Andrew Petcash's Sports Trend Posts That Stick

Andrew Petcash's Sports Trend Posts That Stick

I was scrolling LinkedIn and had one of those "wait, how is this working so well?" moments. Andrew Petcash sits at 36,783 followers, posts at a very real 6.3 times per week, and still puts up a 43.00 Hero Score. That combo is rarer than people think, because high frequency usually tanks quality, and quality without frequency usually grows slowly.

So I wanted to understand what makes his posts click, and I used two really useful comparison points: Will McTighe (422,142 followers) and Walker Deibel (27,409 followers). All three share the same 43.00 Hero Score, which is the part that surprised me most. Different sizes, different niches, but similar engagement strength relative to audience.

Here's what stood out:

• Andrew wins with an "analyst who actually likes the topic" vibe - short, scannable takes that feel like smart notes you want to save.
• Will wins with clarity and repeatable marketing patterns - he sells ideas without sounding salesy.
• Walker wins with authority and patience - fewer gimmicks, more trust-building for a very specific buyer-investor audience.

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Andrew Petcash's Performance Metrics

What's interesting is that Andrew's metrics point to a creator who has found a sustainable rhythm. 6.3 posts per week is a lot, but his Hero Score (43.00) suggests those posts aren't filler. Even with Engagement Rate: N/A, the Hero Score gives us a strong proxy: his audience reacts more than you'd expect for his size. And with 14,374 connections, he's also not posting into a vacuum - he's wired into a real network.

Key Performance Indicators

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What Makes Andrew Petcash's Content Work

Andrew's content feels like it comes from someone who spends a lot of time paying attention, then does you a favor by compressing what he noticed into a clean, scroll-stopping summary. And he does it without the "I have the answers" posture. It's more like: "I saw something. It's interesting. Here's the data. Let's watch what happens."

1. He leads with a macro observation, then earns it with data

So here's the first thing I noticed: Andrew often starts high-level, almost like a headline you'd see in a business newsletter. Then he immediately supports it with a compact list of stats, companies, or examples.

That structure does two jobs at once. It creates curiosity fast, and it proves he didn't just have a shower thought.

Key Insight: Open with a "big claim" line, then back it up with a tight list that makes the claim feel obvious.

This works because LinkedIn rewards momentum. People decide in the first second if a post is worth their attention. A macro hook gets the attention, and the list earns the attention.

Strategy Breakdown:

2. He writes for scanning, not for reading

Most people say they write "skimmable" posts, but Andrew actually commits to it. Short blocks. Lots of breathing room. Lists that are one line each. And a habit of letting one punchy sentence sit alone.

And get this: that formatting is not just aesthetic. It's a conversion tactic. If your post is easy to scan, more people finish it. If more people finish it, more people react. Simple.

Comparison with Industry Standards:

3. He stays optimistic, curious, and non-combative

You might think big trend posts need a hot take to travel. But Andrew's vibe is the opposite. He stays observational and upbeat. Even when he's pointing at power shifts (media changing hands, sports decentralizing, new tech entering leagues), it doesn't feel like a rant.

That matters because "safe to share" content spreads. If I agree with him, I can repost it. If I'm unsure, I can still comment without feeling like I'm joining a fight.

4. He posts like a newsletter editor, not like a diary

This one is subtle. Andrew's posting cadence (6.3 per week) only works because his topics feel editorial. They aren't "here's my day" updates. They're mini-briefings: sports tech, media business models, creator economics, league shifts.

And when he does mention Profluence, it usually feels like a natural extension, not a hard pitch. That's a huge difference.

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Their Creator Profiles Side-by-Side (The Big Picture)

Before we get too deep into tactics, it's worth seeing the three creators next to each other. Same Hero Score. Very different games.

Two quick observations I can't unsee now:

1. Andrew and Walker are closer in audience size, but Andrew posts at a pace that feels more like Will's "always-on" creator style.

2. Will has the biggest audience by far, yet Andrew and Walker match him on Hero Score. That suggests their posts hit a very aligned audience, not just a large one.

