Bas Gosewisch's Growth Experiments That Get Attention

Bas Gosewisch's Growth Experiments That Get Attention

I fell into a small LinkedIn rabbit hole the other day: Bas Gosewisch has 3,804 followers and still posts with the kind of energy you usually see from accounts ten times bigger. Then I noticed the metric that really explains it: a Hero Score of 131.00. That is elite engagement relative to audience size.

So I pulled two other creators into the comparison to sanity check what I was seeing: Nate Herkelman (much bigger audience, same Hero Score) and Bert Hubert (different vibe, slightly lower Hero Score). I wanted to understand what makes Bas work so well with a modest posting cadence - and what parts are repeatable if you're trying to grow without turning LinkedIn into a second job.

Here's what stood out:

• Bas writes like a smart colleague who is actively testing things, not a lecturer handing down commandments.
• He wins with structure and clarity (hooks, steps, numbers), not volume - 1.1 posts per week is plenty when each post earns its keep.
• Side-by-side, the three creators show three different paths to attention: growth experiments (Bas), operator-first scaling lessons (Nate), and sharp expert commentary (Bert).

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Bas Gosewisch's Performance Metrics

Here's what's interesting: Bas and Nate both sit at a 131.00 Hero Score, but Nate has 39,955 followers while Bas has 3,804. That tells me Bas is doing something very right in how he packages ideas and invites interaction, because attention is not just about reach - it's about how often people choose to react and respond when you show up.

Key Performance Indicators

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What Makes Bas Gosewisch's Content Work

Bas is basically running a "public lab notebook" for growth. But it's not messy. It's designed. And that's the trick.

1. He frames growth like a practical problem, not a buzzword

So here's what he does: he takes a fuzzy business topic (activation, retention, proof-of-value, creative testing, AI tooling) and snaps it into a clean mental model. Usually in the first few lines. That reframe is the moment you feel yourself nodding.

He'll go from something like "we're losing users" to "this isn't pricing - it's proof-of-value." And suddenly you have something you can actually work on Monday morning.

Key Insight: Turn a vague pain into a single, debatable sentence that feels true.

This works because people don't share "tips." They share a reframe that makes them feel smarter in front of their team. Bas gives readers that, without being smug about it.

Strategy Breakdown:

2. He uses "early experiment" energy, which lowers reader resistance

A lot of creators try to sound finished. Bas often sounds mid-build: "I'm still tinkering," "it's an early one," "okay start if I'm honest." That honesty is disarming.

And it does something sneaky: it invites the reader to contribute. You're not judging a final product. You're helping shape the next iteration. That is a comment engine.

Comparison with Industry Standards:

Now, here's where it gets interesting: this same "unfinished" posture shows up differently in the other two creators.

• Nate often shares operator lessons as if he's already paid the price (confident, decisive).
• Bert often shares commentary that feels like "I've seen this movie before" (sharp, sometimes contrarian).

Bas sits in the sweet spot: confident enough to teach, humble enough to invite a conversation.

3. He wins with whitespace and rhythm (seriously)

If you scroll Bas's posts, you can feel the pacing.

Short lines.

A pause.

A punchy fragment.

Then a methodical list.

That format matters more than people admit because LinkedIn is skim-first. His structure is basically a reading aid. And the frequent rhetorical questions are like little handles that pull you down the post.

Want a quick way to see the difference across the three?

4. He picks a posting lane that matches his cadence

Bas posts 1.1 times per week. That is not a content firehose. So he can't rely on volume. He has to rely on "post quality per attempt."

Two things make this sustainable:

• His topics fit a repeatable format: experiments, workflows, metrics.
• He can recycle the same skeleton: hook, reframe, steps, takeaway, question.

Also, the suggested timing is almost boring in the best way: morning (08:00-10:00 Europe/Brussels), especially for deeper experiment posts. When your post has steps and nuance, you want people awake, not doomscrolling at midnight.

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Their Content Formula

Bas's strongest posts feel like a mini-workshop you can finish in one coffee.

Content Structure Breakdown

The Hook Pattern

Bas tends to open with a line that makes you choose a side. Or at least pause.

Template:

"If you're seeing [pain], it's not a [common explanation]. It's a [real explanation]."

Other reusable Bas-style hooks:

"STOP doing [common behavior]. Do this instead."

"Text-to-[thing] is [metaphor]. [Alternative] is [metaphor]."

Why it works: it gives the brain a clean file folder. "Oh, we were mislabeling the problem." And people love forwarding that feeling.

The Body Structure

He doesn't wander. He stacks.

Body Structure Analysis:

And the spacing is part of the persuasion. When every idea gets its own line, it feels more certain. It's a simple trick, but it works.

The CTA Approach

Bas's CTAs are rarely "buy" or even "follow." They're usually one of these:

• A question: "Have you tried it?"
• A request for patterns: "How are you handling this?"
• An offer: "Comment and I'll DM you the flow."

Psychologically, this lands because it feels like collaboration, not extraction. You're not being harvested for engagement. You're being invited into the workshop.

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Bas vs Nate vs Bert: what the numbers suggest

We don't have engagement rate data here (it's N/A), so we can't pretend to know average likes or comments per post. But we do have enough to make a useful point about creator "efficiency": Hero Score relative to audience size and posting frequency.

My takeaway from that table: Bas and Nate are both high-engagement creators, but their "starting advantage" is different.

• Nate has distribution. The audience is already there.
• Bas has precision. The post itself does the heavy lifting.
• Bert has authority. People follow because the perspective is distinctive, even if it's not packaged as a step-by-step playbook.

If you're building from under 5k followers, Bas is the model I'd copy first.

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What Bas does differently (and what you can steal)

Let's get specific about behaviors you can copy without needing his exact background.

Bas's repeatable moves

1. Name the real bottleneck. He loves reframes like "it's not a pricing problem" because they cut through noise.

2. Show the steps, not just the outcome. Even when he shares a win, he makes it reproducible.

3. Use numbers as anchors. Not for flexing, but for clarity (MRR, ARPU, cohorts, trial-to-paid). Even a simple hypothetical helps.

4. Admit what's not perfect. This is the trust multiplier. People believe the good news because they also hear the caveats.

Where Nate and Bert differ (and why it's useful)

Bas is the "builder." Nate is the "operator." Bert is the "public thinker."

If you want the short version:

• Copy Bas if you want comments and saves through clarity.
• Copy Nate if you want authority through execution stories.
• Copy Bert if you want long-term followership through strong, thoughtful positioning.

And yes, you can mix them. But starting with one primary mode keeps you consistent.

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3 Actionable Strategies You Can Use Today

1. Write one debatable reframe - Take your common problem and rewrite it as "It's not X, it's Y" to trigger instant curiosity.

2. Use the "steps + honesty" combo - Share a 4-6 step process and add one line about what's still messy so the post feels real.

3. End with a collaboration CTA - Ask "Have you tried it?" or offer to share a template; it invites replies without begging.

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Key Takeaways

1. Bas wins on clarity, not volume - 1.1 posts per week works when each post is structured and skimmable.
2. Hero Score tells the real story here - 131.00 with 3,804 followers signals unusually strong audience response.
3. Experiment energy builds trust fast - sharing what's early, what's working, and what's not keeps people leaning in.
4. Different creators, different engines - Nate scales through operator authority; Bert through distinctive commentary; Bas through practical, repeatable thinking.

If you try one thing from this, try the reframe. Post it, ask a simple question, and see who shows up in your comments. You might be surprised.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.