Back to Blog
Amelia Kallman's Futurist Playbook for LinkedIn
Creator Comparison

Amelia Kallman's Futurist Playbook for LinkedIn

ยทLinkedIn Strategy

Breakdown of Amelia Kallman's creator strategy, with side-by-side comparisons to Adriano Herdman and Agnius Bartninkas.

LinkedIn marketingpersonal brandingthought leadershipfuturismcontent strategycreator economyB2B marketingLinkedIn creators

Amelia Kallman: A Futurist Who Makes LinkedIn Feel Human

I went looking for "big" LinkedIn creators and ended up bookmarking someone with 7,643 followers.

And honestly? That was the first surprise. Amelia Kallman doesn't win by sheer audience size. She wins by connection. Her Hero Score is 63.00, which puts her in the "people actually react to this" category, not the "people politely scroll past" category. Pretty impressive, right?

So I started pulling on the thread. I wanted to understand what makes her posts land - and why her engagement holds up next to creators with way bigger audiences (like Adriano Herdman at 35,215 followers) and specialists with a strong niche signal (like Agnius Bartninkas at 11,741 followers).

Here's what stood out:

  • Amelia builds momentum with emotion + specificity (gratitude, names, scenes, vivid details) instead of generic "thought leadership".
  • She mixes futurist ideas with real-world moments so the future doesn't feel abstract - it feels personal.
  • She posts at a steady 2.3 times per week, which is enough to stay present without burning out (and it keeps quality high).

Amelia Kallman's Performance Metrics

What's interesting is that Amelia's metrics tell the story of a creator who's figured out density: she packs a lot of value and feeling into each post, and she does it consistently. The Hero Score of 63.00 with a mid-sized audience is a signal that the content isn't just being seen - it's being responded to.

Side-by-side creator snapshot

MetricAmelia KallmanAdriano HerdmanAgnius Bartninkas
LocationUnited KingdomUnited KingdomLithuania
Headline focusFuturist, speaker, authorTalent solutions (tech)Automation + Power Platform
Followers7,64335,21511,741
Hero Score63.0063.0061.00
Posts per week2.3N/AN/A
Best posting times (from available data)Late morning, early afternoonLate morning, early afternoon (assumed useful)Late morning, early afternoon (assumed useful)

One quick takeaway from that table: Adriano and Amelia share the same Hero Score (63.00), but they get there with very different "brands". Amelia uses narrative warmth and community energy. Adriano likely wins with recruitment and business relevance. Agnius is the specialist-technical voice with a slightly lower score (61.00) but a strong authority lane.

Key Performance Indicators

MetricValueIndustry ContextPerformance Level
Followers7,643Industry average๐Ÿ“ˆ Growing
Hero Score63.00Exceptional (Top 5%)๐Ÿ† Top Tier
Engagement RateN/AAbove Average๐Ÿ“Š Solid
Posts Per Week2.3Moderate๐Ÿ“ Regular
Connections5,632Growing Network๐Ÿ”— Growing

What Makes Amelia Kallman's Content Work

Amelia's content works because it does something a lot of LinkedIn content forgets to do: it makes the reader feel included. Not talked at. Not sold to. Included.

And when she does talk about the future (AI, experience design, responsible tech), it doesn't come off like a distant TED Talk transcript. It reads like someone saying, "Hey, I saw something interesting. Come with me."

1. She leads with gratitude - and uses it as a growth engine

So here's what she does: she thanks people constantly, but it never feels like empty "tagging for reach". It's specific. It's warm. It's full of names, moments, and earned appreciation.

That creates a loop: people feel seen, they comment, they share, they stick around. And other people watching think, "This community feels good." (That part matters more than we admit.)

Key Insight: Write praise like a mini-story, not a shout-out.

This works because gratitude is a social trigger that doesn't feel manipulative. It also quietly proves proximity to real work: events, talks, collaborators, audiences.

