
Rémy Touzard's High-Intent Posts Beat Bigger Creators
A friendly breakdown of Rémy Touzard's direct-response LinkedIn style, with side-by-side comparisons to Amber Vodegel and Guillaume Moubeche.
Rémy Touzard's High-Intent Posts Beat Bigger Creators
I stumbled onto Rémy Touzard because one number looked almost fake: a 2495.00 Hero Score with 20,232 followers. And the kicker? He only posts around 0.8 times per week. That combo made me stop scrolling and go, wait - what is he doing that most creators aren't?
So I pulled two comparison points that felt useful: Amber Vodegel (smaller audience, leadership and health tech vibes) and Guillaume Moubeche (bigger audience, founder energy, lots of brand gravity). And after looking at their positioning side-by-side, a few patterns jumped out that explain why Rémy "punches above his weight" so consistently.
Here's what stood out:
- Rémy writes like an operator who wants meetings now, not like a creator collecting likes
- He uses extreme clarity + scannable structure to win the mobile feed (even at low posting volume)
- His conversion loop is native to LinkedIn - connect + keyword comments - and it compounds fast
The first comparison that made it click
| Creator | Followers | Hero Score | Posting Cadence | What That Suggests |
|---|---|---|---|---|
| Rémy Touzard | 20,232 | 2495.00 | 0.8 per week | High efficiency - fewer posts, outsized impact |
| Amber Vodegel | 5,132 | 364.00 | N/A | Solid influence relative to size, more thought-leadership shaped |
| Guillaume Moubeche | 39,259 | 164.00 | N/A | Big brand gravity, but comparatively lower engagement efficiency |
What surprised me is that Rémy isn't "winning" because he posts all day. He's winning because when he shows up, the post is engineered to do one job: create a qualified conversation.
Rémy Touzard's Performance Metrics
Here's what's interesting: 20k followers is big enough to matter but not so massive that reach alone guarantees results. Yet Rémy's Hero Score of 2495.00 screams that his audience actually reacts. Pair that with 16,454 connections and you get a very practical picture - he's not just broadcasting, he's sitting on a dense network where the right post can travel fast through second-degree trust.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 20,232 | Industry average | ⭐ High |
| Hero Score | 2495.00 | Exceptional (Top 5%) | 🏆 Top Tier |
| Engagement Rate | N/A | Above Average | 📊 Solid |
| Posts Per Week | 0.8 | Moderate | 📝 Regular |
| Connections | 16,454 | Extensive Network | 🌐 Extensive |
What Makes Rémy Touzard's Content Work
When you read the writing style profile, you can almost see the posts in your head: single-line punches, "0 manual" repetition, binary framing, then a clean CTA. It's direct-response copywriting translated into LinkedIn-speak. And honestly, it works because LinkedIn is a distracted place. Rémy doesn't fight that - he designs for it.
1. Direct-response clarity (one post, one job)
So here's what he does: he picks a single outcome (meetings booked, hours saved, "AUTOPILOT" outreach) and he doesn't let the post drift. No "here are my thoughts" warmup. He opens with a claim, stacks proof fast, then tells you what to do next.
If you're used to softer thought leadership, this can feel aggressive. But that's exactly why it converts. You're never guessing what the post is about.
Key Insight: Build posts like mini landing pages - one promise, one enemy, one action.
This works because LinkedIn readers reward clarity. And buyers reward momentum. If your post makes the next step obvious, you don't need a massive audience to get results.
Strategy Breakdown:
| Element | Rémy Touzard's Approach | Why It Works |
|---|---|---|
| Promise | Strong outcome line with numbers ("100%", "2-5 meetings") | Numbers reduce ambiguity and earn attention fast |
| Enemy | Manual work + spammy automation tools | Gives the reader something to reject immediately |
| Mechanism | AI agent that researches, chats, qualifies, books | Mechanism makes the claim feel plausible |
2. Visual ladder formatting (he wins the scroll)
Now, here's where it gets interesting. Rémy's structure is basically a scrolling rail: short paragraphs, lots of whitespace, and list blocks that read like a product spec. It's not "pretty writing". It's writing that gets consumed.
And because it feels like a person typing quickly (fragments, emphasis spikes, blunt transitions), it keeps a little edge of authenticity. Not perfect. But readable.
Comparison with Industry Standards:
| Aspect | Industry Average | Rémy Touzard's Approach | Impact |
|---|---|---|---|
| Opening | Slow context setting | Immediate claim + metric | Higher stop-rate in the feed |
| Paragraph length | 2-5 sentence blocks | 1 line beats + whitespace | Mobile-friendly skimming |
| Proof | Generic credibility | Lists that sound like a workflow | Feels tangible, not abstract |
3. The "anti-spam, pro-human" positioning (smart and slightly spicy)
A lot of AI outreach content accidentally triggers the reader's defense system: "Oh great, another bot spamming LinkedIn." Rémy pre-handles that. He frames the old world as two bad options (manual or spam automation), then positions his solution as the third way: automated, but more human in execution.
This is subtle persuasion. He's not only selling automation. He's selling relief from feeling gross.
And he uses repeated contrast lines that stick:
- No copy-paste. No robotic messages. No spam.
