Maja Voje's GTM Playbook for Repeatable Growth

Maja Voje's GTM Content That Feels Like a Shortcut

I went down a small LinkedIn rabbit hole the other day and found something I wasn't expecting: three creators with the exact same Hero Score (57.00), but totally different audience sizes and vibes.

Maja Voje sits at 74,739 followers and posts about 5 times per week. Grace Andrews is way bigger at 147,892 followers. And Gijs Seubers is much smaller at 7,489 followers. Same score. Different worlds. That contrast made me curious.

So I wanted to understand what makes Maja's content work (and why it holds up even when you put it next to very different creators). After reading through her style patterns and comparing profiles side-by-side, a few things clicked fast.

Here's what stood out:

• Maja sells clarity, not charisma - she wins with frames, tests, and GTM truth-telling
• She writes like a practitioner who has to be right on Monday morning, not a theorist who can be vague
• Her pacing is built for scanning: one-line punchlines, clean steps, and CTAs that feel earned

---

Creator Snapshot (Side-by-Side)

---

Maja Voje's Performance Metrics

What's interesting is that Maja's numbers paint a specific picture: she's not playing a "go viral once" game. She's playing a consistent, compounding trust game. 74,739 followers is big, but not celebrity-big. Yet a 57.00 Hero Score at that size usually means the content isn't just being seen, it's being used. And posting 5.0 times per week tells you she treats LinkedIn like a channel, not a mood.

Key Performance Indicators

---

What Makes Maja Voje's Content Work

When you zoom in, Maja's edge isn't mystery.

It's structure.

And honestly, that's refreshing.

1. She reframes GTM with blunt, testable truths

The first thing I noticed is how often she takes a common startup belief and flips it into something measurable.

Most creators try to be inspiring.

Maja tries to be accurate.

She uses contrast like a crowbar: "Most teams think X. They're wrong because Y." Then she anchors it in a signal (payment, commitment, pipeline, willingness-to-pay tests). It's not motivational. It's operational.

Key Insight: Write one sentence that turns a fuzzy goal into a signal: "Interest is cheap. Commitment is expensive. Payment is the signal."

This works because it forces the reader to stop hiding behind vibes. If you're a founder or GTM lead, you don't need another pep talk. You need a way to decide.

Strategy Breakdown:

2. She ships mini playbooks, not long essays

Maja's writing style is airy and fast. One sentence per line. Lots of whitespace. Frameworks show up constantly: steps, plays, checklists, templates.

And the vibe is: "You can run this next week."

That's a big deal, because LinkedIn rewards skim-friendly content, but it punishes fluff. Maja threads the needle by making each line earn its place.

Comparison with Industry Standards:

Now, here's where it gets interesting.

This framework style also travels well across audiences. A founder, a PMM, and a sales leader can all steal the same play. Different context, same tool.

3. She writes like a peer, then earns the right to be directive

A lot of creators on LinkedIn either:

• talk down to you ("Here's what you don't understand")
• or talk around you ("Thoughts?")

Maja does something smarter. She positions you as a capable operator, then gives you direct instructions.

Start with your network.

Go where your customers already are.

Offer to solve one specific problem.

It doesn't feel bossy because the content gives you enough logic to trust the instruction.

4. She uses CTAs that match the value of the post

Some CTAs feel random: "Agree?" or "Follow for more." Maja's CTAs typically make sense in the flow:

• grab a doc
• read the newsletter
• try a tool
• answer a specific question

The key is that the CTA isn't the point.

The point is the playbook.

The CTA is just the next step for people who want the deeper version.

---

Their Content Formula

If you want to copy something from Maja, copy the shape.

Not the topic.

Because the shape is doing a lot of work.

Content Structure Breakdown

The Hook Pattern

She often opens with a problem founders recognize, then twists it.

Template:

"Most teams think [common belief]. They're wrong because [signal-based truth]."

Or:

"The most expensive mistake [role] makes?"

Why it works: you're not being asked to "learn" something. You're being asked to check if you're making a costly mistake. That's a strong mental pull.

Two hook examples in her style (not quotes from a specific post, just faithful patterns):

• "PMF isn't 'they say they'd use it.' PMF is 'they swipe a credit card.'"
• "Finding your first 10 customers is nothing like finding your next 100."

The Body Structure

Maja's body copy moves in clear blocks. It reads like someone thinking out loud, but it lands like a checklist.

Body Structure Analysis:

The CTA Approach

Maja's best CTAs do one of two things:

1. They deepen the same topic (newsletter issue, templates, board, walkthrough)
2. They ask a question that reveals the reader's situation (so the comments become market research)

Psychologically, this is smart. If the CTA is aligned with the post, clicking feels like continuing a conversation, not being sold to.

And a small but important detail: Maja typically places CTAs after whitespace. That pause matters. It gives the brain a finish line.

---

Maja vs. Grace vs. Gijs: Same Score, Different Engines

I kept thinking about that shared 57.00 Hero Score. Same engagement efficiency, different scale.

So what's driving it?

Here's my take:

• Maja wins through tactical certainty and repeatability (GTM frameworks)
• Grace likely wins through narrative honesty and identity (building in public, creator culture)
• Gijs likely wins through tight niche resonance (smaller audience, but very aligned)

Audience and Positioning Comparison

What each creator can steal from the others (honestly, all three can improve)

One more thing: Maja's posting cadence (5.0/week) is a quiet advantage in itself. Even if each post isn't a home run, the weekly reps compound. Grace likely benefits from scale and story pull. Gijs benefits from tight alignment.

Same score doesn't mean same strategy.

It means each found a way to create comments, saves, and conversation for the audience they have.

---

3 Actionable Strategies You Can Use Today

1. Write in signals, not slogans - Replace "people love it" with "they paid, they booked a pilot, they renewed" because signals force real decisions.

2. Turn one opinion into a 5-step play - If you believe something, package it into steps so a reader can apply it in 20 minutes.

3. End with a CTA that matches the post - Offer the next layer (doc, template, newsletter) or ask a question that reveals the reader's stage.

---

Key Takeaways

1. Maja Voje wins with structure - hooks, frameworks, and punchy signal-based principles people can repeat internally.
2. Hero Score parity can hide totally different growth paths - Grace scales via identity and story, Gijs via niche alignment, Maja via repeatable tactics.
3. Whitespace is a strategy - short lines and clear blocks make hard GTM ideas feel easy to consume.
4. The best LinkedIn posts feel like tools - not inspiration, not theory, but something you can run.

If you try one thing from Maja's playbook, make it this: write the post your reader can use in a meeting tomorrow. Then ask them what broke when they tried it. That's where the real growth starts. What do you think?

---

Meet the Creators

---

This analysis was generated by ViralBrain's AI content intelligence platform.