Jack Gaisford-Miles's No-Guess Video Content Playbook

The Video Creator Who Makes Founders Hit "Post"

I stumbled onto Jack Gaisford-Miles after noticing something that felt a bit backwards.

He has 37,417 followers (strong, but not celebrity-level), yet his Hero Score is 54.00, which puts his engagement performance in the same top bracket as creators with wildly different audience sizes.

And then I saw he posts about 4.7 times per week.

Not once a week when inspiration strikes.

Not 2-3 times when he remembers.

Basically every workday.

So I got curious. What exactly is he doing that keeps the engine running without turning into generic creator mush?

I pulled Jack up next to two very different creators: Walid Boulanouar (AI agents, builder energy) and Steven Bartlett (massive reach, founder brand). And a few patterns jumped out fast.

Here's what stood out:

• Jack wins by being the "straight-talking video mate" for serious business owners - not a motivational poster.
• Walid wins by being specific and technical in a way that attracts the right nerdy buyers (said with love).
• Steven wins by being a media company in human form, where distribution is the superpower.

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What surprised me is the Hero Scores.

Steven has a huge audience, but his engagement performance is still right there.

Walid has half of Jack's follower count, but matches Jack's Hero Score.

Different games, similar "pull".

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Jack Gaisford-Miles's Performance Metrics

Here's what's interesting: Jack's numbers hint at a creator who is both consistent and "sticky". 37k followers is enough to get traction, but not enough to coast. That means the content has to earn attention repeatedly. And the 4.7 posts per week tells me he's built a repeatable system, not a lucky streak.

Key Performance Indicators

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What Makes Jack Gaisford-Miles's Content Work

Jack isn't trying to be everyone's teacher.

He's trying to be the person you trust when you're stuck, overthinking, and about to talk yourself out of video again.

And he does it with a few repeatable moves.

1. He sells certainty, not "tips"

The first thing I noticed is how often Jack writes like he's talking to one specific founder.

Not "marketers" as a blob.

Not "everyone building a personal brand".

But the person who has a business, has a decent offer, and is still guessing with content.

So he'll hit you with a bold line (sometimes contrarian), then calmly explain the why, then give you the next step.

It feels like someone taking the wheel for a second.

Key Insight: If your audience is overwhelmed, your content should feel like a decision.

This works because most business owners don't need more information.

They need fewer options.

And Jack's voice is basically: "Stop spiralling. Do this." (Friendly. But firm.)

Strategy Breakdown:

Now here's where it gets interesting when you compare.

Same underlying goal (trust), totally different packaging.

2. He makes video feel smaller than it is

Video is scary for a lot of people. Not because of the camera.

Because of what it represents.

Judgement, cringe, wasted effort, and the fear of doing it "wrong".

Jack's content constantly shrinks the problem into something you can actually do before lunch.

He uses short lines, clear pacing, and very human language. It reads like a voice note from a founder friend who has been there.

Comparison with Industry Standards:

But wait, there's more.

This "make it smaller" approach also helps him post more often.

If your content system requires a studio day, you're not doing 4.7 posts per week.

You're doing two heroic sprints and then disappearing.

3. He blends authority with real vulnerability (without making it weird)

A lot of creators either:

• pretend they're perfect, or
• confess everything like LinkedIn is therapy

Jack lands in a more useful middle.

He'll share what was hard (confidence, direction, mental load), then quickly connect it back to a business lesson.

So the vulnerability isn't the product.

It's proof that the advice was earned.

And if you're a founder reading it, you think: "Yep, that's my brain too." سپس you keep reading.

(And no, I'm not saying every post needs a tear-jerker. Jack doesn't do that either. It's more like: honest, then forward.)

Here's a comparison table that made me nod:

4. He treats the CTA like a service, not a trap

Jack's headline is basically a promise: "videos that get customers, without guessing or doing it alone".

That last part matters.

Because his CTA usually doesn't feel like "buy my thing".

It feels like: "If you're serious, come do it with us."

And he separates the CTA with a clear divider, so the value stays clean.

Also, he knows who he's talking to.

"Serious business owners" is a filter.

Not everyone.

And that makes the right people feel seen.

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Their Content Formula

Jack's posts feel simple, but they're engineered.

Not in a manipulative way.

In a "I've done this enough times to know what works" way.

Content Structure Breakdown

The Hook Pattern

Jack tends to open like a mate who is slightly annoyed on your behalf.

Not angry.

Just done with the nonsense.

Template:

"You're overcomplicating video."

Or:

"Most founders are guessing with content."

Or:

"If you want customers, your content needs a job."

Why it works and when to use it:

• Use it when your audience is stuck in "research mode".
• Keep it short so people feel the pull to read line two.
• Make the claim defensible in the body, not clickbait.

The Body Structure

Jack's body copy is basically spoken pacing.

He uses lots of whitespace and mini punchlines.

And he almost always builds toward a reframe: "do this instead".

Body Structure Analysis:

The CTA Approach

This is where Jack is quietly very good.

He doesn't throw 12 links at you.

He doesn't pretend the offer isn't an offer.

He just does a clean handoff:

• who he is
• who he helps
• what to do next

And because his content already did the persuasion, the CTA can be calm.

If you want to borrow this, here's the psychology:

• Make the post valuable enough that the CTA feels fair.
• Make the offer feel like the next step, not a separate universe.
• Keep it specific. "Join" beats "check out my services".

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3 Actionable Strategies You Can Use Today

1. Write one-post decisions - Replace "here are 10 ideas" with one clear recommendation your reader can act on today.

2. Post like you're talking to one person - Pick a single reader (founder, consultant, operator) and write to them, not to "LinkedIn".

3. Use the divider CTA - Put "---" before your CTA so the value stays clean and the next step is obvious.

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Key Takeaways

1. Jack's edge is certainty - he reduces guessing, which is what founders pay for.
2. Frequency comes from simplicity - short lines, one idea, repeatable structure.
3. Walid proves niche can outperform size - technical clarity attracts the right crowd fast.
4. Steven proves distribution is a skill - huge reach, but still strong engagement performance.

If you try one thing from this, try writing tomorrow's post like you're sending it to one founder friend who needs the shove.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.