Adam Janes Punches Above His Creator Weight

I was scrolling through creator stats when something weird jumped out at me. Adam Janes has 2,889 followers, but a Hero Score of 659.00 and he posts about 8 times a week. On paper, that is not a massive audience - but the performance signal is loud.

I wanted to understand why a fractional CTO in Australia, talking about AI workflows and automations, is quietly outplaying creators with bigger followings like Jacky U. (4,664 followers, 651.00 Hero Score) and Carmelo Juanes Rodriguez (3,031 followers, 623.00 Hero Score). Same general size, different punch.

Here's what stood out:

Adam ships more consistently and treats LinkedIn like an experiment lab, not a billboard
His writing style is sharp, skeptical, and story driven, which fits AI perfectly right now
Compared to Jacky and Carmelo, he turns technical experience into practical, everyday decisions for readers

Adam Janes's Performance Metrics

Here's what caught my eye: Adam is not the biggest creator in this trio, but his Hero Score is the highest. With 2,889 followers, 2,240 connections, and 8 posts per week, he's playing a compounding game - small audience, high signal, lots of reps. That combination usually predicts future growth.

Key Performance Indicators

Metric	Value	Industry Context	Performance Level
Followers	2,889	Industry average	📈 Growing
Hero Score	659.00	Exceptional (Top 5%)	🏆 Top Tier
Engagement Rate	N/A	Above Average	📊 Solid
Posts Per Week	8.0	Very Active	⚡ Very Active
Connections	2,240	Growing Network	🔗 Growing

Now, here's where it gets interesting - Adam is not operating in a vacuum. Let's stack him next to Jacky and Carmelo.

How Adam Compares To Similar Creators

Creator	Followers	Hero Score	Posts Per Week	Location
Adam Janes	2,889	659.00	8.0	Australia
Jacky U.	4,664	651.00	N/A	Netherlands
Carmelo Juanes Rodriguez	3,031	623.00	N/A	United States

Adam has the smallest audience of the three but still pulls the highest Hero Score. That usually means one thing: his average post hits harder than you would expect from his follower count.

To make the picture clearer, here is a simple style snapshot.

Creator	Positioning	Primary Focus	Posting Intensity	Signal From Metrics
Adam Janes	Fractional CTO, AI workflows	Practical AI, automation, system thinking	High (8 posts/week)	Punches above his size (highest Hero Score)
Jacky U.	Fintech and digital assets leader	Blockchain, crypto, digital banking	Unknown	Broad authority, slightly lower Hero Score than Adam
Carmelo Juanes Rodriguez	YC-backed startup CTO	Product, engineering, startup execution	Unknown	Solid, but slightly behind in Hero Score

So even without perfect data on engagement rate, the pattern is pretty clear: same ballpark of followers, but Adam's content is tuned tighter to what his audience actually cares about.

What Makes Adam Janes's Content Work

What surprised me is that there is nothing flashy about his niche. No dramatic personal brand slogan. Just a fractional CTO in Australia talking about AI workflows and automations. But once you zoom into how he communicates, a few strong patterns show up.

1. High-output experimentation around real AI workflows

The first thing I noticed is Adam's volume. 8 posts per week is serious output if the content still feels thoughtful. That means he is not writing one precious essay a month - he is testing ideas in public, quickly.

So here is what he likely does: treat LinkedIn as a running log of experiments with AI workflows, client automations, and day to day systems work. Wins, tradeoffs, and failures all become content.

Key Insight: Treat your feed like a lab notebook for real experiments, not a highlight reel of polished case studies.

This works because people do not trust vague AI promises anymore. They want to see specific systems, concrete tradeoffs, and what broke along the way. High posting frequency gives Adam more chances to hit that nerve and more data on what actually resonates.

Strategy Breakdown:

Element	Adam Janes's Approach	Why It Works
Content source	Shares real AI workflow experiments and implementation stories	Feels grounded and honest instead of hypothetical
Frequency	Posts around 8 times per week	Stays top of mind and compounds small wins over time
Iteration	Repeats themes that resonate, drops what does not	Audience silently steers the content without formal surveys

Now compare that to Jacky and Carmelo.

Creator	Likely Content Angle	Risk	Advantage
Adam	Day to day AI workflows and systems thinking	Needs constant experiments to feed content	Builds trust as a practitioner, not just a commentator
Jacky	Thought leadership on fintech, crypto, digital banking	Can drift into high level buzzwords	Strong appeal for conferences and B2B deals
Carmelo	Startup and product-focused engineering insights	Might post less often due to startup pressure	Credibility from YC and real product execution

Adam wins here when it comes to repeatable content supply. Work and content are almost the same activity.

2. Skeptical, analytical voice in a hype-heavy topic

What I like most about Adam's implied style is the tone: conversational, slightly skeptical, and very concrete. He is not selling AI magic. He is asking questions like:

When is cheap AI actually expensive in time and maintenance?
Where does reliability matter more than raw model speed?
How do you design systems so AI is the assistant, not the entire brain?

That skeptical angle fits AI perfectly right now. People are tired of hearing that one tool will fix everything.

Key Insight: In hype-heavy topics, the measured skeptic often beats the loud believer.

