Michel Lieben's GTM Systems Playbook That Scales

Michel Lieben's GTM Systems Playbook That Scales

I was scrolling LinkedIn looking for smart GTM takes and I kept seeing the same name pop up: Michel Lieben 🧠. What grabbed me wasn't just the follower count (a very real 63,093), it was the combo of volume and performance: 6.2 posts per week and a 112.00 Hero Score. That score is basically a big neon sign that says: "this creator reliably gets attention relative to audience size."

So I did what any curious person would do. I stopped doom-scrolling and started pattern-spotting. And after comparing Michel side-by-side with Felix Haas (design and investing, 80,968 followers, 108.00 Hero Score) and Neil Hoyne (Google, 202,579 followers, 108.00 Hero Score), a few things jumped out. Not vague "be authentic" stuff. Real structure. Real mechanics. Reusable templates.

Here's what stood out:

• Michel writes like a builder: systems, steps, tools, outcomes. It's actionable and skimmable.
• He wins on consistency and clarity: high cadence + predictable structure + results framing.
• Compared to Felix and Neil, Michel is the most "operator-mode": more workflows, more numbers, more direct CTAs.

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Michel Lieben 🧠's Performance Metrics

Here's what's interesting: Michel isn't the biggest audience in this set (Neil is in a different galaxy by followers), but Michel posts the most and still keeps engagement strong enough to earn the highest Hero Score. That usually means the content is doing two jobs at once: it teaches and it sells without feeling spammy. Hard combo.

Key Performance Indicators

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What Makes Michel Lieben 🧠's Content Work

Before the tactics, one quick comparison that helped me see the playing field.

Creator Snapshot (Side-by-side)

Now, the fun part: the mechanics behind Michel's posts.

1. Systems-first teaching (not opinions-first)

The first thing I noticed is that Michel rarely shows up with "here's my hot take" and walks away.

He shows up with a machine.

You can almost feel the blueprint mindset: old way vs new way, channels that sync, workflows that route, steps that compound. Even when the topic is broad (AI changing SDR work), he pulls it back to a practical fork in the road: what do you do next?

Key Insight: Write your post like you're handing your teammate the playbook - not like you're trying to sound smart.

This works because readers are busy. A clean system reduces thinking time. And the payoff is obvious: "If I follow this, I might get meetings." Pretty compelling.

Strategy Breakdown:

2. High cadence with stable formatting (a distribution advantage)

Posting 6.2 times per week is a lot. But the sneaky advantage isn't just frequency. It's that the posts feel like they come from the same factory.

Same pacing.

Same visual spacing.

Same "here's the system" vibe.

That consistency does two things: (1) your brain recognizes the pattern and keeps reading, and (2) the creator can ship faster because they're not reinventing the format every time.

And get this: the best posting window listed is 10:45-11:15 (late morning). That fits the vibe perfectly. It's the time when people want something useful while they're "working" but not deep in meetings yet.

Comparison with Industry Standards:

3. Promotion that feels like help (soft-sell, not no-sell)

A lot of creators either (a) never sell and leave money on the table, or (b) sell so hard it feels like a pop-up ad.

Michel threads the needle.

He earns attention with the system, then offers the next step like it's a natural extension: "If you want this built for you, DM me :)" That little smiley matters. It lowers the pressure.

Also, the persuasion is mostly data-driven. Not hype. More like: "Here is what we did. Here is what happened. If you want the same engine, we can help." Clean.

4. Clear audience targeting (GTM people feel seen)

Michel's language is a filter.

He talks in acronyms and motions: GTM, SDR, ICP, pipeline, ARR, multi-channel, ABM. That automatically attracts B2B operators and quietly repels everyone else.

Felix and Neil do this too, but differently:

• Felix filters by taste: product, design, decision-making.
• Neil filters by strategic clarity: principles, leadership, prioritization.
• Michel filters by execution: tools, workflows, "do this next."

Style Comparison (Why Michel feels so actionable)

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Their Content Formula

If you want to write like Michel without copying him, focus on the skeleton.

Content Structure Breakdown

The Hook Pattern

He tends to open with one of three hook styles:

1. A result tied to a mechanism
2. A "most people do X" contrast
3. A prediction about what's changing

Template:

"Most companies run [channel A] OR [channel B]. We synced [A + B + C] and never went back."

A couple more you can borrow (and make your own):

"This [workflow] booked us [result] in [timeframe]. Here's the exact system:"

"AI changed the [role] in [year]. The old way is dying. Here's what replaces it:"

Why this hook works: it's specific, it creates curiosity, and it promises structure. You're not teasing. You're offering.

The Body Structure

Michel's body reads like a mini operating manual. Lots of blank lines, lots of "thought units," and very little fluff.

Body Structure Analysis:

One small thing I love: parenthetical proof.

It reads like a friend leaning in: ("this added $X") or ("you get the gist"). It breaks the corporate tone.

The CTA Approach

Michel's CTAs usually do two jobs:

1. Get comments (algorithm fuel)
2. Open the door for DMs (business fuel)

Psychologically, the order matters. A question feels low-commitment. A DM invite feels higher. So he often earns the comment first.

Typical pattern:

• Engagement question: "Which channels are working best for you?"
• Soft offer: "If you want this built for you, send a DM :)"
• P.S: one extra nudge that feels casual

And compared to Neil, this is where Michel is more "operator." Neil can afford to be less direct because his authority already does a lot of selling.

Posting and Positioning Comparison

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3 Actionable Strategies You Can Use Today

1. Write one repeatable "system" post per week - Pick a workflow you actually use, then format it as steps + tools + results.

2. Use contrast to create instant clarity - Start with "Most teams do X. Here's the better way:" and then back it up with a process.

3. Add a soft CTA that matches your vibe - Ask a real question first, then offer help in one sentence. Keep it human.

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Key Takeaways

1. Michel wins with systems, not vibes - The content feels implementable, and that's why people save, share, and DM.
2. Consistency is a growth hack when it's format consistency - A stable template makes high cadence realistic.
3. Hero Score favors creators who earn attention per follower - Michel's 112.00 is the tell: strong resonance, not just reach.
4. Felix and Neil validate the same rule in different ways - taste (Felix) and authority (Neil) work, but Michel's execution-first playbooks convert.

If you take one thing from Michel, make it this: ship fewer "thoughts" and more "recipes." Then watch what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.