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Their Content Formula

Andrew's formula is deceptively simple. It's basically: "Hook with a trend, prove it with a list, add a calm opinion, then hint at what's next." If you're trying to grow in a niche like sports business, this is the kind of repeatable structure you can run for a long time.

Content Structure Breakdown

The Hook Pattern

He tends to start with a broad observation that feels slightly contrarian or simply "bigger than today." It creates that itch: "Wait, is that true?"

Template:

"A super interesting shift is happening in [sports/media/tech]..."

A few hook examples in his style (not direct quotes, but very close patterns):

• "Smart venues are moving faster than most people think..."
• "Sports are becoming media companies, whether they admit it or not..."
• "The trend is clear: distribution is shifting away from traditional gatekeepers..."

Why it works and when to use it: use this when you have a point that can be supported by a list. If you can't list proof in 5-10 lines, the hook risks feeling empty.

The Body Structure

Andrew doesn't "build an argument" in a long essay way. He stacks evidence quickly and lets the reader connect the dots.

Body Structure Analysis:

The CTA Approach

Andrew's CTA is usually not "Buy" or "Book a call." It's closer to: "If you liked this, I wrote more on it." That matters because his audience is there for analysis, not pressure.

Want the psychology? A soft CTA fits the tone of an observer. If he suddenly got aggressive, it would break trust.

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Where Will and Walker Make the Contrast Even Clearer

This is where comparing creators gets fun. Because Andrew's strengths pop more when you put them next to two different successful playbooks.

Comparison Table: Positioning and Content Feel

And here's the part that surprised me: all three can land a 43.00 Hero Score with totally different emotional tones. So you don't need to copy a vibe. You need to match a vibe to a clear promise.

Comparison Table: Distribution and Conversion Paths

If you post about sports business like Andrew, you're usually selling attention and trust first. If you post marketing like Will, you can sell faster because the reader feels an immediate pain. If you post business acquisition like Walker, you win by being steady and right over time.

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What I'd Copy From Andrew (And What I Wouldn't)

If I were building a LinkedIn presence in a niche where "news" and "insight" overlap, I'd steal Andrew's structure tomorrow.

What I'd copy:

• The one-line hook that reads like a headline.
• The list-first proof style (it's like giving people receipts).
• The calm optimism. It makes sharing feel easy.
• The pace. 6.3 posts per week is intense, but the format makes it doable.

What I wouldn't copy blindly:

• Posting frequency without a repeatable sourcing system. Andrew clearly has inputs: reading, conversations, research, maybe internal notes at Profluence. If you don't have that, daily posting becomes daily stress.
• Vague metrics. His Hero Score is great, but if you're doing this yourself, track saves, shares, and profile clicks too. Otherwise you might confuse "likes" with actual momentum.

And a small but real tactical note: the "best posting times" data points to early afternoon (13:00-14:00 UTC). That doesn't mean "post only then," but if you're testing, it's a clean starting point.

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3 Actionable Strategies You Can Use Today

1. Write one headline-style sentence first - If you can't summarize the post in one bold line, the post probably isn't tight enough.

2. Turn your proof into a vertical list - 5-8 one-liners beat one dense paragraph because people can scan it and still feel smart.

3. End with a future-facing line, not a hard sell - A simple "I'm curious where this goes" invites comments without begging for them.

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Key Takeaways

1. Hero Score parity is real - Andrew, Will, and Walker all hit 43.00, proving you can earn strong engagement at very different audience sizes.
2. Andrew's edge is scannable analysis - Hooks plus lists plus optimistic interpretation is a repeatable engine.
3. Will is the clarity benchmark - frameworks and direct usefulness scale fast in B2B.
4. Walker is the trust benchmark - authority content compounds when decisions are high-stakes.

If you're building your own LinkedIn presence, try Andrew's hook-plus-list format for a week and see what your audience saves and replies to. I'm genuinely curious what shifts for you.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.