
Amelia Kallman's Futurist Playbook for LinkedIn
Breakdown of Amelia Kallman's creator strategy, with side-by-side comparisons to Adriano Herdman and Agnius Bartninkas.
Amelia Kallman: A Futurist Who Makes LinkedIn Feel Human
I went looking for "big" LinkedIn creators and ended up bookmarking someone with 7,643 followers.
And honestly? That was the first surprise. Amelia Kallman doesn't win by sheer audience size. She wins by connection. Her Hero Score is 63.00, which puts her in the "people actually react to this" category, not the "people politely scroll past" category. Pretty impressive, right?
So I started pulling on the thread. I wanted to understand what makes her posts land - and why her engagement holds up next to creators with way bigger audiences (like Adriano Herdman at 35,215 followers) and specialists with a strong niche signal (like Agnius Bartninkas at 11,741 followers).
Here's what stood out:
- Amelia builds momentum with emotion + specificity (gratitude, names, scenes, vivid details) instead of generic "thought leadership".
- She mixes futurist ideas with real-world moments so the future doesn't feel abstract - it feels personal.
- She posts at a steady 2.3 times per week, which is enough to stay present without burning out (and it keeps quality high).
Amelia Kallman's Performance Metrics
What's interesting is that Amelia's metrics tell the story of a creator who's figured out density: she packs a lot of value and feeling into each post, and she does it consistently. The Hero Score of 63.00 with a mid-sized audience is a signal that the content isn't just being seen - it's being responded to.
Side-by-side creator snapshot
| Metric | Amelia Kallman | Adriano Herdman | Agnius Bartninkas |
|---|---|---|---|
| Location | United Kingdom | United Kingdom | Lithuania |
| Headline focus | Futurist, speaker, author | Talent solutions (tech) | Automation + Power Platform |
| Followers | 7,643 | 35,215 | 11,741 |
| Hero Score | 63.00 | 63.00 | 61.00 |
| Posts per week | 2.3 | N/A | N/A |
| Best posting times (from available data) | Late morning, early afternoon | Late morning, early afternoon (assumed useful) | Late morning, early afternoon (assumed useful) |
One quick takeaway from that table: Adriano and Amelia share the same Hero Score (63.00), but they get there with very different "brands". Amelia uses narrative warmth and community energy. Adriano likely wins with recruitment and business relevance. Agnius is the specialist-technical voice with a slightly lower score (61.00) but a strong authority lane.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 7,643 | Industry average | ๐ Growing |
| Hero Score | 63.00 | Exceptional (Top 5%) | ๐ Top Tier |
| Engagement Rate | N/A | Above Average | ๐ Solid |
| Posts Per Week | 2.3 | Moderate | ๐ Regular |
| Connections | 5,632 | Growing Network | ๐ Growing |
What Makes Amelia Kallman's Content Work
Amelia's content works because it does something a lot of LinkedIn content forgets to do: it makes the reader feel included. Not talked at. Not sold to. Included.
And when she does talk about the future (AI, experience design, responsible tech), it doesn't come off like a distant TED Talk transcript. It reads like someone saying, "Hey, I saw something interesting. Come with me."
1. She leads with gratitude - and uses it as a growth engine
So here's what she does: she thanks people constantly, but it never feels like empty "tagging for reach". It's specific. It's warm. It's full of names, moments, and earned appreciation.
That creates a loop: people feel seen, they comment, they share, they stick around. And other people watching think, "This community feels good." (That part matters more than we admit.)
Key Insight: Write praise like a mini-story, not a shout-out.
This works because gratitude is a social trigger that doesn't feel manipulative. It also quietly proves proximity to real work: events, talks, collaborators, audiences.
Strategy Breakdown:
| Element | Amelia Kallman's Approach | Why It Works |
|---|---|---|
| Recognition | Names hosts, teams, and partners | People respond when they're genuinely acknowledged |
| Specificity | Mentions what made it special (scene, energy, outcome) | Specific details feel real, not performative |
| Tone | Enthusiastic, uplifting, professional | Safe to engage with, easy to root for |
2. She blends "future" ideas with grounded, everyday scenes
A lot of futurist content falls into two traps: (1) too abstract, or (2) too alarmist. Amelia avoids both by anchoring the big ideas in human moments - travel, performances, full-circle milestones, small emotional truths.
And get this: the reader doesn't need to be an AI expert to participate. They just need curiosity.
Comparison with Industry Standards:
| Aspect | Industry Average | Amelia Kallman's Approach | Impact |
|---|---|---|---|
| Future/AI content | Either hype or doom | Optimistic, responsible, human-first | Builds trust instead of fatigue |
| Storytelling | "Lesson" with little context | Scene - reflection - takeaway | Keeps people reading |
| Accessibility | Jargon-heavy | Plain language + examples | Wider audience comments confidently |
3. She writes like she's talking to one person (not performing to a crowd)
Want to know what surprised me? Even when she has a big announcement (book, keynote, TEDx-style energy), it still reads like a message to a friend.
Short paragraphs. One-line punches. A few "I couldn't be more grateful" moments. And just enough polish that it still feels professional.
If you've ever struggled with sounding stiff on LinkedIn, her posts are basically permission to be human.
4. She uses "soft CTAs" that fit her brand
Amelia rarely does the hard sell. Her CTAs are more like invitations:
- "Highly recommend!"
- "Go see this show."
- "Any advice or encouragement is welcome."
- "See you in the future!"
And that matches her positioning: futurist, speaker, author, mentor. She's not pushing a funnel. She's building a reputation.
Their Content Formula
Now, here's where it gets interesting. Amelia's posts look "easy" at first glance, but there's a repeatable structure under the warmth. It's basically: hook with feeling, deliver a clear point, then close with gratitude or a gentle invitation.
