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Rémy Touzard’s Blueprint for AI Outreach That Books
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Rémy Touzard’s Blueprint for AI Outreach That Books

·LinkedIn Outreach Automation

A practical breakdown of Rémy Touzard’s viral AI outreach system and how agents can run LinkedIn conversations end-to-end to book meetings.

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Rémy Touzard recently shared something that caught my attention: "CLAUDE + KAKIYO = 55 meetings booked last week.

AI now handles 100% of my LinkedIn outreach." That is a bold claim, and it points to a shift a lot of teams are feeling right now: outreach is no longer just about sending messages faster. It is about handling the entire conversation loop, including what happens after someone replies.

Rémy also nailed a problem most sales teams quietly live with every day: "Most companies do outreach one of two ways: Manual - Personalized but takes +3 hours every day. Automated - Fast but super generic messages. And both stop working the moment a prospect replies." If you have ever set up a sequence that looks great in a dashboard but collapses the second a prospect asks a real question, you know exactly what he means.

In this post, I want to expand on what Rémy described and make it blog-ready: what it actually takes to run LinkedIn outreach end-to-end with AI, why the back-and-forth is the bottleneck, and how to think about quality, safety, and ROI when you put an agent in the driver’s seat.

The real bottleneck is not sending, it is continuing

Rémy’s core point is that the traditional outreach split is flawed:

  • Manual outreach wins on relevance but loses on time and consistency.
  • Automation wins on speed but loses on context and trust.

The hidden third category is what he implemented: an AI-led conversation workflow that does not stop at the first message.

Key insight: outreach systems fail at the exact moment the prospect becomes human.

Most automation tools are built for outbound volume. They do well at:

  • connection invites
  • a first follow-up
  • a canned nudge

But when a prospect replies with anything that does not match a template, the system escalates to a human. That escalation is where pipelines stall. Replies arrive during meetings, at night, across time zones, and objections pile up faster than you can answer them. The gap between reply and response kills momentum.

What Rémy’s agent loop actually does

Rémy wrote that his setup handles the entire workflow on autopilot:

  • sends connection invites
  • scans each prospect’s profile
  • writes unique first messages
  • handles replies, objections, and qualification
  • books meetings at the right time
  • follows up uniquely for each conversation

That list matters because it is not one task. It is a chain. If you only automate step 1 or step 3, you still end up doing the hard part manually.

To make this concrete, think of LinkedIn outreach as a state machine:

  1. Targeting: who is in your ICP and why
  2. Context: what is true about them right now (role, company, signals)
  3. First message: a relevant reason to talk
  4. Reply handling: answer questions and keep it natural
  5. Objection handling: price, timing, fit, existing vendor
  6. Qualification: confirm pain, authority, urgency, constraints
  7. Scheduling: propose times, confirm timezone, send calendar
  8. Follow-up: if no reply, continue with context, not spam

Rémy’s claim is that the agent covers steps 1 through 8, which is why he can say it books meetings, not just sends messages.

Why profile scanning changes the quality ceiling

One line that stands out is: "Scans each prospect’s profile" and then "Writes unique first messages." This is where most outreach automation falls apart.

Generic sequences fail because they treat every prospect the same. Profile-aware messaging can improve relevance in simple ways:

  • referencing a recent role change
  • mentioning a specific industry angle
  • tailoring the value prop to the prospect’s function

But the deeper value is not the compliment line. It is hypothesis-building. A good opener quietly answers:

  • Why you?
  • Why now?
  • Why should I trust this is not spam?

An AI agent can do this better than a template if it has (a) strong instructions, (b) the right inputs, and (c) guardrails that prevent hallucinated facts.

The hardest part: handling replies like a real salesperson

Rémy emphasized: "Not just sending messages. The BACK-AND-FORTH conversation." That is the real leap.

Reply handling is difficult because prospects do not respond in neat categories. You will see:

  • "What do you mean by X?"
  • "Send details"
  • "We already use a tool"
  • "Not a priority"
  • "What’s the pricing?"
  • "Who are you?"
  • "Maybe next quarter"

A useful agent needs to do three things at once:

  1. Stay on-message: keep the conversation aligned to your offer and ICP.
  2. Stay truthful: do not invent case studies, features, or integrations.
  3. Stay human: short, clear, not overly eager, and not robotic.

If your agent can handle objections without escalating every time, you remove the biggest time sink in outbound.

This is also where teams can get nervous, and rightly so. An agent that answers incorrectly can damage trust fast. So the operational question becomes: how do you deploy this safely?

Guardrails that make AI outreach sustainable

If you want to replicate what Rémy described, I would treat it like production software, not a prompt.

1) Define qualification rules before you automate

Write down your qualification logic as if you were training a new SDR:

  • deal-breakers (industry, size, geography)
  • must-have signals (job title, team size, tech stack)
  • meeting criteria (what must be true before a calendar link goes out)

Agents perform best when the decision thresholds are explicit.

2) Separate personalization from claims

Let the agent personalize around observable facts (headline, role, company description). Prohibit it from claiming:

  • you saw their recent post if you did not
  • results you cannot verify
  • relationships or referrals that do not exist

A simple rule: no unverified specifics. If uncertain, the agent should ask a question.

3) Use short messages and ask one question at a time

LinkedIn is conversational. If your agent sends multi-paragraph pitches, it will feel automated even if it is unique.

A reliable pattern:

  • 1 relevant line
  • 1 value line
  • 1 question

4) Escalate intentionally

Even if the goal is "Zero manual work," most teams still benefit from escalation triggers:

  • pricing negotiations
  • legal or security questions
  • enterprise procurement language
  • negative sentiment

The best systems automate 90-95% and escalate the high-risk edge cases.

Why the meeting numbers are believable

Rémy said the system now books "2-5 qualified meetings per day" and that it booked "55 meetings" in a week. Whether your number is 5 or 55, the mechanism is plausible because speed-to-response matters.

When a prospect replies and gets a helpful response in minutes (not hours), you keep the conversational thread warm. The AI is not just replacing typing. It is compressing cycle time.

If you want to sanity-check your own potential ROI, track:

  • connection acceptance rate
  • reply rate (positive and negative)
  • median response time to replies
  • meetings booked per 100 new conversations
  • show rate and qualified-to-close rate

When response time drops and personalization rises, meetings usually follow.

What outreach should look like going forward

Rémy ended with: "This is what outreach should’ve been from day one." I agree with the direction. The winning teams will treat outreach as a continuous dialogue, not a broadcast.

If AI agents can:

  • start the conversation with context
  • continue it with discipline
  • qualify with clear rules
  • and book meetings at the right moment

then humans get to focus on what only humans should do: discovery calls, relationship-building, complex deals, and product feedback loops.

The takeaway is not "use Claude" or "use Kakiyo" specifically. The takeaway is the architecture Rémy pointed to: automate the entire conversation lifecycle, not just the first touch.


This blog post expands on a viral LinkedIn post by Rémy Touzard, Let our AI Agents prospect, qualify & book meetings for you. View the original LinkedIn post →