- Real conversations (not sequences)
- Meetings booked ONLY when qualified
If you run outbound, that wording hits a nerve. Because the real problem isn't sending the first message. It's managing the back-and-forth without turning into a full-time typist.
4. Native conversion loops (he doesn't beg for engagement)
One thing I respect: his CTA pattern is clean and practical. It's usually a question, then two steps:
- Connect with me
- Comment "KEYWORD"
That does three things at once:
- It keeps conversion inside LinkedIn (less friction)
- It triggers comments (distribution bump)
- It tags intent (anyone commenting the keyword is raising their hand)
But here's the thing: it only works if the post already did the hard part - making the reader feel like the "KEYWORD" unlocks something specific.
Their Content Formula
Rémy's formula isn't mysterious. It's just consistent. He writes like someone who has done this a thousand times and trimmed every extra word.
Content Structure Breakdown
| Component | Rémy Touzard's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Outcome + metric + certainty-based claim | High | Stops the scroll and sets stakes instantly |
| Body | Pain, binary trap, reveal, capability list | High | Reads like a story and a spec sheet at once |
| CTA | Connect + keyword comment + P.S. priority | High | Simple action, clear intent signal, no link friction |
The Hook Pattern
He usually opens with a single line that feels like a result screenshot translated into words.
Template:
"AI just automated 100% of my [painful workflow]."
A few hook variants that fit his style:
"It booked 2-5 meetings per day with 0 manual DMs."
"You're stuck with two bad options. I built a third one."
Why this hook works: it doesn't ask for attention. It assumes it. And if the outcome is relevant to you, you're in.
The Body Structure
He uses a repeatable progression that feels like a mini drama: frustration, trap, turning point, reveal.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Declare the outcome | "100% automated. 0 manual." |
| Development | Show the cost of the old way | "2-3 hours daily" + task list |
| Transition | Present a binary trap | "Manual vs automation tools" |
| Closing | Reveal system + list capabilities | "Here's exactly what it does:" + arrows |
One small detail that matters: the capability list is doing double duty. It's proof, and it's also future pacing. The reader starts imagining the system doing those steps for them.
The CTA Approach
Psychologically, Rémy's CTA works because it's not "engage with my content". It's "raise your hand if you want the setup".
And he often adds a P.S. line that creates a light urgency without sounding like a late-night infomercial:
- "P.S: repost for priority access"
Is it a little sales-y? Sure. But it's consistent with the operator voice. And consistency builds trust faster than perfect elegance.
Rémy vs Amber vs Guillaume: what's actually different?
I kept asking myself: if the three of them posted about the exact same topic tomorrow, who would get the most inbound DMs from buyers?
My bet is Rémy. Not because he's "better" overall, but because his content is designed to move someone from interest to action quickly.
Positioning contrast
| Creator | Core Vibe | Primary Value | Likely Buyer Intent |
|---|---|---|---|
| Rémy Touzard | Builder-operator, high urgency | "I'll get you booked meetings" | High - direct-response attracts doers |
| Amber Vodegel | Executive, strategist, credibility-first | "Perspective, strategy, advocacy" | Medium-high - trust building over time |
| Guillaume Moubeche | Founder, product and brand gravity | "Founder insights + outbound culture" | Medium - broad audience, mixed intent |
Audience efficiency (why Hero Score matters here)
| Creator | Followers | Hero Score | What I infer |
|---|---|---|---|
| Rémy | 20,232 | 2495.00 | Audience reacts strongly per post - tight fit between promise and reader need |
| Amber | 5,132 | 364.00 | Strong credibility niche, likely thoughtful engagement |
| Guillaume | 39,259 | 164.00 | Wider reach, but engagement per follower looks diluted |
This is why I like looking at creators this way: follower count tells you distribution potential. Hero Score hints at resonance.
3 Actionable Strategies You Can Use Today
-
Write a one-line promise that includes a number - It forces clarity and makes your post feel specific enough to trust.
-
Use the "two bad options" setup - It creates tension fast and makes your solution feel like the obvious third door.
-
Close with a two-step native CTA - "Connect" + "Comment "KEYWORD"" is simple, trackable, and reduces link friction.
Key Takeaways
- Rémy wins on efficiency - 0.8 posts per week can still dominate if each post is built to convert.
- Structure is a feature - whitespace, lists, and short beats make the content easy to consume fast.
- Direct-response isn't "spam" when it's honest - the post earns the CTA by stacking proof and clarity.
- Big audiences don't automatically mean big impact - Guillaume's scale is huge, but Rémy's resonance looks sharper.
If you take nothing else from this, steal the mindset: write one post that makes one outcome feel inevitable. Then do it again next week. Pretty simple. Also not easy.
Meet the Creators
Rémy Touzard
Let our AI Agents prospect, qualify & book meetings for you
📍 United States · 🏢 Industry not specified
Amber Vodegel
Exited Founder | CEO | NED | Investor | Public Speaker | AI & Digital Health Strategist | Advocate for Women+ Health | Mother of two
📍 United Kingdom · 🏢 Industry not specified
Guillaume Moubeche
Founder @ lemlist
📍 South Africa · 🏢 Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.