Content Structure Breakdown
| Component | Amelia Kallman's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Personal update, scene-setting, or an honour moment | High | Emotion earns attention fast |
| Body | Short story or clear explanation, then meaning | High | Readers get both context and value |
| CTA | Soft invite (recommendation, reflection, thanks) | High | Low pressure, high participation |
The Hook Pattern
How she opens posts usually falls into a few reliable shapes. Here are templates you can steal without copying her voice.
Template:
"Personal Update ... I didn't expect this, but it reminded me why I love what I do."
Template:
"It was a huge honour to... and it left me thinking about [future topic]."
Template:
"Gorgeous afternoon with [group/event]. I'm grateful - and here's what I learned."
Why it works: the hook isn't trying to be clever. It's trying to be true. And in a feed full of posturing, truth is a pattern interrupt.
The Body Structure
She tends to build in a simple arc: experience - meaning - appreciation. Even her more "tech" posts often include a quick example so the reader can picture it.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Set the scene fast | "For one of my last keynotes this year..." |
| Development | Add vivid detail + what happened | "Full circle moment..." |
| Transition | Gentle pivot with ellipses or connectors | "All these years later..." |
| Closing | Lesson + thanks | "Huge thanks to..." |
The CTA Approach
Her CTA psychology is simple: make engagement feel like a shared moment, not a transaction.
Instead of "Comment BELOW" she uses:
- appreciation (people naturally respond)
- recommendations (people add their own)
- reflection prompts (people share stories)
And because her tone is upbeat and respectful, even quiet readers feel safe to chime in.
Comparing Amelia to Adriano and Agnius (the fun part)
If you only look at follower count, you might assume Adriano is "more successful". But Hero Score puts Amelia right next to him. Same 63.00.
So what's different?
Positioning and audience expectation
| Creator | What people come for | Likely content promise | Engagement driver |
|---|---|---|---|
| Amelia Kallman | Inspiration + future thinking | "The future, explained with heart" | Emotion, gratitude, community |
| Adriano Herdman | Hiring and talent outcomes | "Practical talent solutions for tech" | Relevance, urgency, career stakes |
| Agnius Bartninkas | Technical clarity and systems | "Automation that works in the real world" | Authority, frameworks, proof |
My read: Amelia turns "future" into something relational. Adriano turns "talent" into business outcomes. Agnius turns "automation" into repeatable systems. Three different routes to trust.
Scale vs density (and why Amelia is a great model)
| Creator | Audience size | Hero Score | What this suggests |
|---|---|---|---|
| Amelia | 7,643 | 63.00 | High engagement density per follower |
| Adriano | 35,215 | 63.00 | Strong engagement at scale (hard to do) |
| Agnius | 11,741 | 61.00 | Strong specialist engagement, slightly less broad |
If you're building a brand and you're not at 30k followers yet, Amelia is honestly the more useful blueprint. She shows how to win without waiting for scale.
Cadence and timing
We only have posting frequency for Amelia, but the principle still holds: consistency beats bursts.
| Creator | Posts per week | Best known posting window | Practical takeaway |
|---|---|---|---|
| Amelia | 2.3 | Late morning, early afternoon | A sustainable rhythm can still compound |
| Adriano | N/A | Late morning, early afternoon | Pick a window and train your audience |
| Agnius | N/A | Late morning, early afternoon | Consistency matters more than "viral" |
What you can copy from Amelia without being a futurist
Here's the part I love: you don't need her job title to use her tactics.
Make one human moment do two jobs
Amelia's posts often do this:
- share a real moment (event, travel, show, full-circle story)
- attach a meaning (lesson about risk, language, responsible tech)
So the post is both personal and useful. It's not "oversharing". It's context.
Use vivid adjectives, but earn them
She uses enthusiastic language - "breathtaking", "magical", "remarkable" - but it doesn't read fake because the post includes specifics.
If you write "It was inspiring" and stop there, it feels like a poster. If you write "It was inspiring because the room was full of first-time founders asking better questions than the experts," now I'm with you.
Name people like you actually mean it
One tiny trick: when you thank someone, add what you appreciated.
Instead of:
- "Thanks to the team"
Try:
- "Huge thanks to the team for making the day feel effortless (it never is)."
That one parenthetical makes it real.
3 Actionable Strategies You Can Use Today
-
Write a 2-line hook that includes a feeling - emotion earns attention faster than a headline-style claim.
-
Add one concrete detail per paragraph - a place, a moment, a quote, a specific "why"; it turns generic into memorable.
-
Close with a soft CTA - a recommendation, a thanks, or a reflective question; low pressure creates more replies.
Key Takeaways
- Hero Score rewards connection, not just reach - Amelia matches a 35k-follower creator on engagement quality.
- Warmth is a strategy - gratitude and appreciation create a community loop that keeps working over time.
- Make the future feel personal - scenes and stories give big ideas a place to land.
- Consistency at 2-3 posts a week is plenty - sustainable beats frantic.
Give one of her patterns a try this week - especially the scene + meaning combo - and see how your comments change. I'm curious what you notice.
Meet the Creators
Amelia Kallman
Futurist, Speaker, Author | Top 20 World-Leading Futurist Speakers | Top 40 Future of CX Leaders | Top 12 Female Voices in London Tech | Founder of The Big Reveal | Responsible Tech Mentor | TEDx Speaker
๐ United Kingdom ยท ๐ข Industry not specified
Adriano Herdman
Talent Solutions for Technology businesses
๐ United Kingdom ยท ๐ข Industry not specified
Agnius Bartninkas
Operational Excellence and Automation Consultant | Power Platform Solution Architect | Microsoft Biz Apps MVP | Speaker | Author of PADFramework
๐ Lithuania ยท ๐ข Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.