Jess Ramos ⚡️ recently shared something that caught my attention: "I build a multi-6-figure brand in <2 years on LinkedIn. And replaced my entire corporate income in 1 year. I don’t have time to waste when it comes to productivity. So I obsess over the BEST." That combination of outcomes and mindset is hard to ignore.

Jess is not saying productivity is about doing more for the sake of doing more. She is saying that when your time is limited and your goals are big, your leverage has to come from choosing better inputs: better tools, better information, better workflows, and better environment.

In her post, she lists the categories she obsesses over:

the best data tools
the best AI tools
the best newsletters
the best books
the best movies
the best desk essentials

I want to expand on what that really means in practice, because "the best" is not a shopping list. It is a decision framework. And in the age of technology and AI, as Jess reminds us, "you have so much power and information at your fingertips. Use it wisely!"

The real idea behind "the best"

Jess Ramos ⚡️ is pointing to a simple truth: a creator or solopreneur does not scale by willpower alone. You scale by building a system that repeatedly produces quality output with less friction.

When you say "I obsess over the best," you are really committing to three things:

Reducing decision fatigue: fewer tools, fewer tabs, fewer half-used subscriptions.
Increasing throughput: faster research, faster drafts, faster edits, faster publishing.
Protecting attention: fewer distractions and clearer signals about what matters.

The trap is thinking "best" means "most popular" or "most expensive." In reality, the best tool is the one that reliably turns your intent into output.

The best stack is the one you actually use every day.

Start with outcomes, not tools

Before picking any data tool or AI tool, define the outcomes you care about. For a LinkedIn creator building a brand, those outcomes often look like:

Create content faster without losing your voice
Understand what topics resonate with your audience
Capture ideas and turn them into posts consistently
Repurpose content across formats
Maintain energy and focus across the week

Write your outcomes down, then build your "best-of-the-best" list to serve those outcomes. Otherwise, you will collect tools like trophies and still feel behind.

A practical way to build your productivity stack

Here is a simple approach I have found effective, and it fits Jess Ramos ⚡️'s obsession with not wasting time.

Step 1: Choose one primary tool per job

One writing home. One note home. One calendar. One task manager. One AI assistant. One analytics dashboard. When you have two or three options for the same job, you leak time every day.

Step 2: Set a two-week trial rule

If you cannot clearly say what improved after two weeks, remove the tool. "Best" is proven, not promised.

Step 3: Measure friction, not features

Ask:

How many clicks does the common action take?
How often does it break my flow?
Does it reduce mental load or add to it?

The categories Jess mentioned, expanded

Jess Ramos ⚡️ grouped her obsession into six areas. Here is how I would think about each one if your goal is to focus, grow, and scale.

Data tools: turn content into feedback loops

Data tools matter because they convert your content from "art" into "iterations." You do not need vanity metrics, you need decisions.

Look for tools or workflows that help you answer:

Which topics drive comments, not just likes?
What hooks earn the first 2 seconds of attention?
What posting cadence is sustainable for me?
Which posts lead to profile visits, follows, or inbound leads?

A useful data tool is any system that gives you a weekly review in under 15 minutes. If your analytics routine takes an hour, you will skip it.

The goal is not dashboards. The goal is behavior change.

AI tools: reduce blank-page time, keep your voice

When Jess says she obsesses over the best AI tools, I hear a creator who wants leverage without becoming generic. The value of AI for content creators is not magic, it is speed and clarity.

Use AI for:

First drafts and outlines
Variations of hooks and titles
Summaries of long articles or reports
Turning bullet points into clean paragraphs
Repurposing a post into an email or script

Do not use AI to:

Replace your point of view
Copy trends without understanding
Publish without editing

A simple rule: AI can accelerate your thinking, but it cannot supply your lived experience. Your edge is your taste and your story.

Newsletters: build a personal research feed

Jess also calls out newsletters, which is underrated. If you are building a brand, you are also building an input pipeline.

The best newsletters do one of these:

Curate the week so you do not chase every update
Teach a durable skill (writing, positioning, storytelling)
Provide examples you can model

Set boundaries so your input does not swallow your output:

Read newsletters in a fixed window (for example, 20 minutes)
Capture only 1 to 3 ideas per session
Turn one saved idea into a post within 48 hours

Books: deepen frameworks you can reuse

Books are slow leverage. They give you mental models you can use for years. If you want to scale like Jess Ramos ⚡️, prioritize books that improve:

Clear thinking (so your content is crisp)
Communication (so your ideas land)
Strategy (so you create with intent)

One practical tip: keep a one-page "idea bank" per book. Pull 3 takeaways, 3 quotes, and 3 prompts you can write about. That turns reading into a content asset.

Movies: train storytelling and taste

Jess includes movies, and I love that. Storytelling is a creator skill, not a nice-to-have. Movies can sharpen:

Pacing (what to reveal and when)
Emotional contrast (tension and release)
Character (your perspective and values)

If you want this to be productive, watch with a lens. After a great film, write down:

The opening hook and why it worked
The turning point
The one scene you will remember in a year

Then translate that into business storytelling: hook, tension, insight, resolution.

Desk essentials: protect focus with environment

Finally, desk essentials. This is not aesthetic. It is operational.

The best desk setup reduces context switching and preserves energy:

Comfortable chair and screen height to avoid fatigue
A simple audio setup for calls and recording
Lighting that keeps you alert
A frictionless way to capture ideas (notebook or quick notes)
Fewer visual distractions

If your desk makes it easy to sit down and start, you will create more than someone with better intentions.

Use power wisely: the point Jess is making

Jess Ramos ⚡️ is not celebrating hustle. She is celebrating intention. In a world where AI can generate infinite words and tools can multiply endlessly, the rare skill is choosing.

Productivity is not accumulating resources. It is curating constraints.

If you want to apply Jess's message this week, try this:

Audit your stack: list every tool you use for creating, planning, learning, and tracking.
Cut one: remove the most redundant tool or subscription.
Upgrade one: pick the single biggest bottleneck and solve it.
Lock a weekly review: 15 minutes to check what worked and what did not.

Do that consistently and you will feel what Jess is pointing at: focus compounds.

This blog post expands on a viral LinkedIn post by Jess Ramos ⚡️, Tech, Data Science, & AI Content Creator w/ 450K+ followers | Developer Advocate & Solopreneur | LinkedIn Learning Instructor | Big Data Energy⚡️ | helping you leverage tech & AI. View the original LinkedIn post →