Eric Demuth's Founder-Led Playbook for Bitpanda

Eric Demuth's rare-posting, high-impact creator pattern

I stumbled onto Eric Demuth's profile and did a double take. 49,387 followers is strong, sure, but the thing that grabbed me was the Hero Score: 258.00 with only 0.4 posts per week. That's not "content grind" energy. That's "I show up when I have something to say" energy.

So I started comparing him with two other creators who are also doing well - Chorouk Malmoum (63,249 followers, Hero Score 152.00) and Ben van Sprundel (17,770 followers, Hero Score 102.00). I wanted to understand what makes Eric's posts land so hard relative to how often he posts. And honestly, a few patterns jumped out fast.

Here's what stood out:

• Eric wins with scarcity plus authority - fewer posts, higher stakes, clearer point of view
• He turns big topics (Europe, regulation, ambition, energy, tech) into personal, founder-led convictions
• Compared to Chorouk and Ben, his edge is narrative power - he makes the reader feel like something matters right now

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Eric Demuth's Performance Metrics

Here's what's interesting: Eric's metrics hint at a creator who doesn't need volume to get attention. 0.4 posts per week means he's basically posting a couple of times a month. Yet the Hero Score of 258.00 suggests his audience reacts disproportionately when he does show up. That pattern usually comes from a mix of trust, clarity, and a reputation that extends beyond LinkedIn.

Key Performance Indicators

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What Makes Eric Demuth's Content Work

Before we get tactical, I like to zoom out and ask: "What job is this creator's content doing for the reader?" With Eric, the job is pretty clear. His posts give people a sense of direction. Not just crypto or fintech updates - a broader "here's the moment we're in" read on tech and Europe.

Now, here's where it gets interesting. When you compare him to Chorouk and Ben, you can see three different growth engines.

Let's break down Eric's specific strategies.

1. Scarcity posting that raises the stakes

So here's what he does: he doesn't post like someone chasing the algorithm. He posts like an executive who already has a day job running big stuff, and LinkedIn is where he publishes the moments that matter.

When someone with that vibe posts rarely, the reader treats each post like a signal. "Something happened." "There's a point." "This might be important." That's a real psychological advantage.

Key Insight: If you can't post often, post like every post is a memo from the front lines.

This works because scarcity forces focus. And focus makes your writing sharper. Eric's style (short, declarative sentences, clear stance, a push toward action) fits perfectly with that "scarce signal" positioning.

Strategy Breakdown:

2. Visionary pragmatist voice (big ideas, grounded in reality)

You might think "big ideas" content gets fluffy fast. But Eric's voice is more like: "Yes, ambition matters. Also, here are the constraints." He talks in a "Europe can win, but only if..." register, which is both motivating and slightly confrontational.

And he doesn't hide behind neutrality. He'll point at regulation, energy costs, capital markets, or cultural risk aversion and say (in his own punchy way), "This is the bottleneck." Then he pushes toward a solution.

Comparison with Industry Standards:

3. Social proof without "name-dropping" vibes

Eric's style often includes proximity signals - meetings, travel, conversations with notable builders, or references that imply he's in the room where decisions get made. But the key is: it usually serves the point. It's not "look at me." It's "here's what I learned, and you should care too."

And that matters because LinkedIn is full of borrowed authority. Eric's reads like earned authority.

A practical takeaway here: if you have access, use it like a journalist, not like a trophy collector.

4. "We vs the problem" framing (inviting the reader onto the field)

One reason his posts feel energizing is that they're rarely just observations. They sound like a call to build. Even when he's critical, it doesn't land as cynicism. It's closer to: "This is fixable. Let's stop pretending it's not."

But here's the thing: that "we" language is doing real work. It turns a monologue into a shared mission, and readers are more likely to engage when the post feels like it includes them.

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Their Content Formula

Eric's posts tend to follow a "Context-to-Conviction" arc. Quick hook, quick context, then a stack of short statements that build pressure, followed by a conclusion that either asks a pointed question or invites feedback.

