Gijs Seubers and the "Ask, Explain, Invite" Playbook

Gijs Seubers and the "Ask, Explain, Invite" Playbook

I clicked into Gijs Seubers's profile expecting the usual small-creator story: nice work, modest reach, nothing too surprising.

Then I saw the numbers.

7,489 followers, 7,492 connections, and a Hero Score of 57.00 while posting about 1.6 times per week. That combo is spicy. It suggests he's not just "posting consistently" - he's posting in a way that gets a real response from the people who actually see it.

So I compared him with two very different creators: Grace Andrews (massive audience, same Hero Score) and Mahmud Hasan (tiny audience, almost the same Hero Score). And honestly, the patterns were clearer than I expected.

Here's what stood out:

• Gijs wins with structure and clarity, not volume - short posts, fast context, clean CTA.
• Grace wins with point of view at scale - a bigger stage, but still grounded in "building in public".
• Mahmud shows that small accounts can still perform - high relative engagement is possible without a giant following.

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Gijs Seubers's Performance Metrics

Here's what's interesting: Gijs's Hero Score (57.00) sits in the same tier as Grace's, even though she has 147,892 followers. That tells me Gijs isn't relying on reach. He's relying on resonance. And when you post 1.6 times per week and still score that well, it usually means the audience trusts you. Pretty impressive, right?

Key Performance Indicators

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What Makes Gijs Seubers's Content Work

When I map Gijs's style, I keep coming back to one idea: he writes like someone who wants you to do something real. Not "engage for the algorithm" real. Real real.

1. Question-first hooks that feel like a text from a friend

So here's what he does: he starts with a question that feels personal, slightly urgent, and easy to answer in your head.

Not a grand thesis.

More like: "Can I ask you something?" energy.

That matters because it lowers resistance. You're not being lectured. You're being invited.

Key Insight: Start with a question that a specific person could answer in 5 seconds.

This works because LinkedIn attention is fragile. A question creates an open loop, and his short-line formatting keeps you moving.

Strategy Breakdown:

2. He builds credibility with "context blocks", not credentials

Most creators try to win your trust by announcing authority: titles, logos, years of experience.

Gijs tends to do something else: he gives you just enough context to understand why this post exists right now (an event, a moment, a real-world problem, a team effort). Then he moves.

And because he often frames it around teams, partners, or community initiatives, the credibility feels shared. It's not "look at me". It's "look what we're doing together".

Comparison with Industry Standards:

3. Clear, friendly CTAs that match the emotion of the post

Want to know what surprised me? His CTAs are rarely vague.

They usually sound like something you'd actually say: "Send me a message" or "Shoot me a message" or "Want to help?"

And they tend to match the mood:

• If it's community or charity energy, the CTA is warm and thankful.
• If it's business and growth energy, the CTA is sharper and more direct.

That alignment is a big deal. Mismatched CTAs are a silent conversion killer.

4. He posts at times that reward consistency, not chaos

The best posting windows flagged were early morning (07:00-10:00) and late morning (09:00-12:00).

Now, do I think a posting time magically fixes content? No.

But if you're already writing posts that get people to pause and respond, those windows help because decision-makers are actually scrolling then. And with 1.6 posts per week, Gijs's cadence feels sustainable. That's the kind of schedule you can keep for a year, not two weeks.

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Their Content Formula

If I had to summarize Gijs in one line, it's this:

Ask a human question.
Explain the real point.
Invite a real action.

Content Structure Breakdown

The Hook Pattern

He opens posts like someone tapping you on the shoulder.

Template:

"Quick question: are you [feeling/doing] X right now?"

Example variations you can copy (in his vibe):

"Can I call you today?"
"Does growth feel like hard work lately?"
"What's more urgent than helping a children's hospital?"

This hook works when you have something concrete to say right after. The trick is not to ask a generic question like "What do you think?". Ask something that sets up your point.

The Body Structure

His body is basically a clean staircase. No giant paragraphs. No detours.

Body Structure Analysis:

The CTA Approach

Psychologically, his CTA is strong because it feels like the next logical step, not a surprise.

He earns it.

And he keeps it simple: one action, one channel, minimal formality. "Even" and "just" language makes it feel low-pressure.

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3 Actionable Strategies You Can Use Today

1. Write your first line as a real question - not "Thoughts?" but a question that sets up the point you actually want to make.

2. Use the "context block" method - 3-5 short lines that explain why this matters right now, without listing your resume.

3. Make your CTA match the emotion - if you're grateful, sound grateful; if you're decisive, sound decisive. Consistency sells.

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Key Takeaways

1. Hero Score parity is the clue - Gijs and Grace scoring similarly hints that structure and clarity can compete with raw reach.
2. Short posts can carry big intent - Gijs's style proves you don't need essays to move people.
3. A real CTA is a cheat code - not spammy, not weird, just a next step that fits the story.

Give it a try this week: write one post that asks a real question, explains one thing, and invites one action. Then watch what kind of comments you get. Different quality. Better quality.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.