Charlie Hills's AI Content Playbook, Explained

Charlie Hills and the Art of Practical AI Content

I stumbled across Charlie Hills while looking for creators who talk about AI without doing the usual "future of work" fog.

And what grabbed me fast was the combo of scale and consistency: 182,823 followers, a Hero Score of 89.00, and a posting pace of 8.7 posts per week. That's not "I post when inspiration hits" energy. That's a system.

So I went down the rabbit hole. I wanted to understand what makes Charlie's posts feel so easy to read (and weirdly hard to ignore), and how that compares to two other high-performing creators with similar Hero Scores: Guillaume Moubeche and Stanislav Beliaev.

Here's what stood out:

• Charlie doesn't just teach AI. He sells the feeling of "I can do this today".
• The content is engineered for scanning: one idea per line, strong labels, tight steps.
• The CTA strategy is simple, repeated, and honestly... effective.

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Charlie Hills's Performance Metrics

What's interesting is that Charlie's numbers signal two things at once: big reach (182k) and strong audience response (Hero Score 89). When those two line up, it usually means the creator isn't just getting seen, they're getting read. And the posting cadence tells you the rest: Charlie treats LinkedIn like a daily product, not a weekly diary.

Key Performance Indicators

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What Makes Charlie Hills's Content Work

Charlie isn't the only smart person on LinkedIn. The difference is he packages his smarts like a creator who respects your time.

And when you compare him to Guillaume and Stanislav, you can see three distinct lanes:

Quick side-by-side snapshot

Now, the fun part: Charlie's repeatable patterns.

1. The "Do this, not that" practicality

The first thing I noticed is Charlie rarely stops at theory. If the topic is AI, you're getting a workflow, steps, or a prompt-like instruction. It reads like a helpful friend who also happens to be annoyingly organized.

And the tone matters. It's not "AI will change everything". It's "Here's the exact way to get a better output in 5 minutes".

Key Insight: Turn every post into a mini action plan: problem - steps - payoff.

This works because LinkedIn is a scrolling environment. People don't reward effort. They reward clarity. Charlie makes the "next action" obvious, so the brain relaxes and keeps reading.

Strategy Breakdown:

2. He writes for scanners, not scholars

Charlie uses aggressive whitespace. One thought per line. Micro-headings. Quick pivots like "But" and "So". It's basically feed-native writing.

What's funny is this is also a positioning move. It signals confidence. When someone writes in tight beats, it feels like they're not hiding behind words.

Comparison with Industry Standards:

3. Authority through "tested-in-public" signals

Charlie builds credibility by showing the work, not just claiming expertise. He'll reference what he personally uses, what he does most of the time, and what he learned from real creation.

Compared to Guillaume and Stanislav, it's a different flavor of authority:

And here's the thing: Charlie's kind of authority is the easiest to borrow.

4. CTAs that feel like a service (even when they're sales)

This surprised me. Charlie's CTAs are direct, but they don't land like an ad. The most common pattern is some version of "Save this" and "Repost" framed as helping someone else.

That tiny shift matters because it turns sharing into a generous act, not self-promo.

Also, by repeating similar CTAs, he trains the audience. People start expecting the close, which makes it easier to act.

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Their Content Formula

Charlie's formula is simple enough to copy, but structured enough to keep working even when the topic changes.

Content Structure Breakdown

The Hook Pattern

Charlie tends to open with a short, slightly provocative line that sets a clear promise.

Template:

"Most people use AI for content wrong. Here's the fix:"

Example-style variations you can borrow:

• "Everyone's chasing perfect posts. That's why they're bland."
• "If your AI writing sounds robotic, it's not the model. It's the instructions."
• "You don't need more tools. You need a simple workflow."

Why this works: it creates a quick tension ("I'm doing it wrong") and then resolves it with an immediate payoff ("here's the fix"). It's not complicated. It's just effective.

The Body Structure

Charlie builds the middle like a mini tutorial. It's not "here are my thoughts". It's "follow these steps".

Body Structure Analysis:

The CTA Approach

Charlie's CTA style is consistent:

• A practical action: "Save this" (signals utility)
• A social action: "Repost ♻️" (signals generosity)
• Sometimes a link or community invite (conversion)
• Sometimes a question (comments)

Psychology-wise, it's smart because it gives multiple "levels" of engagement. Not everyone will click. Some will save. Some will repost. Some will comment. And all of those help distribution.

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Where Guillaume and Stanislav Fit (and what Charlie does differently)

I don't want this to turn into a Charlie fan club post, because Guillaume and Stanislav are doing something valuable too.

Guillaume Moubeche is the "high signal founder" archetype. The headline alone carries proof. When a creator can point to a specific outcome like a $150m valuation, they can write fewer how-to steps and still get attention. People show up for the judgment.

Stanislav Beliaev is a "builder signal" creator. YC + ex Nvidia is a credibility stack that tells you: this person has shipped serious things. That kind of audience often wants clearer thinking and real engineering lessons, not motivation.

But Charlie's advantage is that his content is easy to act on even if you don't know him.

Here's a practical comparison you can use when choosing your own lane:

So if you want more saves and shares, Charlie's approach is the cleanest to copy.

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3 Actionable Strategies You Can Use Today

1. Write one-line thoughts on purpose - It boosts completion rate because people feel progress as they scroll.

2. End every post with a single obvious action - "Save this" or "Comment with X" beats vague endings because it removes choice overload.

3. Pick one proof style and repeat it - workflows (Charlie), outcomes (Guillaume), or credentials plus build logs (Stanislav). Consistency builds trust fast.

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Key Takeaways

1. Charlie wins with action-first content - the reader leaves with steps, not just opinions.
2. Formatting is part of the strategy - whitespace and labels are distribution tools, not just style.
3. Authority can be built three ways - repeated practice (Charlie), results (Guillaume), or builder credibility (Stanislav).
4. CTAs work best when they feel helpful - saving and reposting becomes a "do this for your people" move.

If you're stuck overthinking your next post, copy Charlie's simplest habit: write a hook, give 3-6 steps, and tell people exactly what to do next. Try it once and see what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.