Gal Aga's Buying-Process Content Playbook

Gal Aga's Buyer-First Content That Actually Converts

I stumbled on Gal Aga's profile while looking for sales creators who don't just get likes, but actually shape how people sell. And the first thing that made me stop scrolling was the mix of scale and focus: 89,779 followers, a 66.00 Hero Score, and a steady 2.3 posts per week. That's not "post 7 times a week and pray" energy. It's measured. Intentional.

So I went down the rabbit hole. I wanted to understand what makes his content stick, and why it feels different from the usual sales advice carousel. After comparing him side-by-side with Simon S. Morel and Lily Ray, a few patterns jumped out (and honestly, they were easier to copy than I expected).

Here's what stood out:

• Gal doesn't "teach sales" - he reframes the job as helping buyers run their buying process.
• All three creators have the same Hero Score (66.00), but they earn it in totally different ways.
• Gal's real superpower is structure: clear hooks, tight frameworks, and blunt takeaways you can steal.

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Gal Aga's Performance Metrics

What's interesting is that Gal's numbers tell a story of controlled momentum. The audience is big, but the cadence isn't frantic. And the Hero Score suggests he isn't coasting on follower count alone. In plain English: he's built an engine that keeps working even when he isn't posting every day.

Key Performance Indicators

Now, here's where it gets interesting.

All three creators in this analysis share the exact same Hero Score. That means the difference isn't "who's better". It's "what style gets you there".

Quick side-by-side snapshot

And if you're thinking, "How can Simon have the same Hero Score with a tiny audience?" Exactly. It hints at high engagement density relative to audience size.

Timing matters more than people admit

We don't have a full posting-time dataset for each creator, but the best window provided is early afternoon (13:30 to 15:00 local time). That's a sweet spot for LinkedIn: lunch break scrolls, fewer meetings, and people are still awake enough to comment with real thoughts.

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What Makes Gal Aga's Content Work

Gal's content feels like it was written by someone who's been inside the mess. Not observing it. Living it.

And the tone is consistent: pragmatic, confident, a little blunt, and oddly empathetic. Like, "Stop doing this" paired with "I get why you do it".

1. He sells "Buying Process As A Service" (not advice)

So here's what he does that most sales creators don't: he doesn't position the seller as the hero.

He positions the buyer's decision process as the real problem.

That shift changes everything. Instead of "how to handle objections," the topic becomes "how to reduce deal chaos between meetings". Instead of "be better at discovery," it's "help buyers align internally".

Key Insight: If you teach reps to run a sales process, you get activity. If you teach them to support a buying process, you get decisions.

This works because buyers don't wake up wanting a demo. They wake up wanting less risk. Gal's framing hits the real anxiety behind B2B deals: internal alignment, hidden stakeholders, and the fear of being wrong.

Strategy Breakdown:

2. He writes in frameworks that feel like tools

Want to know what surprised me? The posts don't feel like "thought leadership". They feel like a workshop agenda.

Gal constantly turns messy topics into simple structures:

• Contrast pairs (liked vs valuable)
• Declarative truth bombs ("CRM is where you log your work")
• Short numbered lists that stand alone even if you skim

And because he uses second person so much, it reads like a direct coaching session. You're not watching him think. You're being told what to do.

Comparison with Industry Standards:

And look, Lily Ray also uses frameworks (SEO is full of them). But Lily's usually grounding it in research and industry shifts. Gal grounds it in the weekly pain of being a seller.

3. He nails the "tough love + empathy" balance

A lot of sales creators go one of two ways:

• Motivational and generic
• Harsh and performative

Gal threads the needle. He'll call out bad behaviors (directly), but he doesn't treat sellers like idiots. He treats them like people under pressure.

That tone matters. Because sales is emotional.

Impostor syndrome.

Quarter-end panic.

Getting ghosted.

When his content says, "This role is brutal and misunderstood," readers feel seen. Then he gives them a tool. That's the combo.

4. He keeps frequency moderate, but consistency sharp

2.3 posts per week is a sweet spot if your posts are dense. It's enough to stay present without training your audience to expect daily hot takes.

Compare that with Simon, who (based on his positioning) likely benefits from smaller-audience intimacy. In smaller circles, one strong post can spark a longer comment thread because people recognize each other.

And Lily's audience is large and topic-driven. SEO folks rally around updates, volatility, algorithm shifts, and research. Different engine. Same score.

Here's a comparison table that makes this clearer.

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Their Content Formula

If I had to summarize Gal's formula in one line, it's this:

He creates clarity fast.

Not by being louder. By being more structured.

Content Structure Breakdown

The Hook Pattern

Gal tends to open with certainty and contrast. No long warm-up.

Template:

"Most sellers think they're helping.
They're just being responsive."

Two more hook styles you can copy:

"CRM is where you log your work.
Not where you work."

"If your champion can't sell internally, you don't have a deal.
You have a meeting."

Why this works: it forces a mental flinch. The reader has to decide if they agree. And if they disagree, they usually comment. Either way, you win.

The Body Structure

This part is almost mechanical (in a good way). He uses short paragraphs and signposts so you can skim and still get the point.

Body Structure Analysis:

That's the job." |

And yes, Lily does a version of this too. But hers often includes citations, screenshots, or references to industry updates. Gal's is more "field manual".

The CTA Approach

Gal's CTAs usually do one of three things:

• Ask a direct question (to pull comments)
• Challenge a belief (to spark debate)
• Tie to a practical next step (sometimes his product, sometimes not)

The psychology is simple: he earns the right to ask.

If you gave someone a clean framework they can use in tomorrow's deal, a question at the end doesn't feel like engagement bait. It feels like a real conversation.

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3 Actionable Strategies You Can Use Today

1. Turn your opinion into a framework - If you can't put it into 3 to 5 steps, it's probably not clear enough yet.

2. Write for the buyer's fear, not the seller's ego - Posts that reduce risk and confusion get saved and shared in Slack.

3. Use contrast hooks - Start with "Most people do X. The winners do Y." It's simple, and it consistently stops the scroll.

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Key Takeaways

1. Gal Aga wins by reframing sales as buyer enablement - That positioning is sticky because it matches how deals really die.
2. Same Hero Score doesn't mean same playbook - Simon earns engagement through smaller-community density, Lily through research authority, Gal through operational frameworks.
3. Moderate frequency can still be elite - 2.3 posts per week works when each post is a tool, not a diary entry.
4. Structure is the multiplier - Hooks + lists + punchy closers make the content easy to consume and easy to remember.

Give one of these templates a shot this week and see what happens. And if you do, I'm genuinely curious - what kind of hook gets you the most comments right now?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.