
Chorouk Malmoum's High-Output AI Agent Playbook
Breakdown of Chorouk Malmoum's AI agent content and cadence, with side-by-side notes on Ben van Sprundel and John Curmi.
Chorouk Malmoum's High-Output AI Agent Playbook
I clicked into Chorouk Malmoum's profile expecting the usual "AI tips" feed. And then I saw the numbers: 63,249 followers, a 152.00 Hero Score, and a posting pace of 17.9 posts per week. That's not just consistent. That's a full-on publishing engine.
So I wanted to understand what makes it work. Not in a "steal their hooks" way, but in a real "what are they doing differently that keeps people coming back?" way. After comparing Chorouk with two other solid creators (Ben van Sprundel and John Curmi), a few patterns jumped out fast.
Here's what stood out:
- Chorouk wins with high-frequency, high-structure posts that feel like mini playbooks.
- The content is built for saving and sharing, not just reading.
- Their "technical insider" voice stays useful, not show-offy (hard balance, honestly).
Chorouk Malmoum's Performance Metrics
Here's what's interesting: Chorouk isn't just large, they're efficient. That 152.00 Hero Score suggests their engagement is punching way above what you'd expect for an audience of 63k. And when you pair that with 17.9 posts/week, you get a creator who is constantly giving the algorithm fresh chances to test, distribute, and learn.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 63,249 | Industry average | π Elite |
| Hero Score | 152.00 | Exceptional (Top 5%) | π Top Tier |
| Engagement Rate | N/A | Above Average | π Solid |
| Posts Per Week | 17.9 | Very Active | β‘ Very Active |
| Connections | 15,592 | Extensive Network | π Extensive |
To ground this, I like a quick side-by-side snapshot. We don't have every metric for every creator, so I won't pretend we do. But even with limited data, the contrast is pretty loud.
| Creator | Followers | Hero Score | Location | Positioning (from headline) |
|---|---|---|---|---|
| Chorouk Malmoum | 63,249 | 152.00 | France | Founder & CTO teaching AI Agents |
| Ben van Sprundel | 17,770 | 102.00 | Brazil | AI automation systems for marketing agencies |
| John Curmi | 11,365 | 96.00 | Norway | Tech consultant |
And one more comparison that matters: Chorouk's network depth. 15,592 connections is not a vanity metric. It usually means more DMs, more collaborations, more "oh yeah, I've seen your posts" moments.
What Makes Chorouk Malmoum's Content Work
Chorouk's content (based on the style patterns provided and the example post) reads like a technical curator who got tired of fluff and decided to ship only the useful parts. It's structured, punchy, and built for busy people who want a shortcut.
1. They Turn Complexity Into "The List" (Save-worthy)
So here's what they do: they take a messy concept (like agent maturity, AgentOps, orchestration) and compress it into a clean ladder, list, or roadmap. The example post is basically a framework: 5 levels, each level defined in 2-3 bullets. No wandering. No throat-clearing.
And the "insider" credibility is baked in: "I've spent 500+ hours auditing..." That line does two jobs at once: it earns attention and it sets expectations that what's coming is curated, not guessed.
Key Insight: Build posts people can screenshot without losing meaning.
This works because LinkedIn rewards two behaviors Chorouk targets hard: saves ("I need this later") and shares ("my team needs this"). A tight list format makes both feel natural.
Strategy Breakdown:
| Element | Chorouk Malmoum's Approach | Why It Works |
|---|---|---|
| Packaging | Roadmaps, levels, numbered lists | Easy to skim, easy to save |
| Density | Short bullets, minimal filler | Feels high-value per line |
| Authority | "I spent X hours" framing | Instant credibility without bragging |
2. They Post Like a Studio, Not Like a Person With "Time"
17.9 posts per week is the detail I couldn't unsee. That's 2-3 posts per day. Most creators can't do that without quality falling off. Chorouk's workaround is structure: repeatable post architecture with new inputs.
It's not "write from scratch" every time. It's more like:
- pick a problem ("most people are stuck in chatbot mindset")
- drop a framework
- add a resource list
- end with a save/share CTA
That is a system.
Comparison with Industry Standards:
| Aspect | Industry Average | Chorouk Malmoum's Approach | Impact |
|---|---|---|---|
| Posting cadence | 2-5 posts/week | 17.9 posts/week | More shots on goal, faster iteration |
| Content creation | "Fresh story" each post | Framework-driven templates | Lower friction, higher consistency |
| Topic delivery | Long explanation | Compressed, list-first | Better skim rate, better retention |
Now, does high-frequency always win? No. If the posts are generic, people tune out. But Chorouk offsets volume with curation and specificity.
3. They Speak "Engineer" and "Outcome" in the Same Post
This is subtle, but it's a big deal. Chorouk uses real technical vocabulary (AgentOps, A2A protocols, orchestration, observability) while still keeping the point clear: "Most companies are at Level 1, but the tech is already at Level 5."
That's basically a translation layer:
- technical readers feel seen (no baby talk)
- non-technical readers still get the story (maturity gap, opportunity)
Ben van Sprundel does something similar, but with a different buyer: marketing agencies. His headline screams systems for SEO, newsletters, ads, recruiting. That audience wants workflows and ROI. Chorouk's audience is more "builders + tech leaders" who want architectures, patterns, and tool stacks.
