Richard Tromans and the Trade-Journalist Advantage

Richard Tromans and the LinkedIn Newsroom Effect

I went looking for a classic "creator story" and accidentally found something better: a guy running a mini trade publication inside LinkedIn.

Richard Tromans (Founder, Artificial Lawyer) sits at 17,300 followers, yet posts at a pace that honestly made me do a double-take: 31.9 posts per week. And despite the smaller audience, his Hero Score is 41.00, which matches two much larger creators in this comparison. Pretty impressive, right?

I wanted to understand what makes this work without turning into spam, noise, or "look at me" content. After scanning the patterns in his posting style and comparing him to Alexander Klopping and Olga Andrienko, a few things clicked fast.

Here's what stood out:

• He writes like an editor, not a motivational poster - short, news-led, and strangely addictive
• He treats volume like distribution, not ego - high cadence, consistent structure, minimal fluff
• He borrows trust - by citing companies, deals, and other voices, he makes his feed feel bigger than him

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Richard Tromans's Performance Metrics

What's interesting is that Richard's numbers tell a "small audience, high relevance" story. A 41.00 Hero Score alongside a 17,300 follower base suggests his posts land with the right people, not just a lot of people. And that posting frequency signals a clear intent: show up like a newsroom, not like a personal diary.

Key Performance Indicators

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Side-by-Side: The Three-Creator Snapshot

Before we get into Richard's playbook, it helps to see the contrast. All three creators share the same Hero Score (41.00), which is the fun twist here. Similar engagement efficiency, totally different ways of earning attention.

Table 1: Audience and Signal

What surprised me: Richard is the smallest account here by far, but he matches the same "relative engagement" score. That usually means one of two things.

1. The niche is tight and hungry.
2. The content is consistently useful.

In his case, it's both.

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What Makes Richard Tromans's Content Work

Richard doesn't "create" like a typical LinkedIn creator. He publishes. The difference matters.

1. He Leads With The News, Then Adds A Wink

So here's what he does: he drops the core fact early (often in the first line), adds just enough context to make it meaningful, and then sprinkles a tiny bit of personality. Not a long opinion thread. Not a lecture. More like: "Here is the thing that happened. Here's why it matters. Link if you want the full story."

And because the tone is upbeat and human (congrats, little metaphors, seasonal nods), it doesn't feel like a press release feed.

Key Insight: Write the headline first, then earn the click with one clean "why it matters" line.

This works because busy professionals don't have time for a slow intro. Richard respects that. The reason this hits is simple: you feel informed in 15 seconds, and if you want more, you know where to go.

Strategy Breakdown:

2. He Turns High Volume Into "Always There" Reliability

31.9 posts per week is a lot. Like, a lot a lot. But it doesn't read as desperate because the format stays tight. Each post is small, skimmable, and consistent. When you do that, volume stops being "too much" and starts being "I can always count on this person for updates."

But here's the thing: high volume only works when the reader doesn't feel tricked. Richard isn't baiting. He's broadcasting useful signal.

And timing matters too. Posting around late morning to lunchtime (12:00 to 12:30) fits how people actually use LinkedIn: quick scroll between meetings, lunch break, or that "I need a mental reset" moment.

Comparison with Industry Standards:

3. He Uses "AL" As A Character (And That Quietly Scales Trust)

This one is subtle and kind of genius: he often writes as "AL" (Artificial Lawyer) in the third person.

It does two things at once:

• It gives him a brand voice that feels bigger than one individual.
• It reduces the ego vibe. The story isn't "Richard thinks" - it's "AL reports".

Want to know what surprised me? This is basically how media brands build credibility. You start trusting the outlet. Then you trust the byline.

4. He Makes The CTA So Soft It Feels Like Service

Richard's CTAs are usually just: "LINK:" plus the URL.

No "comment YES" gimmicks. No fake urgency. And because the post already delivered the main point, the link feels like a bonus, not a trap.

That approach fits a trade-journalist vibe: give readers the summary, then let them choose depth.

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Comparison: Three Different Paths To The Same Hero Score

Same Hero Score, different engines. Here's the clearest way I can put it.

Table 2: Content Positioning and Trust Source

And here's my take: Richard's approach is the most repeatable for someone building from a smaller base. You don't need celebrity. You need a beat.

Table 3: What They Likely Optimize For

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Their Content Formula

Richard's formula is refreshingly plain. And that's why it works.

Content Structure Breakdown

The Hook Pattern

He opens like an editor. No warm-up.

Template:

"[Company] Raises / Buys / Launches [Thing]"

A few examples in his style (not exact quotes, but the pattern is clear):

• "Contract AI Platform Buys Drafting Startup"
• "Series A Lands For AI Patent Tool"
• "Big Law Tests AI Workflow, Results Are In"

Why this works (especially on LinkedIn): the feed is crowded, and people reward clarity. If your first line contains the payload, you win the scroll.

The Body Structure

He keeps the body tight and visual, with clean spacing.

Body Structure Analysis:

Now, here's where it gets interesting. The metaphor is never the point. It's just a spice. If you overdo it, you sound like you're trying too hard. Richard doesn't.

The CTA Approach

His CTA is basically: "FYI, here's the source." That creates a small psychological shift.

• It doesn't demand anything.
• It implies credibility (there is a real link, a real story, a real world behind it).
• It respects the reader.

And honestly, that respect is the whole brand.

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3 Actionable Strategies You Can Use Today

1. Write like a mini newsroom - pick one "beat" (a topic you can cover weekly) and publish short updates people can trust.

2. Put the key fact in the first line - then add one "why it matters" sentence so the post stands on its own.

3. Use a soft CTA with a source link - it signals confidence and keeps the post from feeling like a sales pitch.

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Key Takeaways

1. Richard wins with consistency, not theatrics - high frequency works when each post is small, clear, and genuinely useful.
2. A strong niche can beat a big audience - 17,300 followers plus a 41.00 Hero Score is a serious signal.
3. Brand voice matters - writing as "AL" makes the content feel like a publication, not a personal feed.
4. Matching Hero Scores can hide big differences - Alexander and Olga likely earn attention through reach and operator authority, while Richard earns it through repeatable reporting.

If you try one thing, try this: post one week like an editor. Just seven days. See if your content starts feeling easier to write and easier to read.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.