Nick Broekema's Content Design Playbook for Growth

Nick Broekema's Content Design That Hooks the Right People

I was scrolling LinkedIn the other day and had one of those "wait, what?" moments.

Nick Broekema is sitting at 84,815 followers, posting around 7.3 times per week, and still holding a perfect 100.00 Hero Score. That combo is not normal. Plenty of people post daily. Plenty of people have big audiences. But it rarely stays this consistently "alive" at that size.

So I went down the rabbit hole. I wanted to understand what makes his stuff work, and why it feels like you're learning something even when he's clearly selling something. And once you compare him next to Eduardo Ordax and Nikolai Golos, the differences get even sharper.

Here's what stood out:

• Nick treats every post like a tiny product: crisp packaging, clear promise, quick payoff.
• He wins on structure and scannability, not on trendy topics.
• His "sales" posts don't feel salesy because the value shows up first (and fast).

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Nick Broekema's Performance Metrics

Here's what's interesting: Nick's numbers scream "high output," but the real tell is the Hero Score of 100.00 with an audience that's already big. That usually means his content isn't just being seen - it's being reacted to at a rate that keeps the flywheel spinning.

Key Performance Indicators

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The 3-Creator Snapshot (Nick vs. Eduardo vs. Nikolai)

Before we get tactical, I like doing a quick side-by-side. It stops you from copying the wrong thing.

Because yes, all three are strong creators. But they win in different ways.

Comparison Table 1 - Audience and Activity

What surprised me: Eduardo has the biggest audience by far, but Nick is the one whose whole profile screams "I can reliably turn attention into customers." And Nikolai sits in that sweet spot where the audience is smaller, but the signal (99 Hero Score) suggests real resonance.

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What Makes Nick Broekema's Content Work

Nick's headline is basically a promise: "Content Design that attracts your ideal audience." The cool part is he actually writes like someone who believes content is design. Not vibes.

1. He Designs for skimmers (and respects their time)

So here's what he does: he writes like he's assuming you're busy. Short lines. Clear beats. Lots of white space. And the punchlines land as standalone lines.

If you only read the first 15 seconds, you still get something useful. That is a massive advantage on LinkedIn.

Key Insight: Write for the person who scrolls fast, not the person who wants a novel.

This works because LinkedIn is basically a competition for "continued attention." If your post looks heavy, you lose before your idea even has a chance.

Strategy Breakdown:

2. He sells without making you feel sold to

But wait, there's more. Nick is persuasive, but it doesn't feel like the usual "comment BUY and I'll DM you." It's more like: story, lesson, framework, then a calm offer.

And he often softens the pitch with little parenthetical honesty (the "(phew)" energy). That tiny thing matters. It signals: "I'm a real person, not a funnel robot."

Comparison with Industry Standards:

The reason this hits is simple: people don't mind being sold to. They mind being treated like an idiot.

3. He uses contrast like a cheat code

Want to know what surprised me? How often his writing is powered by micro-contrasts.

Same idea, two frames. Same lesson, two outcomes. "Not starting earlier = worst decision" paired with "Starting at all = best decision." Stuff like that.

It makes the post feel like a mental snap. You read it and go, "Yep. That's it." And that feeling is what drives comments and shares.

4. He posts like a pro athlete trains (boring consistency)

Nick's cadence - 7.3 posts per week - isn't just "posting a lot." It's sustained repetition. That's the hard part.

And if you look at the suggested best posting windows (early morning around 08:00, and late morning to early afternoon 11:00-13:00), it lines up with a creator who understands attention habits. People check LinkedIn before work, then again around lunch. He shows up when you're already there.

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Where Eduardo and Nikolai differ (and why it matters)

Nick is a content systems guy. Eduardo and Nikolai win with different strengths, and comparing them helps you steal the right moves.

Comparison Table 2 - Positioning and "Why follow" clarity

My take: Eduardo's title alone lends instant credibility. Nikolai's gives "I'm in the arena." Nick's gives "I will help you get customers." Different promises, different content expectations.

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Their Content Formula

Nick's content is structured. And not in a rigid, boring way. More like: the reader always knows where they're going.

Content Structure Breakdown

The Hook Pattern

Nick often starts with something that feels like a text from a friend, or a quick confession, or a contrast that forces your brain to choose.

Template:

"I thought X was the answer.
Turns out it's Y.
Here's the switch that changed everything:"

A couple example openings in his style (not quotes, just the vibe):

• "I was posting like a maniac.
  But I wasn't attracting the right people."
• "Same message.
  Different taste."

Why this works: the hook isn't trying to be clever. It's trying to be clear. And clarity is rare.

The Body Structure

He moves fast. Little story. Then the "you" lesson. Then a list you can copy.

Body Structure Analysis:

• A
• B
• C" |

Now, here's where it gets interesting: that structure is basically a conversion page, but written like a casual post.

The CTA Approach

Nick's CTAs tend to be:

• Direct (you know what he wants)
• Timed (price goes up, bundle disappears)
• Value stacked (frameworks, templates, playbooks)

Psychology-wise, it's smart because it matches how people decide on LinkedIn. They don't click because you begged. They click because you made the decision feel obvious.

And when he uses "PS.", it feels like a friendly add-on, not the main event.

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Comparison Table 3 - What each creator "optimizes" for

This is my favorite way to look at creators: what are they optimizing for with every post?

If you're trying to learn from them, copy the principle, not the personality.

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What I'd Copy From Nick (If I Started Tomorrow)

If you want to borrow Nick's approach without becoming a clone, I'd focus on three things.

1. Write like a designer

Design is constraints. Nick's posts feel constrained in a good way: one idea, one angle, one clear takeaway.

A simple rule you can steal: if your post has more than one main point, split it into two posts.

2. Make the reader feel smart quickly

Nick gets to usefulness fast.

Try this: in the first 5 lines, give either:

• a clear reframe, or
• a tiny checklist, or
• a blunt truth you learned the hard way

3. Use a "PS" offer that matches the post

This is where people mess up. They write about, say, writing hooks... then pitch something unrelated.

Nick's offers usually feel like the next step of the lesson. That's why they convert.

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3 Actionable Strategies You Can Use Today

1. Build posts around micro-contrasts - Take one idea and show the before vs. after so the lesson lands in one scroll.

2. Cut your paragraphs in half - If it feels too short, it's probably perfect for LinkedIn skimmers.

3. Add one clean CTA per post - A simple "If you want my templates, here's the link" beats vague engagement bait.

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Key Takeaways

1. Nick's edge is content design - scannability, pacing, and a clear promise beat cleverness.
2. Posting often works when the structure is reliable - 7.3 posts/week only helps if each post is easy to consume.
3. Eduardo and Nikolai win differently - authority and builder credibility are different games than conversion content.
4. The best creators feel human - little asides, honest framing, and clear lessons make people stick around.

So here's the bottom line: if you want LinkedIn to actually do something for your business, study Nick for structure, Eduardo for authority, and Nikolai for clarity-in-public. Then try a version that fits you. What do you think?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.