Awa K. Penn's AI Lists That Keep People Coming Back

I fell into one of those LinkedIn rabbit holes where you click one post, then another, then suddenly it's 20 minutes later and you're thinking, "Wait... why is this so hard to stop reading?" That's basically what happened when I looked at Awa K. Penn. 61,004 followers, 5 posts per week, and a Hero Score of 151.00. That last number is the part that made me sit up a little straighter. It signals that the audience isn't just there, they're reacting.

So I wanted to understand what makes her content work, and here's what I found after comparing her approach with two other very strong creators: Will Guidara (94,291 followers, Hero Score 150.00) and Laura Kremer (12,941 followers, Hero Score 149.00). And honestly? The fun part is that they land in almost the same engagement tier while playing totally different games.

Here's what stood out:

Awa turns "AI overwhelm" into bite-size certainty with a repeatable format you can spot from a mile away.
Will wins with authority + warmth, where the ideas feel earned (not packaged).
Laura shows how a smaller audience can still hit near-elite performance by being community-first and niche-clear.

Awa K. Penn's Performance Metrics

Here's what's interesting: Awa doesn't have the biggest audience in this set, but she has the highest Hero Score. That usually means the content is doing more than broadcasting. It's creating a habit. And the posting cadence (about 5.0 posts/week) tells me she's not waiting around for inspiration, she's running a system.

Key Performance Indicators

Metric	Value	Industry Context	Performance Level
Followers	61,004	Industry average	🌟 Elite
Hero Score	151.00	Exceptional (Top 5%)	🏆 Top Tier
Engagement Rate	N/A	Above Average	📊 Solid
Posts Per Week	5.0	Active	📅 Active
Connections	6,270	Growing Network	🔗 Growing

What Makes Awa K. Penn's Content Work

Before we zoom into tactics, I want to show you something that surprised me. All three creators land around the same Hero Score range, but their "engagement engines" are totally different.

My quick read: Awa builds speed and repeatability. Will builds meaning and trust. Laura builds belonging and relevance.

Creator Snapshot (side-by-side)

Creator	Location	Followers	Hero Score	Posting Cadence (known)	Primary "Product"
Awa K. Penn	Ireland	61,004	151.00	5.0 posts/week	AI learning shortcuts and resources
Will Guidara	United States	94,291	150.00	N/A	Leadership and hospitality thinking
Laura Kremer	Germany	12,941	149.00	N/A	e-commerce community building

Now, the fun part: what Awa actually does on the page.

1. She writes for scanners, not readers

So here's what she does: she assumes you're busy. The posts are built to be skimmed fast, but still feel useful. Lots of one-line paragraphs. Lots of lists. Lots of "visual anchors" like arrows (→) and emoji bullets (✳ 👉 🔄). You don't "read" these posts as much as you move through them.

And when the topic is AI, that matters. Because AI content can get dense fast. Awa keeps it light enough that you don't bounce.

Key Insight: If your audience is overwhelmed, your format should feel like relief.

This works because cognitive load is real. People come to LinkedIn in tiny pockets of time. If the first five seconds feel heavy, they're gone.

Strategy Breakdown:

Element	Awa K. Penn's Approach	Why It Works
Layout	Short lines + big white space	Makes posts feel "easy" to consume
Structure	Hook → list/value → separator → CTAs	Trains the reader to expect payoff
Visual cues	Emojis, arrows, dashed line separator	Guides the eye like signage

2. Repetition that turns into a brand

Awa repeats on purpose. Not in a boring way, in a "oh I know this creator" way. You see the same signature moves:

"Learn AI for FREE here:"
"🔄 REPOST to help others know this"
"👉 Follow me, Awa K. Penn, for more..."

You might think repetition makes content stale. But here's the thing: on LinkedIn, repetition is often what makes content travel. People recognize it instantly, and that recognition lowers resistance.

Comparison with Industry Standards:

Aspect	Industry Average	Awa K. Penn's Approach	Impact
CTA consistency	Random or subtle	Highly consistent slogans	Builds habit and recall
Formatting	Mixed paragraphs	Skimmable micro-lines	Higher completion rate
Share prompt	Implied	Direct: "REPOST"	More shares from casual readers

And if you compare that to Will and Laura, the repetition is there too, just in different forms. Will repeats themes (hospitality, leadership, generosity) more than catchphrases. Laura repeats a community stance (we, us, builders) more than a template.

3. She curates like a friend who did the homework

Want to know what surprised me? Awa's posts often read like the best kind of shortcut: "I already sorted it. Here's the clean list." That is a huge value prop in AI, where the average person can't tell what's noise and what's signal.

Instead of trying to prove she's the smartest person in the room, she acts like the person who compiled the best resources and made them usable.

This is also where Awa differs from Will.

Will: "Let me tell you the principle and the story behind it." (Depth and emotion.)
Awa: "Let me give you the list and the workflow." (Speed and action.)

