Haris Odobasic's Calm RevOps Content Playbook

Haris Odobasic's Calm RevOps Content Playbook

I stumbled on Haris Odobasic because of a small detail that felt almost too honest for LinkedIn: his headline literally says he is on a break till January and to email him. And yet he is sitting at 12,253 followers with a 44.00 Hero Score. That combo made me stop. Quiet vibe, real operator voice, and still top-tier engagement relative to audience size. Pretty impressive, right?

So I wanted to understand what makes his content stick, especially next to creators who play a very different game: Codie A. Sanchez (huge audience, mainstream business investing) and Andrew Petcash (sports and entrepreneurship, strong builder energy). After reading through the patterns in Haris's writing style, a few things jumped out that you can actually copy without becoming a different person online.

Here's what stood out:

• Haris wins with clarity + frameworks, not hype
• His posts feel like a peer sharing field notes, not a teacher selling a course
• He gets a lot of mileage from simple structure: a blunt hook, tight lists, and a soft question

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Haris Odobasic's Performance Metrics

Here's what's interesting: Haris and Codie both show a 44.00 Hero Score, even though Codie has 538,582 followers and Haris has 12,253. That tells me Haris is doing something very right in the "efficiency" of his content. He's not relying on reach alone. He's earning attention with usefulness.

Key Performance Indicators

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What Makes Haris Odobasic's Content Work

Before the tactics, one quick observation.

Haris writes like someone who has actually been in the meetings.

Not "thought leadership" meetings. The messy meetings where RevOps, Sales, Marketing, and Finance all want different things and you still need to ship. That lived-in feel is the whole advantage.

1. He leads with a blunt thesis (then earns it with examples)

The first thing I noticed is how fast he gets to the point. No scene-setting. No "Happy Monday". Just a statement or question that forces your brain to pick a side.

He often opens with things like:

• "We need to make companies simpler."
• "What is Revenue Operations?"
• "When does stickiness become vendor lock-in?"

Then he immediately backs it up with concrete examples, usually in a tight list. It reads like field notes from a consultant who is trying to be helpful, not impressive.

Key Insight: Start with one sharp sentence that could be a meeting slide title, then prove it with 5 real examples.

This works because LinkedIn is skim-first. If your first two lines are fuzzy, people bounce. Haris's hooks are basically pre-answers to "Why should I care?".

Strategy Breakdown:

2. He uses "simple frameworks" instead of hot takes

A lot of creators try to win attention with the most extreme take in the room. Haris does the opposite. He builds small frameworks that reduce confusion.

You see it in the contrasts he likes:

• attraction vs stickiness vs vendor lock-in
• busy vs effective
• complexity vs simplicity

And he keeps the language grounded in what operators already talk about: RevOps, GTM, CRM, EBITDA, silos, stakeholders.

What surprised me is how often he admits the topic is not black and white. On LinkedIn, that can feel risky because certainty performs. But in B2B, nuance is a feature. The right readers notice.

Comparison with Industry Standards:

3. He makes readability do the heavy lifting

Haris's formatting is doing more work than people realize.

Lots of short paragraphs.

Blank lines everywhere.

And tight lists with no extra spacing between bullets.

That creates rhythm: statement, breathing space, list, reflection, question. It feels like a person talking, not a document.

Also, he is not over-edited. Little imperfections show up (typos, slightly off idioms, inconsistent capitalization). Normally that would be "bad writing". But on LinkedIn it often reads as speed and honesty, especially when the ideas are strong.

Now, here's where it gets interesting: Codie and Andrew also use skimmable formatting, but in a different way.

• Codie tends to be punchier and more marketing-polished.
• Andrew often builds in public with a founder cadence.
• Haris reads like a calm operator sending a helpful memo to peers.

4. He ends with soft CTAs that invite peers, not leads

Haris rarely closes with "book a call" energy. He does something smarter for long-term trust: he asks for the reader's view.

Common endings:

• "Do you agree?"
• "What would you add?"
• "And for you?"

Sometimes he uses a P.S. format that visually signals: main point is done, now I want your input.

This matters because it lowers the pressure to respond. You're not being sold. You're being asked to think.