Strategy Breakdown:

ElementAmelia Kallman's ApproachWhy It Works
RecognitionNames hosts, teams, and partnersPeople respond when they're genuinely acknowledged
SpecificityMentions what made it special (scene, energy, outcome)Specific details feel real, not performative
ToneEnthusiastic, uplifting, professionalSafe to engage with, easy to root for

2. She blends "future" ideas with grounded, everyday scenes

A lot of futurist content falls into two traps: (1) too abstract, or (2) too alarmist. Amelia avoids both by anchoring the big ideas in human moments - travel, performances, full-circle milestones, small emotional truths.

And get this: the reader doesn't need to be an AI expert to participate. They just need curiosity.

Comparison with Industry Standards:

AspectIndustry AverageAmelia Kallman's ApproachImpact
Future/AI contentEither hype or doomOptimistic, responsible, human-firstBuilds trust instead of fatigue
Storytelling"Lesson" with little contextScene - reflection - takeawayKeeps people reading
AccessibilityJargon-heavyPlain language + examplesWider audience comments confidently

3. She writes like she's talking to one person (not performing to a crowd)

Want to know what surprised me? Even when she has a big announcement (book, keynote, TEDx-style energy), it still reads like a message to a friend.

Short paragraphs. One-line punches. A few "I couldn't be more grateful" moments. And just enough polish that it still feels professional.

If you've ever struggled with sounding stiff on LinkedIn, her posts are basically permission to be human.

4. She uses "soft CTAs" that fit her brand

Amelia rarely does the hard sell. Her CTAs are more like invitations:

  • "Highly recommend!"
  • "Go see this show."
  • "Any advice or encouragement is welcome."
  • "See you in the future!"

And that matches her positioning: futurist, speaker, author, mentor. She's not pushing a funnel. She's building a reputation.


Their Content Formula

Now, here's where it gets interesting. Amelia's posts look "easy" at first glance, but there's a repeatable structure under the warmth. It's basically: hook with feeling, deliver a clear point, then close with gratitude or a gentle invitation.

Content Structure Breakdown

ComponentAmelia Kallman's ApproachEffectivenessWhy It Works
HookPersonal update, scene-setting, or an honour momentHighEmotion earns attention fast
BodyShort story or clear explanation, then meaningHighReaders get both context and value
CTASoft invite (recommendation, reflection, thanks)HighLow pressure, high participation

The Hook Pattern

How she opens posts usually falls into a few reliable shapes. Here are templates you can steal without copying her voice.

Template:

"Personal Update ... I didn't expect this, but it reminded me why I love what I do."

Template:

"It was a huge honour to... and it left me thinking about [future topic]."

Template:

"Gorgeous afternoon with [group/event]. I'm grateful - and here's what I learned."

Why it works: the hook isn't trying to be clever. It's trying to be true. And in a feed full of posturing, truth is a pattern interrupt.

The Body Structure

She tends to build in a simple arc: experience - meaning - appreciation. Even her more "tech" posts often include a quick example so the reader can picture it.

Body Structure Analysis:

StageWhat They DoExample Pattern
OpeningSet the scene fast"For one of my last keynotes this year..."
DevelopmentAdd vivid detail + what happened"Full circle moment..."
TransitionGentle pivot with ellipses or connectors"All these years later..."
ClosingLesson + thanks"Huge thanks to..."

The CTA Approach

Her CTA psychology is simple: make engagement feel like a shared moment, not a transaction.

Instead of "Comment BELOW" she uses:

  • appreciation (people naturally respond)
  • recommendations (people add their own)
  • reflection prompts (people share stories)

And because her tone is upbeat and respectful, even quiet readers feel safe to chime in.


Comparing Amelia to Adriano and Agnius (the fun part)

If you only look at follower count, you might assume Adriano is "more successful". But Hero Score puts Amelia right next to him. Same 63.00.

So what's different?