Laura lands in the middle. She often has the practical angle too, but anchored in community outcomes: what helps e-commerce operators, what helps members, what helps a network grow.

4. Cadence + timing that keeps her top-of-mind

Awa posts about 5 times per week, and the best posting window we have is early afternoon around 14:00 local time. That combination matters.

Now, I'm not going to pretend timing is magic. It's not. But cadence is a real advantage because it gives you more "shots on goal" and more chances to be the post someone saves.

And when you pair that with a consistent template, you get compounding returns: the writing gets faster, the audience knows what they'll get, and LinkedIn's feed has more opportunities to test and distribute.

Their Content Formula

Awa's formula is so consistent you can almost outline it from memory after a week of watching.

Content Structure Breakdown

Component	Awa K. Penn's Approach	Effectiveness	Why It Works
Hook	Bold contrast lines and punchy claims	High	Stops scroll fast, low effort to read
Body	Curated lists, tools, mini-descriptions, links	High	Feels immediately useful, easy to save
CTA	Repost + follow + "free" learning offer	High	Clear next step, social sharing prompt

The Hook Pattern

Awa doesn't warm up. She starts with impact. Often it's a contrast or a clean promise.

Template:

"Forget X. Forget Y. Forget Z."

Other reusable openers in her style:

"10 AI skills everyone should master in 2026"

"I just compiled 15 things you can do with it"

Why this hook works: it creates instant certainty. You're not asking, "Where is this going?" You're thinking, "Oh, this is a list. I'm safe." Pretty impressive, right?

When to use it: when you have a clear payoff that can be delivered quickly (tools, prompts, workflows, resources). If your idea needs nuance, this hook can feel too sharp. That's where Will's style shines.

The Body Structure

Awa's body is basically an info product broken into snack-size blocks. Minimal transitions, heavy formatting.

Body Structure Analysis:

Stage	What They Do	Example Pattern
Opening	State the benefit fast	"Learn AI for FREE here:"
Development	List items with micro-explanations	"✳ [Resource]" + 1-2 lines
Transition	Use spacing, not prose	Blank lines + separators
Closing	Shift into share/follow commands	"🔄 REPOST" + "👉 Follow"

And here's where it gets interesting: the "transitions" are basically design choices. White space is doing the work that sentences usually do.

The CTA Approach

Awa's CTAs are direct. No hedging. No "if you feel like it." It's more like: here's the value, now do something with it.

Why that works psychologically:

Repost CTA frames sharing as helpful, not promotional: "help others know this"
Follow CTA is identity-based: you're following a person who consistently finds shortcuts
FREE learning CTA is an immediate trade: attention for utility

Now compare that with Will and Laura.

CTA and Value Style Comparison

Creator	What they "sell" implicitly	Typical closing move	Why people respond
Awa	Speed, tools, certainty	Repost + Follow + free resources	Utility and habit
Will	Principles, craft, leadership	Thoughtful reflection and invitation	Trust and resonance
Laura	Community, connection, practical growth	Community-first prompt (join, attend, discuss)	Belonging and relevance

You can steal from all three. But you have to pick the game you want to play.

The Will Guidara and Laura Kremer contrast (and why it matters)

I kept thinking about this while comparing them: Awa wins the feed with packaging. Will wins the mind with meaning. Laura wins the niche with proximity.

With Will, the authority is baked in. His headline signals real-world credibility (bestselling author, conference host, etc.). The audience leans in because the ideas feel lived.
With Laura, the smaller follower count is not a weakness. It's a focus. If you're leading a community, you don't need everyone. You need the right people.
With Awa, the "product" is consistency. If you follow her, you know you'll keep getting digestible AI learning.

And the Hero Scores being clustered (151, 150, 149) is a nice reminder: you don't need the exact same style to win. You need a style that matches your audience's moment.

3 Actionable Strategies You Can Use Today

Write for the scroll - Use one-idea lines, big spacing, and a list format so your post feels easy in the first 3 seconds.
Repeat one signature CTA for 30 days - Pick a single closing line (follow, subscribe, repost) and keep it consistent until your audience remembers it.
Curate like you're saving a friend time - Build posts around "I sorted it for you" lists (tools, templates, resources) and add 1-2 lines of context per item.

Key Takeaways

Awa's edge is packaging + cadence - consistent structure, heavy readability, and frequent posting keeps her top-of-mind.
Will's edge is credibility + warmth - the ideas feel earned, which creates deep trust.
Laura's edge is niche clarity + community gravity - smaller audience, strong performance, because the content is for a specific group.
Hero Score parity proves there are multiple paths - you can win with lists, stories, or community, as long as the audience payoff is clear.

If you try just one thing from this, try tightening your format so a stranger can skim it and still get value. That's the Awa lesson. And it's a good one.