Clare Kitching's Calm, Practical AI Content Playbook

Clare Kitching's Calm, Practical AI Content Playbook

I fell into a little LinkedIn rabbit hole this week, and Clare Kitching is the reason.

What stopped my scroll wasn't a hot take or a flashy screenshot. It was the combination of 44,511 followers, a 310.00 Hero Score, and an almost daily cadence (7.8 posts per week) that somehow still feels measured and sane. That mix is not common.

So I wanted to understand what makes her content work without turning into noise. And once I lined her up next to two other strong creators - Stef Traa and Sergio D'Amico, CSSBB - a few patterns jumped out that I can't unsee.

Here's what stood out:

• Clare wins with clarity over hype - practical frameworks that feel like they were tested in real rooms with real stakeholders.
• She pairs high frequency with high structure, which keeps the feed-friendly pace without sacrificing trust.
• Compared side-by-side, her positioning is the most "executive-ready" - and that shows up in the Hero Score.

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Clare Kitching's Performance Metrics

Here's what's interesting: Clare isn't just posting a lot. She's posting a lot while staying coherent. Her Hero Score of 310.00 suggests her engagement is punching well above what you'd expect for the audience size, especially when you consider how crowded AI and data content is right now.

Key Performance Indicators

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What Makes Clare Kitching's Content Work

Before we compare creators, I want to zoom in on Clare's mechanics. Because once you see them, you'll spot them everywhere in her posts.

1. She Writes Like a Builder, Not a Broadcaster

So here's what she does: she treats AI and data like a delivery problem, not a philosophy debate. Instead of floating at the level of "AI will transform everything," she gets specific about the messy middle: governance, capability building, operating models, decision rights.

And that matters because most AI content on LinkedIn is either (1) too technical to act on, or (2) too vague to trust. Clare sits in the sweet spot: clear enough for leaders, grounded enough for practitioners.

Key Insight: If you can't point to who owns the decision, you don't have a strategy - you have a slide.

This works because her audience likely includes leaders who are tired of pilots that go nowhere. She keeps pointing back to execution constraints (people, process, data, trust). Not more tools. Not more buzzwords.

Strategy Breakdown:

2. High Cadence, But With a Repeatable Post Engine

A lot of creators try to post daily and burn out. Clare posts frequently (7.8/week) but doesn't feel chaotic. Why? The structure is modular.

I noticed a consistent rhythm: a tight contrast hook, a short context block, then a framework list with visual bullets (▶️, →, 🔹), then a single open question. It's like she's built a content operating system.

And get this: the data says best posting time: 08:15. That fits the vibe - these posts read like a smart morning brief you can absorb before meetings.

Comparison with Industry Standards:

3. The Hook-Contrast That Pulls You Down the Screen

Want to know what surprised me? Her hooks are rarely "clever." They're clear.

She uses contrast like a magnet:

• "Everyone talks about X. Very few talk about Y."
• "The easy part is the model. The hard part is trust."

That contrast does two jobs at once:

1. It signals, "I know the common narrative."
2. It promises, "I'm about to give you the missing piece."

In crowded topics like AI, that "missing piece" promise is gold.

4. She Uses Low-Pressure CTAs That Still Drive Comments

Her ending question is usually a single line. No multi-question interrogation. No "comment YES." Just a thoughtful prompt.

That style attracts higher-quality comments (people actually thinking), which tends to feed the algorithm better than shallow engagement anyway.

And her footer CTA is consistent and service-oriented (repost to help someone, follow for insights, newsletter link). It feels like a routine, not a pitch.

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Side-by-Side: Clare vs. Stef vs. Sergio

Now here's where it gets interesting. When you compare the three creators, you can see three different "routes" to LinkedIn success.

Creator Snapshot Table

What the Hero Score Comparison Suggests

Let's be honest: Hero Score isn't a perfect metric. But it's a helpful signal for how much engagement someone earns relative to audience size.

• Clare's 310.00 screams "people don't just see this, they react to it."
• Stef's 236.00 is impressive with under 10k followers - it suggests a tight niche and strong resonance.
• Sergio's 147.00 is still solid, but it hints his content might be more evergreen and steady than spiky.

Positioning and Audience Fit Table

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Their Content Formula

Clare's writing style (from what I can infer) is built for scrolling and saving. It's structured and methodical, with enough personality to feel human. And she repeats the same core moves until they become her signature.

Content Structure Breakdown

The Hook Pattern

She often starts with a clean contrast, then opens the loop.

Template:

"Everyone talks about [popular thing].

Very few talk about [practical constraint]."

A few plug-and-play examples you can steal:

"Everyone wants AI impact.

Very few want the governance work."

"Most teams buy tools.

The best teams design operating habits."

"The model is the easy part.

Trust is the work."

Why it works: it gives the reader a tiny hit of "oh yeah, that's true" in under 3 seconds. Then they're in.

The Body Structure

Her posts tend to follow a predictable, feed-friendly flow. Not boring-predictable. Reliable-predictable.

Body Structure Analysis:

And I love that she doesn't overstuff the middle. Each list item is short enough to breathe.

The CTA Approach

This is subtle but important.

Clare doesn't end with "DM me" energy. She ends with a question that invites the reader to locate themselves:

• "Is your roadmap a list of tools, or a list of solutions?"
• "Which layer is missing in your org right now?"

Psychology-wise, that's smart. People comment when they can answer quickly and safely. A single diagnostic question does that.

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What Clare Does Differently From Stef and Sergio

This part is fun because you can see three different content "products" being shipped.

1) Clare sells clarity

Her posts read like a well-run internal memo that somehow made it onto LinkedIn. The value is: "I can take this into my next meeting." That's rare.

2) Stef likely sells momentum and mission

With "Founder - Droppie ♻️" right in the headline, Stef's angle probably leans into building in public, rallying people, showing progress, and making sustainability feel doable.

And with a 236.00 Hero Score at 9,472 followers, it suggests real engagement density. The audience might be smaller, but they're leaning in.

3) Sergio sells discipline

Continuous improvement content has a built-in advantage: it's always relevant. Sergio's 37,617 followers show he's reached scale, and his message is clear: better culture, better operations, better profit.

His 147.00 Hero Score might reflect that CI is less "trendy" than AI. But honestly? Trendy isn't the goal. Trust is.

Table: The "Signature Move" Comparison

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3 Actionable Strategies You Can Use Today

1. Write a contrast hook - Start with "Most people do X" then flip it to "High performers do Y" to create instant curiosity.

2. Build a repeatable framework library - Create 5 to 10 lists you can rotate (3 pillars, 5 mistakes, 4 layers) so posting often doesn't feel like starting from zero.

3. End with one diagnostic question - Ask something that helps the reader self-assess quickly (and safely), which makes commenting feel natural.

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Key Takeaways

1. Clare's edge is execution clarity - She turns AI from a buzzword into decisions about people, process, and governance.
2. Frequency works when structure is doing the heavy lifting - Her cadence is high, but the format keeps quality consistent.
3. Hero Score tells a story - Clare (310.00) and Stef (236.00) look especially strong relative to their audience size.
4. Three creators, three paths - Clare wins with frameworks, Stef with mission-led building, Sergio with steady improvement discipline.

If you try one thing from this, steal the contrast hook and pair it with a simple 3-bullet framework. Seriously. Post it once and watch how different the comments feel.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.