Nick Broekema's Content Design Playbook That Converts

Nick Broekema's Content Design That Feels Like Mind-Reading

I opened Nick Broekema's profile expecting solid content.

I didn't expect 85,176 followers, a 98.00 Hero Score, and a posting cadence of 4.9 posts per week that somehow doesn't feel spammy.

Pretty wild.

So I pulled two other strong profiles to compare him against - Othmane Khadri (98.00 Hero Score, smaller audience) and Felix Haas (97.00 Hero Score, similar scale). I wanted to understand what Nick is doing that makes his content stick (and why people keep coming back).

Here's what stood out:

• Nick writes like he's inside your head - then backs it up with clear structure and examples.
• Othmane proves you can hit a top-tier Hero Score without a massive audience if your POV is sharp.
• Felix shows the power of "credible proximity" (operator + investor + design) when you communicate with restraint.

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Nick Broekema's Performance Metrics

Here's what's interesting: Nick isn't winning because of one viral post.

He's winning because he's consistent, his ideas are packaged cleanly, and his delivery is designed for how people actually read LinkedIn (fast, skeptical, a little tired, and hungry for clarity).

Key Performance Indicators

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What Makes Nick Broekema's Content Work

Nick's headline is "Content Design that attracts your ideal audience" and honestly... the profile delivers on that.

Not in a fluffy "branding" way.

In a practical way where you can steal the structure the same day.

1. He writes for scanning behavior (and admits it)

So here's the first thing I noticed: Nick writes like he expects you to be distracted.

Short lines.

One idea per beat.

Lots of spacing.

And it creates momentum. You keep scrolling because the next line is always a little "unfinished" in a good way.

Key Insight: Write each sentence like it's competing with a notification.

This works because LinkedIn is not a reading environment.

It's a decision environment.

People decide in 2 seconds if you're worth it. Nick designs for that reality instead of pretending everyone's sipping tea and reading essays.

Strategy Breakdown:

2. He uses "taste" instead of theory

Nick doesn't just say "be clearer".

He shows contrast.

Same message.

Different taste.

That's the move.

He'll take a common idea (positioning, ICP, offers, writing hooks) and then rewrite it in a way that sounds like a human.

And because it sounds like a human, it feels trustworthy.

Comparison with Industry Standards:

3. He "talks to the ICP" out loud

Want to know what surprised me?

Nick doesn't just describe an ideal customer profile.

He performs it.

He writes the little thoughts people are already thinking but won't say:

• "How the hell do they know that?"
• "They get us. We should work with them."

That technique does two things at once:

1. It demonstrates empathy.
2. It signals competence without bragging.

Because if you can describe my situation that accurately, you probably can solve it too. Duh.

4. He treats consistency like product design

Posting 4.9 times per week sounds simple.

It's not.

Most people can do that for 2 weeks.

Nick does it like it's a system.

And you can feel that he's built a repeatable machine: hook type, spacing, list formats, a "moral" line, then a clean CTA (often a PS.).

It's not rigid.

But it's consistent enough that your brain recognizes it.

That's branding.

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Side-by-side: What the numbers suggest

Before we get too poetic, here's the grounded comparison.

What I take from this:

• Nick and Felix have scale.
• Othmane has efficiency.
• Nick has both scale and efficiency at the same time, which is why his profile feels like a blueprint.

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Their positioning: three different "trust engines"

This part is fun because they win in different ways.

Now, here's where it gets interesting.

Nick's headline is about "attracting your ideal audience".

Othmane's headline is about "AI native systems".

Felix is "Design at Lovable, Angel Investor".

All three are professional.

But Nick's is the most immediately "I can help you today".

That's not a moral judgment.

It's a conversion advantage.

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Their Content Formula

Nick's writing style is so recognizable that you can almost see the skeleton under the post.

And once you see it, you can't unsee it.

Content Structure Breakdown

The Hook Pattern

Nick's hooks usually do one of these:

1. Call out a mistake.
2. Tell a tiny story.
3. Personify LinkedIn or the audience's inner voice.

Template:

"The number 1 mistake I see in content:"

"A client said something that made me pause."

"Me: "This is my best post."
LinkedIn: "Cool. 2,000 views.""

Why this works: it's specific, it's confident, and it creates a tiny open loop. You want the answer.

When to use it: when you have a clear point and you're willing to take a stance.

The Body Structure

The body is where Nick quietly wins.

He doesn't "teach" like a lecturer.

He coaches.

He uses contrast (bad vs. good), and he uses lists as the delivery mechanism.

Body Structure Analysis:

• ...
  Here's what I'd write instead:
• ..." |
  | Transition | Pivot with a short bridge | "You see," or "But here's the thing" |
  | Closing | Land the principle | "Fast validation beats slow analysis." |

The CTA Approach

Nick's CTAs are not mysterious.

They're predictable.

And that's a compliment.

He often uses a "PS." block that feels like an extra thought, not a pop-up ad.

The psychology is simple:

• The main post builds trust.
• The PS. gives the reader a clean next step.
• The raw link removes friction.

If you're allergic to selling, this is a good model.

Because it's not pushy.

It's organized.

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What Nick does better than the other two (and what he can steal from them)

This isn't "Nick is best".

It's more like: Nick is the clearest example of a repeatable content system.

But Othmane and Felix each have an edge worth copying.

Othmane's edge: sharp constraints

Othmane Khadri has 12,287 followers and a 98.00 Hero Score.

That combo usually means one thing:

The audience is small, but intensely aligned.

He doesn't need broad appeal.

He needs the right people to nod.

If Nick is "content design", Othmane is "systems design".

Takeaway you can steal: tighter topics, stronger filters.

Felix's edge: calm authority

Felix Haas sits at 77,232 followers with a 97.00 Hero Score.

His positioning (design leader + angel investor) naturally attracts founders, builders, and product-minded people.

And the best part is what he doesn't do:

• He doesn't over-explain.
• He doesn't chase every trend.
• He doesn't sound like he's trying to prove something.

That restraint is a flex.

Takeaway you can steal: say less, mean more.

Nick's edge: readability that sells

Nick is the clearest "teaching + conversion" blend.

He designs posts for people who want to get better at content.

And he packages each post like a mini-product: hook, value, takeaway, PS.

That's why he can post often without exhausting people.

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Timing and consistency (the unsexy multiplier)

The best posting times noted were late morning (09:00-12:00) and early afternoon (13:00-15:00).

Will timing make a bad post good?

No.

But timing can make a good post get the first wave of traction it needs.

And when you post almost 5 times a week, those small edges stack.

One more thing: Nick's cadence suggests he probably batches ideas, then writes in a consistent format.

That's not "creative magic".

That's operational discipline.

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3 Actionable Strategies You Can Use Today

1. Write in scan-friendly beats - One sentence per line for the first 10 lines so people actually reach your point.

2. Teach with contrast - Show the "bad version" and the "better version" so readers feel progress instantly.

3. Add a predictable closing ritual - Use a consistent final section (like "PS.") so your audience learns where the next step lives.

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Key Takeaways

1. Nick's advantage is design, not volume - The 4.9 posts/week works because the structure is tight.
2. Othmane proves alignment beats size - A smaller audience with a 98.00 Hero Score can be a laser.
3. Felix shows restraint is a strategy - Calm, credible posting can perform at scale.
4. Consistency is a product decision - Make your format repeatable and your ideas get louder over time.

If you try one thing, try this: rewrite your next post to be 30% shorter and twice as scannable. Then watch what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.