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Their Content Formula

If you want the "recipe" behind Haris's posts, it looks like this:

1. blunt hook
2. context in 1-3 short paragraphs
3. list of examples or a numbered framework
4. synthesis ("the thing is..." / "the result is...")
5. simple takeaway
6. soft question, often with P.S.

Content Structure Breakdown

The Hook Pattern

He opens like someone starting a meeting, not a marketing campaign.

Template:

"[Bold claim about an operator problem]."

Or:

"[Question that names the concept everyone misuses]?"

Examples you can model (without copying his exact lines):

• "Most GTM teams don't have a data problem. They have a prioritization problem."
• "When does process become bureaucracy?"
• "We made RevOps too complicated."

Why this hook works: it is specific enough to feel real, but broad enough that lots of people can relate. And it sets up a list.

The Body Structure

He develops ideas in steps, like walking you through a whiteboard.

Body Structure Analysis:

A detail I love: he does not over-explain. He trusts the reader to connect the dots. That makes the reader feel smart, and people come back for that.

The CTA Approach

Haris's CTA is usually not a CTA. It's a conversation starter.

Psychology-wise, it works because:

• it gives readers a low-effort way to respond
• it signals humility ("I'm still thinking")
• it invites peer-level comments, which attracts peer-level readers

If you want to borrow it, keep it simple:

"What would you add?"

Or:

"I am between fences here. What's your view?"

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Side-by-side: Haris vs Codie vs Andrew

To see what makes Haris stand out, it helps to compare the three creators as "content products".

Table 1: Audience and performance snapshot

What I take from this:

• Haris is delivering top-tier engagement efficiency for his size.
• Codie is doing something harder: keeping strong engagement while operating at massive scale.
• Andrew is close behind on Hero Score with a mid-sized audience, which usually signals a loyal niche.

Table 2: Positioning and "why people follow"

And here's the part that surprised me: Haris does not need a massive "aspirational" hook (wealth, fame, sports). His hook is competence. If you have ever been in a messy GTM environment, you feel seen.

Table 3: Writing mechanics that drive engagement

None is "better" in a vacuum. But if you are building trust in a B2B service business, Haris's vibe is a cheat code.

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The hidden advantage: Haris sounds like a real operator

You know when someone posts a perfect carousel and you can tell five people reviewed it?

Haris is the opposite.

He writes like someone between client calls. And oddly, that can be a bigger trust signal than polish, because it matches the reader's world. Operators are busy. They want the point.

A few style traits that create that "real" feel:

• first-person lines ("I was reflecting...", "For me...")
• small humor and self-awareness (light smileys, quick asides)
• slight imperfections (not too many, but enough to feel human)
• short slogan lines as standalone paragraphs ("Keep It Simple")

If you are trying to copy this, do not fake typos. But do write like you talk. And stop over-editing every sentence until it sounds like legal.

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Timing and distribution: small details that add up

We do not have full topic-level data here, but we do have one useful tactical hint: the best posting times for this audience are late morning (around 11:00-11:30, Europe/Brussels) during workday planning hours.

That makes total sense.

If Haris's target readers are GTM and RevOps leaders, they are usually in meetings early morning, then doing planning and inbox clearing late morning. A clean framework post at that time is perfect.

Codie and Andrew likely have broader "anytime" audiences, but Haris benefits from catching a very specific work rhythm.

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3 Actionable Strategies You Can Use Today

1. Write the first line like a slide title - A blunt claim or question beats a warm-up because people decide in two seconds.

2. Turn messy experience into a 5-point list - Frameworks travel fast on LinkedIn, and lists make your post feel instantly useful.

3. End with a soft question (then shut up) - "Do you agree?" invites peers to add nuance, which improves comment quality.

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Key Takeaways

1. Haris wins with clarity, not volume - 2.5 posts per week is enough when every post is structured and practical.
2. Hero Score tells a story - Haris at 44.00 suggests strong engagement efficiency, even with a smaller audience.
3. His writing style is a strategy - short paragraphs, tight lists, and reflective tone signal "operator" instantly.
4. Soft CTAs are underrated in B2B - questions pull in the right kind of comments and the right kind of readers.

So here's the bottom line: if you want to grow on LinkedIn without becoming a different person, Haris is a great model. Keep it simple, stay specific, and talk to your peers like they are peers. Give it a try and see what happens. What do you think?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.