Anton Martyniuk's Playbook for Scannable Tech Posts

Anton Martyniuk's Playbook for Scannable Tech Posts

I stumbled onto Anton Martyniuk's profile after seeing a post that looked like it was built for speed-reading. And then I saw the numbers: 69,571 followers, a 141.00 Hero Score, and a posting cadence of 6.4 posts per week. That combo made me pause. Because lots of people post a lot, and lots of people have followers, but not many keep the whole thing feeling consistently useful.

So I got curious. What is he doing that keeps developers coming back, while still staying readable in a feed that's basically a chaos scroll? I pulled in two other creators as comparison points - Eric Blaauboer and Anne-Liese Prem - and a few patterns jumped out fast.

Here's what stood out:

• Anton wins with a repeatable, highly scannable teaching format that makes complex topics feel easy.
• All three creators have strong "signal", but they earn it differently: Anton through templates and numbers, Anne-Liese through perspective and trend framing, Eric through a narrow, personal mission.
• Hero Score being similar across all three is the twist - it suggests you don't need a massive audience to create strong engagement relative to your size.

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Anton Martyniuk's Performance Metrics

Here's what's interesting: Anton is both high-volume and high-impact. That usually breaks for most creators. Post too often and quality drops. Post too rarely and momentum dies. Anton sits in that rare zone where frequency looks like a feature, not a bug - because the format is engineered to be repeatable without feeling lazy.

Key Performance Indicators

Now, before we compare anything, one quick reality check: we don't have engagement rate data here. But Hero Score is a strong proxy for "how much response you get given your audience size". And seeing Anton at 141.00 with a big audience is, honestly, a great sign.

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Side-by-side snapshot: 3 creators, 3 ways to win

Want to know what surprised me? Their Hero Scores are all clustered (141, 139, 137), even though their audiences are wildly different. That tells me the platform rewards clarity and resonance more than raw size.

If you only looked at follower count, you'd think Anton is playing a different sport. But Hero Score says: Eric and Anne-Liese are punching above their weight too. Different arenas, same outcome: people react.

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What Makes Anton Martyniuk's Content Work

Anton feels like the technical lead who actually enjoys teaching. Not in a "lecture" way. More like: "I just solved this problem at work, here's the shortcut, don't repeat my pain." And he wraps it in a format that's perfect for LinkedIn.

1. Scannability as a product feature

So here's what he does: he writes posts like they're mini playbooks. Short lines. Clear sections. Lists that you can skim in 10 seconds and still walk away with something.

You see it in the way he uses transitions like "Here is how to fix it 👇" and then drops the list. It's not fancy writing. It's feed-native engineering.

Key Insight: Build your post so someone can skim it and still win.

This works because most people are not sitting down to read. They're waiting for a meeting, in line for coffee, or pretending they're listening on a call. Anton's format respects that reality.

Strategy Breakdown:

2. Proof-first teaching (numbers, benchmarks, contrast)

Anton doesn't just say "optimize your query". He makes it concrete with contrast: seconds to milliseconds, 10x to 15x improvements, p99 SLA pressure. Even when you don't replicate his exact numbers, you believe he actually measured something.

And the best part? This isn't bragging. It's framing. Metrics give the lesson weight.

Comparison with Industry Standards:

3. A narrow promise that compounds

His headline is not trying to impress everyone. It's one clear promise: help developers improve .NET skills and craft better software. Every post reinforces that.

This is where the comparison gets fun:

• Anton is a teacher-builder: repeatable lessons for a big technical audience.
• Anne-Liese is a perspective curator: patterns, cultural signals, trend translation.
• Eric is mission-driven: one core topic (stopping smoking) with personal meaning.

Different styles, same principle: make it obvious why someone should follow.

4. CTAs that feel like navigation, not begging

Anton almost always closes with a CTA stack: main resource, then repost, then follow. Some people hate CTAs, but his are predictable and clean. It's like a footer in a good blog.

But here's the thing: because the main content is strong, the CTA feels like a bonus, not a tax.

Also, the "Repost to help others" angle is clever. It gives people a social reason to share that isn't "look at me".

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Their Content Formula

Anton has one of the clearest formulas I've seen in technical LinkedIn. It's basically: hook with a result, compress the pain, drop a list, add a bonus, then a clean CTA footer.

Content Structure Breakdown

The Hook Pattern

What I noticed is he often starts with an outcome or a "most devs miss this" angle, then pivots into the list.

Template:

"I improved X by Yx (and you can too). Here is what I did 👇"

2 more plug-and-play variants that match his style:

"Most developers do X. But seniors do Y. Here are the differences 👇"

"Your API feels slow? You're probably missing these simple optimizations 👇"

Why this works: it gives you a clear reason to keep reading, and it sets up the list so your brain goes, "Ok, I just need to grab the steps." Use it when you can honestly tie a lesson to a measurable result, or a common mistake.

The Body Structure

Anton is basically building micro-courses inside a post. The body is where the trust compounds.

Body Structure Analysis:

Now, here's where it gets interesting: this structure doesn't just teach. It also makes commenting easier. People can respond to "Step 2" or ask about "the benchmark". That's built-in conversation fuel.

The CTA Approach

Anton uses a 3-layer CTA:

1. A primary action tied to the content (newsletter, resource, workshop, link).
2. A repost CTA (positioned as helping others).
3. A follow CTA with a clear promise (improve .NET skills).

Psychology-wise, it's smart because it gives readers options. Not ready to subscribe? Repost. Not ready to repost? Follow. Not ready to follow? At least you got value. No hard pressure.

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What the comparisons reveal (and why Hero Score matters)

If you compare Anton to Anne-Liese Prem, the biggest difference is the "unit" of value:

• Anton delivers implementation value (do these steps, change this code, use this pattern).
• Anne-Liese delivers interpretation value (here's what this trend means, here are the cultural signals).

And Eric is different again. His headline suggests he offers transformation value (stop smoking, a path forward). It's narrower, but when it's relevant, it's deeply relevant.

One more side-by-side that helped me think about it:

And yes, Anton has the biggest audience. But Eric's near-equal Hero Score is the reminder I needed: a creator can be small and still be strong.

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Timing and consistency (Anton is quietly disciplined)

We also have a hint about best posting times: morning around 07:30 and midday around 12:30-13:00 (Europe/Kyiv). If Anton is actually hitting those windows while posting 6.4 times a week, that's not random. That's a system.

Most creators rely on motivation. Anton's output looks more like process. And if you're trying to grow, process wins.

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3 Actionable Strategies You Can Use Today

1. Write for skimmers first - Use short lines, clear sections, and lists so your post still works at 20 percent attention.

2. Lead with proof or contrast - Even a simple before/after (time saved, mistakes avoided, clarity gained) makes your lesson feel real.

3. End with a predictable CTA footer - One primary action, one share prompt, one follow prompt. Clean, consistent, and not needy.

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Key Takeaways

1. Anton wins with format - the content is strong, but the scannable structure is what turns it into a habit.
2. Hero Score is the underrated metric - Eric and Anne-Liese show that strong engagement isn't reserved for massive accounts.
3. Consistency beats novelty - Anton repeats patterns on purpose, and people reward that.

If you try one thing this week, steal Anton's layout and make it your own. And then watch what happens to saves, comments, and follows.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.