (ex-Amazon, senior engineering context)
- Warmth (mentoring, "I've been there")
- Edge (hot takes, contrast, punch lines)
A lot of creators pick one:
- Authority only - boring.
- Warmth only - forgettable.
- Edge only - exhausting.
Sanchit blends all three.
And he does it without sounding like he's trying to "build a brand." He just sounds like himself.
3 Actionable Strategies You Can Use Today
-
Write from your worst day at work - one real incident + 3 lessons beats 20 generic tips every time.
-
Use a repeatable post skeleton - story - lesson - bullets - punch line makes consistency easier than motivation.
-
End with a behavioral CTA - ask for a decision ("Do this") or a reflection ("What do you think?") instead of begging for likes.
Key Takeaways
- Hero Score rewards trust, not just reach - Sanchit proves a mid-sized audience can hit top-tier engagement.
- Structure is a superpower - short paragraphs, clear pivots, and lists are not "stylistic" - they're distribution tools.
- Your voice is the differentiator - Hinglish, humor, tough love, whatever fits you, as long as it's consistent.
- Consistency beats intensity - 8.4 posts per week is not magic, but it creates more chances to learn what lands.
If you try one thing from this, try writing one post this week that sounds like you talking to a friend, not you presenting to a room. Then watch what happens. What do you think?
Meet the Creators
Sanchit Narula
Lead Software Engineer at Nielsen | Previously @ Amazon, CARS24 | DTU'17
๐ India ยท ๐ข Industry not specified
Patrick Spychalski
Co-Founder @ The Kiln | A 2X Company
๐ United States ยท ๐ข Industry not specified
Daniel Korenblum
Win clients on LinkedIn with branded content
๐ Germany ยท ๐ข Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.