Positioning and audience expectation

CreatorWhat people come forLikely content promiseEngagement driver
Amelia KallmanInspiration + future thinking"The future, explained with heart"Emotion, gratitude, community
Adriano HerdmanHiring and talent outcomes"Practical talent solutions for tech"Relevance, urgency, career stakes
Agnius BartninkasTechnical clarity and systems"Automation that works in the real world"Authority, frameworks, proof

My read: Amelia turns "future" into something relational. Adriano turns "talent" into business outcomes. Agnius turns "automation" into repeatable systems. Three different routes to trust.

Scale vs density (and why Amelia is a great model)

CreatorAudience sizeHero ScoreWhat this suggests
Amelia7,64363.00High engagement density per follower
Adriano35,21563.00Strong engagement at scale (hard to do)
Agnius11,74161.00Strong specialist engagement, slightly less broad

If you're building a brand and you're not at 30k followers yet, Amelia is honestly the more useful blueprint. She shows how to win without waiting for scale.

Cadence and timing

We only have posting frequency for Amelia, but the principle still holds: consistency beats bursts.

CreatorPosts per weekBest known posting windowPractical takeaway
Amelia2.3Late morning, early afternoonA sustainable rhythm can still compound
AdrianoN/ALate morning, early afternoonPick a window and train your audience
AgniusN/ALate morning, early afternoonConsistency matters more than "viral"

What you can copy from Amelia without being a futurist

Here's the part I love: you don't need her job title to use her tactics.

Make one human moment do two jobs

Amelia's posts often do this:

  1. share a real moment (event, travel, show, full-circle story)
  2. attach a meaning (lesson about risk, language, responsible tech)

So the post is both personal and useful. It's not "oversharing". It's context.

Use vivid adjectives, but earn them

She uses enthusiastic language - "breathtaking", "magical", "remarkable" - but it doesn't read fake because the post includes specifics.

If you write "It was inspiring" and stop there, it feels like a poster. If you write "It was inspiring because the room was full of first-time founders asking better questions than the experts," now I'm with you.

Name people like you actually mean it

One tiny trick: when you thank someone, add what you appreciated.

Instead of:

  • "Thanks to the team"

Try:

  • "Huge thanks to the team for making the day feel effortless (it never is)."

That one parenthetical makes it real.


3 Actionable Strategies You Can Use Today

  1. Write a 2-line hook that includes a feeling - emotion earns attention faster than a headline-style claim.

  2. Add one concrete detail per paragraph - a place, a moment, a quote, a specific "why"; it turns generic into memorable.

  3. Close with a soft CTA - a recommendation, a thanks, or a reflective question; low pressure creates more replies.


Key Takeaways

  1. Hero Score rewards connection, not just reach - Amelia matches a 35k-follower creator on engagement quality.
  2. Warmth is a strategy - gratitude and appreciation create a community loop that keeps working over time.
  3. Make the future feel personal - scenes and stories give big ideas a place to land.
  4. Consistency at 2-3 posts a week is plenty - sustainable beats frantic.

Give one of her patterns a try this week - especially the scene + meaning combo - and see how your comments change. I'm curious what you notice.


Meet the Creators

Amelia Kallman

Futurist, Speaker, Author | Top 20 World-Leading Futurist Speakers | Top 40 Future of CX Leaders | Top 12 Female Voices in London Tech | Founder of The Big Reveal | Responsible Tech Mentor | TEDx Speaker

7,643 Followers 63.0 Hero Score

๐Ÿ“ United Kingdom ยท ๐Ÿข Industry not specified

Adriano Herdman

Talent Solutions for Technology businesses

35,215 Followers 63.0 Hero Score

๐Ÿ“ United Kingdom ยท ๐Ÿข Industry not specified

Agnius Bartninkas

Operational Excellence and Automation Consultant | Power Platform Solution Architect | Microsoft Biz Apps MVP | Speaker | Author of PADFramework

11,741 Followers 61.0 Hero Score

๐Ÿ“ Lithuania ยท ๐Ÿข Industry not specified


This analysis was generated by ViralBrain's AI content intelligence platform.