Content Structure Breakdown

The Hook Pattern

He often opens with a single line that implies stakes.

Template:

"[Big claim about the moment we're in]."

A few examples you can adapt:

• "Europe is making a decision we'll feel for decades."
• "AI isn't just software - it's infrastructure."
• "This is what people still don't get about building in Europe."

Why this works: it's not a cheap trick. It's a promise that the post will be about something bigger than one person's update. Use it when you actually have a point of view, not when you're filling space.

The Body Structure

Eric's body copy tends to compress a lot of meaning into a few paragraphs. He'll move from anecdote to thesis quickly, then stack supporting points. You can almost feel the pacing.

Body Structure Analysis:

The CTA Approach

Eric's CTAs tend to be direct but not needy. He doesn't beg for engagement. He invites debate or feedback.

Psychology-wise, it's smart: high-status creators asking for input triggers "my opinion matters" in the reader. And that increases comments.

If you want to copy the spirit (not the exact words), try:

• "Curious how you're seeing this."
• "What would you change first?"
• "Am I missing something here?"

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Side-by-side: what Eric does differently than Chorouk and Ben

Chorouk and Ben are good comparisons because they represent two common winning paths.

• Chorouk: creator-teacher energy (AI agents, educational positioning, consistent value)
• Ben: systems and automation playbooks (marketing agencies, execution templates, practical workflows)

Eric is different. He's more like "macro + builder" and he posts less. Yet his relative engagement signal (Hero Score) is the strongest.

Want a more practical lens? Think of it like this:

• If you want consistent inbound from people learning AI, Chorouk's model is hard to beat.
• If you want leads from folks who need automation and marketing systems, Ben's model is clean.
• If you want influence, brand gravity, and "people listen when you speak" energy, Eric's model is the one.

And yes, you can mix them. But most creators try to do all three at once and end up sounding like nobody.

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What I'd copy from Eric (and what I wouldn't)

I noticed something slightly counterintuitive: Eric's approach is not "optimized" in the usual sense. It's not keyword-driven. It's not "post daily." It's not even obviously niche.

But it works because the niche is him: a European tech executive who thinks in bets, infrastructure, policy, and momentum.

Here's what I'd copy:

1. Write like the topic has consequences. Even if you're talking about a product change, frame the why.

2. Use short sentences to increase perceived certainty. Certainty is magnetic on LinkedIn.

3. Make the post a bridge from the personal to the structural. "I saw X" -> "Europe does Y" -> "So we should do Z."

And here's what I wouldn't copy blindly:

• The low posting frequency, unless you already have authority. If you're early, scarcity can look like inconsistency.
• The macro-policy tone, unless you can carry it. If you don't have real experience behind it, it can feel like hot takes.

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Timing and distribution: one simple adjustment

We don't have full topic data here, but we do have a useful clue on timing: best posting times are 09:00-12:00 and 15:00-16:00.

If I were advising Eric (or someone copying this style), I'd do something simple:

• Keep the rare, high-stakes posts.
• Publish them inside those windows.
• Then spend 20 minutes replying to early comments fast.

That early comment velocity is often the difference between a post that lands and a post that disappears.

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3 Actionable Strategies You Can Use Today

1. Write a "stakes" hook - Open with a line that implies consequences, because it earns attention without begging for it.

2. Use the 3-part bridge - "What happened" -> "What it means" -> "What I'd do next" so readers get story, insight, and direction.

3. End with a real question - Ask something you actually want answered, because genuine curiosity pulls better comments.

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Key Takeaways

1. Eric's edge is scarcity plus authority - low frequency, high conviction, and a "signal" feel when he posts.
2. He mixes vision with levers - big ideas paired with concrete constraints and actions.
3. Chorouk wins on teaching, Ben wins on systems - Eric wins on narrative gravity and leadership energy.
4. You can borrow the structure without copying the persona - stakes hook, dense body, low-pressure CTA.

Give one of Eric's hook templates a try this week and see how people react. I'm genuinely curious: which style fits you best - teacher, operator, or founder?

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.