Halfdan Timm's AI-First Marketing Content Playbook

Halfdan Timm's AI-First LinkedIn Playbook (That Actually Feels Human)

I stumbled onto Halfdan Moth Timm's LinkedIn and had to double-take. He's sitting at 17,520 followers, yet his Hero Score is 43.00. Same score as Alex Hormozi with 901,318 followers. And basically neck-and-neck with Lex Fridman at 42.00 with 1,745,901 followers.

That combination is rare. Not because big creators can't get engagement, but because smaller creators usually don't keep pace with the "celebrity gravity" of massive accounts. So I got curious: what is Halfdan doing that makes people respond like this?

Here's what stood out:

• He writes like a builder, not a broadcaster - tools, numbers, outcomes, and "here's what we shipped" energy.
• He posts a lot (5.4 times/week) but stays skimmable - short lines, lists, fast transitions.
• His CTAs feel like invitations, not traps - direct link, clear value, and a human sign-off.

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Halfdan Moth Timm's Performance Metrics

Here's what's interesting: Halfdan's audience isn't gigantic, but it's dense. With 12,237 connections and a very active posting rhythm, he's not relying on one viral hit. He's building compounding attention through repeated useful moments. And that 43.00 Hero Score suggests the content is landing with the exact people who care (marketers, operators, teams trying to make AI practical).

Key Performance Indicators

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What Makes Halfdan Moth Timm's Content Work

Before we get tactical, I wanted to see Halfdan next to two creators who win in very different ways: Hormozi (direct-response business education) and Fridman (big-idea depth and long-form authority). This table sets the stage.

So yeah. Halfdan is playing in the same engagement neighborhood as two global accounts, with a much smaller base. That usually means the writing is doing the heavy lifting.

1. He Leads With "Operational Proof" (Tools, Numbers, Outcomes)

So here's what he does that I don't see enough: he makes marketing feel concrete again. Not vibes. Not "thought leadership" fog. It's more like, "We built this, here's what it does, here's the data, and here's the link." And he says it in a way that sounds like a colleague leaning over your desk.

He often uses quick origin stories too: "After doing 200 audits manually..." or "Two weeks ago we opened up..." Then he drops receipts: users, spend analyzed, ads reviewed, tickets sold, dates, cities.

Key Insight: Build posts around proof you can count - even if it's small.

This works because LinkedIn is full of claims and thin opinions. When someone shows numbers, limitations, and a specific next step, people relax. They can evaluate it.

Strategy Breakdown:

2. He Writes Like a Peer (Not a Brand Voice)

What's interesting is how "un-corporate" the posts feel, even when they're promoting something. It's conversational-professional: short lines, direct "you" language, occasional self-deprecation, and tiny asides in parentheses.

And he doesn't hide behind abstraction. He speaks to a real reader: if you run ads, if you handle tracking, if you're in marketing and you're curious about AI, then "read this." It's narrow enough to feel personal, but broad enough to scale.

Comparison with Industry Standards:

Now, compare that to Hormozi and Fridman.

All three work. But Halfdan's edge is that he's often the most immediately actionable.

3. He Wins the Scroll With Formatting, Not Hype

Halfdan's writing is built for skimming. One idea per line. Lots of white space. Lists that feel like checklists. The main point shows up early, usually in the first 1-3 lines.

And because he posts frequently (5.4/week), this matters a lot. If you publish often but write in dense paragraphs, people get tired. His format makes high frequency feel light.

Also: best posting times in the dataset point to early morning (07:00-10:00, Europe/Berlin). That matches the vibe of "morning coffee, quick useful post, done." It fits how professionals actually consume LinkedIn.

4. He Uses Community Products (Podcast, Events, Tools) as Content Engines

This part is sneaky-smart. Halfdan isn't only posting "content." He's posting updates from a system: a podcast (Marketingpod.dk), tools and audits, AI enablement work, and real-world events.

That means he doesn't have to manufacture topics from scratch every day. The work creates the stories. The stories create the posts. The posts bring more people into the work.

And yes, Hormozi and Fridman do versions of this too:

• Hormozi has a machine: books, offers, roadmaps, repeatable frameworks.
• Fridman has long-form episodes that clip into short ideas.

Halfdan's version is more local and operator-driven, but the mechanism is the same: distribution follows production.

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Their Content Formula

Halfdan's posts often follow a few repeatable skeletons: tool announcement, event promo, podcast episode. Different topics, same rhythm.

Content Structure Breakdown

The Hook Pattern

He tends to open with one of three moves:

1. A fast benefit claim ("do X in 30 seconds")
2. A builder update ("two weeks ago we launched...")
3. A surprising cost or mistake story ("we accidentally booked... again")

Template:

"If you work with [specific job], read this - you can [clear outcome] in [short time]."

A few example openings you can adapt (translated into English style):

• "Check your tracking in 30 seconds - free, no email."
• "After doing 200+ audits manually, we finally automated the boring part."
• "We booked venues for a scary amount of money (again). And it's still worth it."

Why this works: it's not trying to impress everyone. It's trying to help someone specific. And the time or cost detail makes it feel real.

The Body Structure

His middle sections are basically mini-briefs. No fluff. He uses labels like "Since then:" or "It works like this:" to cue the reader's brain.

Body Structure Analysis:

A small detail I love: he often includes a limitation line. That one sentence can do more for trust than five lines of persuasion.

The CTA Approach

Halfdan's CTAs are direct, but they don't feel aggressive. It's usually:

• A clear instruction ("Click here" / "Sign up" / "Try it")
• A colon
• The link on its own line
• A soft human closer ("Hope you can use it")

Psychologically, this works because the post does the selling. The CTA just removes friction. Compare that to a CTA that tries to persuade again. Double-selling is where people get skeptical.

Also, his CTAs match the content type:

• Tool post - try the tool
• Event post - buy the ticket
• Podcast post - pick your platform

No confusion. No cleverness. Just momentum.

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3 Actionable Strategies You Can Use Today

1. Post like a practitioner - share the thing you built, tested, or fixed, plus one number that proves it happened.

2. Make your post skimmable by design - one sentence per line, add a label before lists ("It works like this:"), and keep paragraphs tiny.

3. Use the honest CTA - tell people exactly what to do, drop the link on its own line, and add one friendly closer so it doesn't feel robotic.

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Key Takeaways

1. Hero Score parity is possible without massive followers - Halfdan matching Hormozi's 43.00 with 17,520 followers is a signal: relevance beats reach.
2. Operational content compounds - tools, audits, events, and episodes generate endless post material.
3. Formatting is a growth strategy - skimmable writing makes high posting frequency sustainable.
4. The best CTAs feel like help - direct link + clear value + a human line is a simple cheat code.

Give one of his templates a real try this week, then watch what happens to comments and saves. And if you do, I'm curious: which part moved the needle for you?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.