Fivos Aresti's AI Growth Playbooks That Get Attention

Fivos Aresti's AI GTM posts that people actually read

I fell into a little LinkedIn rabbit hole the other day.

I was looking at creators in the "AI + growth playbooks" pocket, and one profile kept making me pause mid-scroll: Fivos Aresti.

Because the numbers are sneaky good.

He has 23,097 followers, posts about 2.6 times per week, and is sitting on a 135.00 Hero Score. That Hero Score part is the eyebrow-raiser. It's basically saying: relative to his audience size, people show up.

So I wondered: what's he doing that makes his stuff land?

I pulled him up next to two other heavy hitters with similar "operator" energy - Lara Acosta (308,186 followers, 134.00 Hero Score) and Frank Greeff (20,377 followers, 132.00 Hero Score) - and a few patterns jumped out fast.

Here's what stood out:

• Fivos wins with structure: clear hooks, clean lists, and "here's the breakdown" framing that makes you feel safe clicking "see more".
• He ships real workflows, not vibes: tools, steps, templates, and what to do next. It's content you can steal.
• He balances founder credibility with teacher clarity: the tone is confident, but it doesn't feel like he's talking down to you.

---

Fivos Aresti's Performance Metrics

Here's what's interesting: Fivos doesn't have the biggest audience in this trio, not even close. But his 135.00 Hero Score suggests his posts are doing the thing most people want but can't get consistently: sparking outsized engagement for the size of his network. That usually happens when content is extremely skimmable, highly actionable, and made for a specific reader (founders, GTM operators, marketers).

Key Performance Indicators

Now, to make this real, I like seeing the creators side-by-side.

Two quick takes from that table:

1. Lara's audience scale is huge, but her Hero Score being basically tied with Fivos is impressive. That usually means she kept engagement quality while growing.

2. Frank and Fivos are similar in follower count, and both score high. That tells me they are doing "tight niche, high signal" content.

---

What Makes Fivos Aresti's Content Work

When I looked across his style patterns (and compared them to Lara and Frank), I kept coming back to the same idea:

Fivos writes like an operator who wants you to copy his homework.

Not in a "guru" way.

In a "here's the system, go run it" way.

1. The "process post" is his home base

So here's what he does really well: he turns messy growth concepts into stages.

Instead of "create better content", you get something closer to:

• 1. Content Ideation:
• 2. Content Drafting:
• 3. Content Development:

That format is catnip on LinkedIn because it answers the reader's real question: "What do I do first?"

Key Insight: Write like you're documenting a repeatable internal workflow, not writing a motivational post.

This works because readers don't want theory when they're busy. They want a map. And Fivos gives them a map with labels, steps, and tools.

Strategy Breakdown:

2. He sells "clarity" more than he sells "AI"

A lot of AI creators accidentally post like a tool directory.

Fivos doesn't.

He uses AI as the theme, but the product is clarity: what's the goal, what's the sequence, and what does "good" look like.

And that's a big difference.

Comparison with Industry Standards:

Want to know what surprised me?

Even when he talks about tools, it doesn't feel like he's flexing. It feels like he's trying to reduce your trial-and-error time.

3. His posts are built for skimming, and he commits to it

This is the unsexy part that most people ignore.

Fivos uses spacing like a weapon.

Short lines.

Intentional fragments.

A lot of blank space.

And heavy list structure.

That matters because LinkedIn is not a reading app. It's a scrolling app.

If your post looks dense, people bounce.

If your post looks like it will be easy, they give you a chance.

This is also where Lara and Frank differ:

• Lara can sometimes carry longer narrative arcs because her audience expects "personal brand" storytelling.
• Frank often wins with authority and directness (exit story, founder mission) and can be shorter.
• Fivos sits in the middle: structured like a playbook, but still conversational.

4. He posts at a "steady operator" cadence

2.6 posts per week is a sweet spot.

Not so frequent that you burn out.

Not so rare that you disappear.

And the best posting window noted is late morning 11:00-12:00 UTC. That timing makes sense for the crowd he serves - founders and operators checking LinkedIn before meetings or during a late-morning break.

Also, consistency gives his audience a pattern: "Oh, this is the guy who shares workflows." That expectation is a growth engine.

---

Their Content Formula

The easiest way to describe Fivos' formula is:

Hook with a bold claim.

Deliver with a clean list.

Close with a simple next step.

No mystery.

No fluff.

Just execution.

Content Structure Breakdown

The Hook Pattern

He tends to open in one of three ways:

1. A strong statement about what's changing
2. A promise of a resource
3. A question people already argue about

Template:

"Most people are doing X.

Here's what actually works.

Here's the breakdown:"

Why this hook works: it creates contrast (old way vs new way) and makes the reader curious about the list.

Two example patterns that fit his style:

• "We publish a lot of content.

People keep asking if AI writes it.

→ Yes and no."

• "If you're building your GTM motion this year...

Steal this workflow.

It's simple."

The Body Structure

The body usually follows a predictable, comforting rhythm.

And honestly, that predictability is a feature.

Body Structure Analysis:

The CTA Approach

Fivos' CTAs tend to be simple and aligned with value.

Not "buy now" energy.

More like: "If this helped, stay close." That matters because aggressive CTAs break the trust of a tactical post.

Psychology-wise, his CTA matches the content promise:

• If the post is a tool list, the CTA is often "try this" or "follow for more tools".
• If the post is a workflow, the CTA is "bookmark" or "check out this resource".

Now, here's where it gets interesting: Lara and Frank use different "closing moves".

---

The real comparison: why all 3 win (in different ways)

Putting these three next to each other helped me see something I didn't expect.

Their "topics" aren't the main differentiator.

Their packaging is.

Fivos packages value as workflows.

Lara packages value as identity shifts plus business outcomes.

Frank packages value as credibility and access (to founders, to lessons, to networks).

Here's a cleaner way to see it:

If you're trying to learn from them, don't copy their niche.

Copy their "asset".

Ask: what do people reliably get from you?

---

3 Actionable Strategies You Can Use Today

1. Turn your expertise into a 4-step workflow - People share systems because they can hand them to a teammate.

2. Write for skimmers first, readers second - Short lines, blank space, and lists get you the click on "see more".

3. End with a low-pressure CTA that matches the post - If you taught something tactical, ask for a follow or a bookmark, not a sale.

---

Key Takeaways

1. Fivos Aresti wins with structure - His playbook formatting makes value obvious in 2 seconds.
2. Hero Score tells the real story here - 135.00 with 23,097 followers suggests serious engagement quality.
3. Lara shows that scale doesn't have to kill engagement - 308,186 followers and a 134.00 Hero Score is not normal.
4. Frank proves authority still works when it's paired with a clear mission - the "meet every founder doing $10mil" angle is simple and sticky.

If you take one thing from this: pick one repeatable post format and ship it until people associate you with it. Then refine. That's the game.

---

Meet the Creators

---

This analysis was generated by ViralBrain's AI content intelligence platform.