Frederic Brunner's Playbook for Insurer-Focused AI

Frederic Brunner's Playbook for Insurer-Focused AI

I went down a small LinkedIn rabbit hole this week and found something I didn't expect: a creator with just 1,643 followers putting up a Hero Score of 74.00. That's the same score as people with audiences in the hundreds of thousands.

And it sent me into curiosity mode. Because when someone with a modest audience is pulling "top tier" engagement efficiency, there's usually a repeatable method hiding in plain sight.

I wanted to understand what makes Frederic Brunner's content work, and here's what I found after comparing him side-by-side with Wouter van Noort and Elena Verna.

Here's what stood out:

• Frederic wins with clarity and cadence: tight, frequent posts that sound like a builder talking to builders.
• All three creators rely on strong points of view, but they package them differently (operator playbooks vs public opinion vs growth frameworks).
• The "secret" isn't follower count. It's consistency + a recognizable post structure that trains the audience what to expect.

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Frederic Brunner's Performance Metrics

Here's what's interesting: Frederic's audience is relatively small, but his activity level is not. At 5.2 posts per week, he's basically showing up daily. Pair that with a Hero Score of 74.00, and you get a creator who is building momentum through repetition and recognizable patterns, not viral lottery tickets.

Key Performance Indicators

Now, quick caveat: we don't have an explicit engagement rate here (it's listed as N/A). So I can't pretend I know his exact like-to-view ratio.

But the Hero Score being high relative to audience size is still a signal: Frederic is getting meaningful interaction per follower, and he's doing it with consistency.

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A Quick Side-by-Side Snapshot (All 3 Creators)

Before we get into the tactics, this comparison is the "wait, what?" moment for me.

My take: Wouter and Elena have massive distribution. Frederic is building something more "niche-dense": fewer people, but the right people.

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What Makes Frederic Brunner's Content Work

When you read Frederic's style description, you can almost see the posts in your head: punchy hooks, fast reframes, labeled sections, arrows, and an operator tone that says "I'm building this right now".

And honestly? That combo is perfect for B2B.

1. He Leads With Tension, Then Immediately Reassures You

So here's what he does: he opens with a sharp line that creates urgency (sometimes even mild alarm), and then he flips it into something practical and empowering.

It looks like:

• "This is breaking." (tension)
• "Good." (reframe)
• "Here's the workflow." (value)

Key Insight: Write hooks that create a problem in the reader's head, then resolve it in the next line with a clear promise.

This works because LinkedIn is a scroll environment. The reader isn't asking "is this smart?" yet. They're asking "should I stop?" Frederic gives them a reason to stop, then rewards the stop with structure.

Strategy Breakdown:

2. He Writes Like an Operator, Not a Commentator

What's interesting is how "builder-coded" the voice is. It's not abstract thought leadership. It's closer to: "I tried this, it broke, here's the fix." That tone signals competence without needing to say "I'm an expert".

And in Frederic's niche (insurance workflows, coverage checks, claims processing), credibility is everything. If you sound like you ship systems, people assume you can help them ship systems.

Comparison with Industry Standards:

If you're writing in a regulated space, this is a cheat code: you can be careful with claims while still being concrete about process.

3. He Uses Visual Rhythm as a Growth Tool

This one sounds small, but it's not: Frederic's spacing is part of the strategy.

• One to two lines per paragraph
• Blank lines before pivots
• Tight bullet stacks with arrows (→)
• Micro-headings like "The Context:" and "The key insight:"

Why it works: people read LinkedIn on their phone. Dense paragraphs feel like homework. Frederic's formatting makes a technical topic feel skim-friendly.

And here's the funny part: skimmable doesn't mean shallow. It means structured.

4. He Treats Posting Frequency Like Compounding Interest

A lot of creators post when they "have something to say".

Frederic posts like someone running a system: 5.2 posts per week. That pace does two things:

1. It increases surface area. More posts means more chances to land in the right feed.
2. It trains the audience. People start to expect your voice.

Now, quality still matters. But frequency is what turns quality into momentum.

A practical detail I liked: the suggested best posting windows are morning (07:00-09:00) and early evening (17:00-20:00). If you're posting 5 times a week, timing consistency becomes an advantage.

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What Frederic, Wouter, and Elena Each Optimize For

This is where the comparison gets useful. Same platform. Different "content jobs".

So if you're trying to copy Frederic, don't copy the topic. Copy the mechanism: tension, structure, repeatability.

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Their Content Formula

Frederic's posts (based on the style description) follow a reliable architecture.

And that's the point. Reliability builds recognition.

Content Structure Breakdown

The Hook Pattern

He tends to open with a statement that feels a little provocative, then immediately makes it useful.

Template:

"Your [skill/process] is becoming obsolete."

More examples you can adapt:

"Most teams are automating the wrong thing."

"If your claims process feels slow, it's not your people. It's your checks."

Why this hook works (when used correctly): it creates a gap. The reader thinks, "Wait, am I doing it wrong?" Then you owe them clarity. Frederic pays that debt quickly.

The Body Structure

He moves fast, then organizes the chaos with headings and bullets.

Body Structure Analysis:

The CTA Approach

Frederic-style CTAs are direct and practical. Not "tell me your thoughts" (too vague). More like a real prompt:

• "What am I missing?"
• "Want the workflow? Comment and I'll share it."
• "What's your experience with X vs Y?"

Psychology-wise, this works because it gives the reader a job. A specific question is easier to answer than an open-ended invitation.

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Another Side-by-Side: Posting Cadence and Efficiency

We don't have posts-per-week for Wouter and Elena in the input, so I can't pretend to compare that precisely.

But we can still compare what we do know, and it's revealing.

My opinionated read: matching a 138k creator's Hero Score while building from 1.6k is not normal. It usually means your audience is small but highly aligned, and your posts are built to trigger replies, not just passive likes.

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3 Actionable Strategies You Can Use Today

1. Write the 2-line hook + reframe combo - One line that creates tension, one line that flips it into a promise. It earns you the read.

2. Add micro-headings to every post - "The Context:", "What this means:", "The key insight:". It turns your post into a skimmable guide.

3. End with a real prompt, not a vague CTA - Ask a comparison question ("X vs Y?") or request a specific example ("What did you try?"). It pulls comments out of lurkers.

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Key Takeaways

1. Frederic's edge is structure - not just what he knows, but how he packages it so busy people can understand it fast.
2. Frequency compounds trust - 5.2 posts per week creates familiarity, and familiarity creates replies.
3. Same Hero Score, different game - Wouter and Elena have scale; Frederic is building depth and precision in a niche.

If you try one thing this week, try the hook plus reframe pattern and see how the comment quality changes. And if you spot a Frederic-style post structure I missed, tell me. I'm still collecting patterns.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.