Sabahudin Murtic's "Right Leads" Content System

Sabahudin Murtic's "Right Leads" Content System

I fell into Sabahudin Murtic's profile because one number looked slightly "too good" to ignore: a 137.00 Hero Score with "only" 16,803 followers. That combo usually means one thing - people don't just scroll past. They stop, they read, and they respond.

So I did what I always do when something smells interesting. I compared him side by side with two other strong creators: Fivos Aresti (Hero Score 135.00, 23,097 followers) and Lara Acosta (Hero Score 134.00, a massive 308,186 followers). And a few patterns jumped out fast.

Here's what stood out:

• Sabahudin doesn't sell "more" - he sells fit ("the right ones"), and that makes every post feel like a filter.
• His writing is built for skimming, but the ideas are built for operators (not motivational quote collectors).
• Even without an engagement rate number, the Hero Score + posting cadence screams consistency and resonance.

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Sabahudin Murtic's Performance Metrics

Here's what's interesting: Sabahudin is playing the smaller-audience game like a pro. He posts 4.5 times per week, keeps his positioning painfully clear, and gets rewarded with an engagement proxy (Hero Score) that edges out creators with bigger followings. Not because he's louder. Because he's sharper.

Key Performance Indicators

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What Makes Sabahudin Murtic's Content Work

Before we get tactical, I want to zoom out and compare the three. Because context matters.

Want to know what surprised me? Lara's Hero Score is only a few points below the other two even with a way larger audience. That's hard. Bigger audiences usually dilute engagement.

But Sabahudin still wins the score.

Now, here are the strategies that explain why.

1. The positioning is a filter, not a slogan

So here's what he does: he turns the headline promise into a recurring theme. "I don't get you more leads - I get you the right ones" is basically a content thesis. Every post becomes a small argument for why "more" is the wrong goal.

And because it's B2B, that lands. Most buyers aren't starving for leads. They're starving for qualified conversations.

Key Insight: Build a "filter promise" - a message that repels bad fits as much as it attracts good ones.

This works because it creates instant self-selection. The right reader thinks, "Finally, someone talking about fit." The wrong reader bounces. That's not a loss. That's the point.

Strategy Breakdown:

2. He writes like a busy operator, not a copywriter

His best posts feel like they were written for someone reading between meetings. Short lines. Fast pivots. Lists. "Now?" and "The craziest part?" as little rhythm resets.

Most creators try to sound smart.

Sabahudin tries to be understood.

And he posts often enough (4.5 posts per week) that the audience learns his cadence. It becomes familiar, which is underrated.

Comparison with Industry Standards:

3. Proof is present, but it's not chest-beating

This is one of my favorite parts. He drops proof points like an operator would:

• "4 qualified meetings in the first week."
• "I sent 100 DMs... got 28 replies."
• "We used this internally."

But he pairs it with humility. He admits burnout, confusion, and "this happens to me too" moments.

That combo is rare.

Because it avoids the two common traps:

• The guru vibe (people roll their eyes)
• The victim vibe (people don't follow)

Instead, it feels like: "I'm in the work. Here's what I'm seeing."

4. His CTAs feel like trades, not asks

He often ends with a question or a comment-to-get template.

And yes, that's a common LinkedIn tactic.

But the difference is tone. It doesn't feel like bait. It feels like a fair trade: "If you want the workflow, tell me and I'll send it." Then he adds a real question like "What's the biggest bottleneck in your lead research right now?"

So even if you don't want the template, you can still reply.

And that keeps the comment section from turning into a pile of "Interested" spam.

Quick side-by-side: why their CTAs work differently

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Their Content Formula

If you want to replicate the effect (without copying the words), focus on the structure. Sabahudin's structure is simple, but it's engineered for LinkedIn scanning.

Content Structure Breakdown

The Hook Pattern

How he opens posts is basically a mini game of "wait, what?" without going full clickbait.

Template:

"Honest question: are you getting replies, or just sending DMs?"

"I never thought I'd get contact info for CTOs at Apple and Samsung."

"Your prospects will literally tell you what content to create."

Why it works: the hook isn't "look at me." It's "look at this problem you recognize." Then it hints at a practical outcome.

When to use it: when you have something specific to reveal (a process, a mistake, a counterintuitive result). If you don't, skip the hook gimmicks.

The Body Structure

He uses clear stage changes. Almost like he's guiding your eyes down the screen.

Body Structure Analysis:

The CTA Approach

The psychology is simple: he reduces the cost of action.

• Commenting is easier than booking a call.
• A question invites identity and opinion.
• A template offer makes it feel worth it.

And he often adds a P.S. style line, which is sneakily effective because it feels human (like you remembered one more thing before hitting post).

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3 Actionable Strategies You Can Use Today

1. Write a filter promise - Position your offer so it attracts the right buyer and pushes away the wrong one.

2. Use pivot lines to control pacing - Add short transitions like "Now?" and "Let me explain this..." to keep skimmers moving.

3. End with a trade plus a question - Offer something specific (template, checklist, example) and pair it with a real prompt that invites detail.

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Key Takeaways

1. Hero Score rewards resonance, not fame - Sabahudin's 137.00 shows tight messaging and consistent response from the right audience.
2. Whitespace is a strategy - Short lines and fast pacing aren't style choices, they're conversion choices for mobile reading.
3. Proof works best when it's paired with humility - Operators trust other operators, not highlight reels.
4. CTAs should create conversation, not just clicks - The best posts end with a question that makes replying feel natural.

That's what I learned from studying their content. Try one tweak this week and see what changes. Curious - which part of your content feels "stuck" right now?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.