John Curmi's positioning is simpler ("Tech Consultant"), which can work great, but it usually means you have to show your niche through content choices. Chorouk does that up front: "Building and teaching AI Agents" is a magnet.
4. They Use CTAs That Feel Like Help, Not Marketing
Want to know what surprised me? The CTAs aren't begging. They're functional.
In the example:
- "π Get the full list"
- "π Save this"
- "β»οΈ Repost if you believe agents are the future"
That sequence is clever because it matches three different reader moods:
- "I want the resource" (link)
- "I want this later" (save)
- "I want to signal my belief" (repost)
And it stays aligned with the vibe of the post: fast, useful, slightly urgent.
Their Content Formula
Chorouk's formula (from the writing style analysis and the example post) is basically a scroll-stopper + framework + proof + action.
Content Structure Breakdown
| Component | Chorouk Malmoum's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Authority + tension ("500+ hours" + "most people stuck") | High | Creates credibility and stakes fast |
| Body | Roadmap list with short sub-bullets | Very high | Skimmable, structured, screenshot-friendly |
| CTA | Link + save + repost prompt | High | Multiple low-friction engagement options |
The Hook Pattern
They often open with a 1-2 punch:
- a credibility marker (time spent, interviews, audits)
- a contrarian observation ("most people are still stuck")
Template:
"I've spent [credible effort] doing [hard thing].
Most people are still stuck in [old mindset].
Here's the [number] [framework] to fix it."
A couple example variations that fit the pattern:
- "I've reviewed 100+ agent stacks. Most teams are missing this one layer. Here's the checklist."
- "I built agents in production. Most advice online skips the boring parts. Here's the real workflow."
This hook works when you can honestly claim the effort. If you can't, don't fake it. Borrow the structure, not the flex.
The Body Structure
The body is where Chorouk compresses the value. The rhythm is staccato, then dense, then airy again.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Name the framework | "I'm breaking down the 5 levels..." |
| Development | Numbered levels + bullets | "1. The Prompt Wrapper |
| β Single LLM call..." | ||
| Transition | Pattern interrupt line | "The wild part ?" |
| Closing | Resource + save prompt | "Get the full list... Save this..." |
And yes, the "The wild part ?" thing is a quirk. But it functions like a reset button for attention.
The CTA Approach
Chorouk's CTAs tend to be:
- direct (no long justification)
- value-first (link to curated repos, lists, guides)
- community-coded ("repost if you believe...")
Psychology-wise, it works because it gives the reader an identity-based action. Not "help me," but "signal what you stand for."
Where Chorouk Beats Ben and John (And Where They Don't)
I like Ben and John as comps because they represent two common creator lanes:
- Ben: niche business operator content (automation for agencies)
- John: consultant credibility content (general tech consulting)
Chorouk is closer to "technical educator + curator" with founder energy.
Here are three comparisons that made the differences click for me.
Comparison Table: Audience Promise and Content Shape
| Creator | Core Promise (implied) | Content Likely to Win With | Risk to Watch |
|---|---|---|---|
| Chorouk | "I'll make agent building clearer and faster" | Frameworks, repo lists, maturity models | Posting volume can blur differentiation if too repetitive |
| Ben | "I'll help agencies ship automation that sells" | Case studies, system walkthroughs, offer design | Can skew too tactical and miss bigger narrative hooks |
| John | "I'll help teams solve tech problems" | Opinion, project lessons, consulting patterns | Broad positioning can make follow reason less obvious |
Comparison Table: Social Proof Mechanics
| Mechanic | Chorouk | Ben | John |
|---|---|---|---|
| Authority | Time invested + curation | Builder/operator systems | Consultant credibility (role-based) |
| Share trigger | Lists and maturity ladders | Agency operators sharing "this works" | General tech takes shared by peers |
| Save trigger | Very high (checklists, levels) | Medium-high (workflows) | Medium (depends on specificity) |
And one small detail: Chorouk's best posting times are listed as 12:00-13:00 and 23:00-00:00. Midday makes sense. The late slot is interesting. It often catches (1) night-owl builders and (2) US morning if you're in France. Smart.
3 Actionable Strategies You Can Use Today
-
Write one post as a ladder - "Level 1 to Level 5" works because it gives people a place to locate themselves.
-
Add a save-worthy artifact - a checklist, 10 tools, 5 repos, 7 mistakes. Make the post feel like a reference.
-
Use a 3-option CTA - link for action, "save" for intent, "repost" for identity. Readers pick what fits.
Key Takeaways
- Chorouk's edge is structure + volume - high cadence works when the format is repeatable and tight.
- Lists are not lazy when they're curated - the difference is selection and framing, not word count.
- The best hooks combine credibility and tension - "I did the work" + "you're stuck" + "here's the map."
- Ben and John are strong, but Chorouk's positioning is sharper - "building and teaching AI agents" is instantly followable.
Give one of Chorouk's patterns a shot this week. Not to copy the vibe, but to see what happens when you package your knowledge like a tool someone can actually use.
Meet the Creators
Chorouk Malmoum
Founder & CTO | Building and teaching AI Agents | Franceβs Top 2% voice in AI
π France Β· π’ Industry not specified
Ben van Sprundel
Founder @ Ben AI | AI Automation Systems for Marketing Agencies | Proven Systems for SEO Β· LinkedIn Β· Newsletters Β· Ads Β· Recruiting
π Brazil Β· π’ Industry not specified
John Curmi
Norway Tech Consultant
π Norway Β· π’ Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.