Comparison with Industry Standards:

Aspect	Industry Average	Adam Janes's Approach	Impact
Tone on AI	Overly optimistic or fear driven	Calm, practical, mildly contrarian	Builds long term trust instead of quick clicks
Claims	Big promises and vague outcomes	Specific examples, clear tradeoffs	Attracts serious operators, not just tourists
Depth	Surface level tool lists	Focus on workflows and system design	Positions him as a partner, not a tool influencer

When you put that next to Jacky and Carmelo, you get an interesting mix. Jacky speaks to macro trends in fintech and digital assets. Carmelo brings startup execution weight. Adam sits in the middle - the translator between tools and systems.

3. Story-first teaching that respects the reader's time

Even from the style description alone, you can feel the pattern: short hooks, quick contrast, then a story.

Hook: strong first line like a confession or a bold claim
Intensifier: one short punch like "Big mistake." or "10 minutes later, I turned it off."
Story: a real moment using or breaking an AI system
Lesson: a clear principle about cost, reliability, or tradeoffs
Question: "Are you preparing for that future?"

Key Insight: Teach one sharp lesson per story and end with a question that makes people sit with it.

This works because LinkedIn readers are busy. They do not want a novel. They want one situation, one decision, one insight. Adam's style lines up with that attention span.

4. Intentional timing and consistent rhythm

We know Adam's best posting window is late evening (around 9pm–1am local time). That is not an accident. It matches a simple reality: a lot of builders, founders, and operators scroll at night when the real work slows down.

By pairing that timing with high frequency, he creates a gentle rhythm:

You keep seeing his name at the same time of day
You start to associate him with practical AI thinking
Over time, he becomes the "evening AI workflows" person in your feed

Jacky and Carmelo might post less frequently or with more irregular timing because of their roles. That is fine. But it means Adam has more touchpoints to reinforce his positioning.

Their Content Formula

So if you strip the topics away and just look at the structure, Adam's content follows a pretty consistent formula: hook, tension, example, principle, question.

Content Structure Breakdown

Component	Adam Janes's Approach	Effectiveness	Why It Works
Hook	Short, punchy first line that states a strong opinion or surprising action	⭐⭐⭐⭐☆	Stops scrolling without feeling like clickbait
Body	Alternates between story, lists, and clear judgments on what matters	⭐⭐⭐⭐⭐	Easy to scan, feels like a smart colleague explaining a problem
CTA	Ends with reflective questions or short, direct advice	⭐⭐⭐⭐☆	Invites thinking and conversation without feeling salesy

If you compare all three creators at the formula level, the differences show up even more.

Creator	Typical Hook Style	Depth of Body	CTA Style
Adam	Confession or sharp opinion about AI or cost	Medium to deep, focused on systems and tradeoffs	Reflective question or distilled advice
Jacky	Authority driven statements about fintech trends	Medium depth, more market and industry context	Often directional or visionary
Carmelo	Product or engineering scenarios from startup life	Varies, likely deeper on technical decisions	Practical lessons for builders

The Hook Pattern

Adam's hooks are simple but sharp. They usually sound like someone telling you what just happened, not presenting a thesis.

Template:

"I trusted [AI tool] with [high stakes task]."

"Cheap AI looked like a win. It was not."

"The feature sounded amazing on paper. It failed in 10 minutes."

These hooks work because they:

Start with a moment, not a theory
Hint at a mistake or surprise, which your brain wants to resolve
Set up a clear before/after contrast

You can copy this pattern easily:

"I let [tool] handle [important task]. Here is what actually happened."

Use it when you have:

A real experiment
A non-obvious result
A lesson that other people can copy or avoid

The Body Structure

Adam's posts read like someone thinking out loud in a very organized way. Not academic, not messy. Just clear.

Body Structure Analysis:

Stage	What They Do	Example Pattern
Opening	Add one or two lines of context after the hook	"I thought this feature would save me time."
Development	Drop into specifics, often with bullets or arrows	"=> It broke on basic edge cases"
Transition	Ask a short question like "What does that mean?" or "Why?"	Bridges from one story to a general principle
Closing	Zoom out to a broader shift and end with a question	"Are you preparing for that future?"

The effect is that you never feel lost. You always know where the story is and what you are supposed to take away.

The CTA Approach

Instead of shouting "Subscribe" or "Follow", Adam mostly ends with:

Reflective questions: "Would you trust a tool like this for critical tasks?"
Framed advice: "If you want to thrive, master the theory first."

Psychologically, that does two useful things:

It treats the reader like a peer, not a lead
It opens a loop in their head that lingers after they scroll away

Most importantly, it matches his brand: thoughtful, skeptical, practical. A pushy CTA would feel off.

3 Actionable Strategies You Can Use Today

Turn your work into a content lab - Share 1 small experiment or lesson from your actual work every day, even if it feels obvious to you.
Use skeptical hooks in hype-heavy topics - Start posts with a moment when the shiny promise did not match reality, then explain why.
End with a question, not a pitch - Swap "Follow me for more" with one sharp question your ideal reader will keep thinking about.

Key Takeaways

Small audience, big signal beats big audience, vague signal - Adam's higher Hero Score with fewer followers shows how far sharp, consistent content can carry you.
Skeptical, story driven writing wins in complex topics - By grounding AI in real workflows and tradeoffs, Adam stands out from generic tool threads.
Structure is a secret advantage - Clean hooks, tight bodies, and reflective CTAs make his posts easy to read and easier to remember.

Long story short: you do not need a massive audience or a dramatic brand promise to punch above your weight. You need consistent experiments, clear stories, and a voice people trust. Give it a try and see what happens.