Kasey Brown recently shared something that caught my attention: "I gave a talk yesterday. Tickets were $1,300. Room full of 6 and 7-figure founders (you had to apply to be in the room). No slides. No fluff. Just the system."

That combination of constraints (high ticket, curated room, and a strict "no fluff" promise) is exactly why the post traveled. It signals credibility, but more importantly, it hints at something founders crave: a repeatable process they can run without guesswork.

In her post, Kasey also said she "gave the entire playbook on how to build on LinkedIn" and even offered a worksheet: "Comment "MIAT" and I'll send it over." That is a classic LinkedIn move: deliver real value publicly, then provide a deeper resource for the people who want to implement.

Below is my expanded take on what Kasey is pointing at: a simple, system-driven way to build on LinkedIn that works whether you are a first-time creator or a 7-figure founder with a busy calendar.

The real lesson: systems beat vibes

Kasey framed the talk as "no slides" and "just the system." I read that as a reminder that LinkedIn growth is rarely about one clever post. It is about building a machine that reliably turns:

A clear point of view into content
Content into conversations
Conversations into opportunities

When people say LinkedIn is "random," what they often mean is that their process is random. A system makes results less dependent on motivation, inspiration, or luck.

Key insight: Consistency is not a personality trait. It is a workflow.

Step 1: Start with positioning you can repeat in one sentence

If your profile and posts do not have a coherent theme, the algorithm (and your audience) cannot categorize you. Kasey is a great example of tight positioning: she helps leaders tell their story, build brand, and leave legacy. That statement becomes a filter for what to write and what to ignore.

A quick positioning template you can steal:

I help [specific person]
get [specific outcome]
by [your unique method]

Examples:

I help B2B founders turn customer calls into a weekly content pipeline.
I help finance leaders translate complex ideas into stories people remember.

If you cannot say it simply, your content will drift.

Step 2: Build a content engine around 3-5 pillars

A "playbook" for LinkedIn usually starts with pillars. Think of pillars as lanes you run in repeatedly so your audience learns what to expect.

Pick 3-5, such as:

Proof: case studies, results, before-and-after
Process: frameworks, checklists, lessons learned
Point of view: hot takes with reasoning, not noise
People: leadership lessons, behind-the-scenes, values
Prompts: questions, contrarian prompts, community discussions

The mistake is choosing pillars that are too broad ("marketing") or too performative ("motivation"). The best pillars are tied to what you sell and what you want to be known for.

A practical weekly structure

If you want a system that does not rely on constant brainstorming, try:

2 posts per week = Proof + Process
1 post per week = Point of view
1 post per week = People or community prompt

That is enough to build momentum without turning LinkedIn into a full-time job.

Step 3: Write for clarity, not cleverness

Kasey’s post is short, concrete, and visual. You can picture the room. You can feel the exclusivity. You immediately understand the promise: system over fluff.

That is your reminder to optimize for:

Specifics (numbers, constraints, stakes)
Clean language (short sentences, one idea at a time)
A single reader (write to one person you can imagine)

A useful checklist before you hit publish:

What is the one sentence you want someone to repeat?
Can a stranger understand the post in 10 seconds?
Did you include at least one concrete detail?

Key insight: Specificity is a credibility shortcut.

Step 4: Turn one idea into multiple posts (without sounding repetitive)

The biggest hidden advantage of a system is reuse. If you gave a talk like Kasey did, you can turn it into:

A recap post (what surprised you)
A framework post (the system in steps)
A myth-busting post ("no slides" philosophy)
A story post (a moment from the room)
A resource post (worksheet, replay, template)

This is not recycling for laziness. It is packaging the same insight for different learning styles.

The simplest repurposing workflow

Capture: write 10 bullet points immediately after the event
Sort: map bullets to your 3-5 pillars
Ship: draft 4-6 posts from the best bullets over 2-3 weeks

Step 5: Create a lead magnet that matches the moment

Kasey offered a worksheet and asked people to comment "MIAT." Whether you love or hate comment gates, the underlying strategy is strong: the lead magnet directly matches the content.

If your post is about "the system," a worksheet is perfect. It helps people implement, and it filters for intent.

To make your lead magnet work harder:

Keep it narrow: one job, one outcome
Make it fast: 10-20 minutes to complete
Make it actionable: prompts, templates, examples
Make the next step obvious: what to do after they finish

And if you want to keep it audience-friendly, consider offering two options:

"Comment "MIAT" and I’ll send it"
"Or DM me "MIAT" if you prefer"

That small detail can increase conversions from people who do not want to comment publicly.

Step 6: Treat comments like the real distribution channel

The post itself is only half of LinkedIn. The other half is what happens after you publish.

A simple engagement system:

For the first 30-60 minutes, respond to every relevant comment with substance.
Ask one follow-up question to keep the thread alive.
Leave 5-10 thoughtful comments on other creators’ posts each day (same niche).

This is how you turn content into relationships. And relationships are how you turn LinkedIn into revenue without feeling salesy.

A mini worksheet you can use today (inspired by Kasey’s approach)

If Kasey’s promise is "just the system," here is a compact version you can fill in:

1) Your one-line positioning

I help:
Achieve:
By:

2) Your 3-5 pillars

Pillar 1:
Pillar 2:
Pillar 3:
(Optional) Pillar 4:
(Optional) Pillar 5:

3) Your next 7 posts (titles only)

Proof:
Proof:
Process:
Process:
POV:
People:
Prompt:

4) Your lead magnet match

Topic:
Format (worksheet, checklist, template):
CTA line you will use:

If you do only this, you will stop staring at a blank page and start building a repeatable publishing habit.

Closing thought

Kasey’s post works because it is not pretending LinkedIn growth is magic. It is selling the idea that there is a playbook, and that serious people use it.

If you want better results, do what her post implies: stop chasing viral moments and start installing a system you can run every week.

This blog post expands on a viral LinkedIn post by Kasey Brown, when one of us dies, millions of stories die too • I help leaders tell their story, build brand, and leave legacy • Forbes 30 U 30 • ex - Stripe, Accenture Strategy, Goldman Sachs. View the original LinkedIn post →