Abdirahman Jama's Calm Tech Takes That Win Attention

I stumbled onto Abdirahman Jama's profile during a late-night scroll and had one of those "wait, what?" moments. He's sitting at 37,234 followers with a 322.00 Hero Score, and the vibe isn't flashy or hypey at all. It's calm. Almost understated. And yet the engagement signal says people are really paying attention.

So I pulled two other strong creators into the same view - Ludo Baauw and Markus Kuehnle - to sanity-check what I was seeing. Different niches, different audiences, similar "this person consistently lands" energy. After comparing them, a few patterns jumped out that you can absolutely steal (in a good way).

Here's what stood out:

Abdirahman wins with contrast-first hooks + practical lists, not personal drama
Ludo proves authority can outperform audience size when the positioning is sharp
Markus shows that teaching in public (especially ML/AI) scales fast when it's structured

Quick gut-check: these three have very similar Hero Scores (322 vs 317 vs 314). That means the game isn't just "get more followers". It's "earn attention per follower".

Creator	Headline (short)	Location	Followers	Hero Score	What they're really selling
Abdirahman Jama	SDE @ AWS	United Kingdom	37,234	322.00	Practical software engineering truths + career steadiness
Ludo Baauw	Founder/CEO, cloud/security	Netherlands	6,971	317.00	Executive credibility + sovereign cloud/security leadership
Markus Kuehnle	Data Scientist, ML/AI builder	Germany	10,692	314.00	Systems-focused ML/AI learning with builder energy

Abdirahman Jama's Performance Metrics

Here's what's interesting: Abdirahman isn't "winning" because he posts once in a while and gets lucky. He posts a lot - 5.6 posts per week - and the content is engineered to be skimmed, understood, and shared by working engineers who are tired of fluff. And the 322.00 Hero Score suggests the audience doesn't just tolerate the frequency. They reward it.

Key Performance Indicators

Metric	Value	Industry Context	Performance Level
Followers	37,234	Industry average	⭐ High
Hero Score	322.00	Exceptional (Top 5%)	🏆 Top Tier
Engagement Rate	N/A	Above Average	📊 Solid
Posts Per Week	5.6	Very Active	⚡ Very Active
Connections	14,041	Extensive Network	🌐 Extensive

What Makes Abdirahman Jama's Content Work

When I read through Abdirahman's style notes and patterns, it felt like watching someone teach without making it about themselves. He plays the "mentor" role, but in a way that doesn't make you roll your eyes. And compared to Ludo and Markus, his edge is that he makes software engineering feel both serious and survivable.

1. Contrast hooks that expose the gap between theory and reality

The first thing I noticed is how often Abdirahman sets up a clean contrast: expectation vs reality. Interview vs job. AI hype vs day-to-day engineering. It's basically a shortcut to relatability.

And it works because engineers love truth delivered simply. Not motivational posters. Not doom. Just: "yeah, that's exactly what it feels like."

Key Insight: Start with a two-line contrast that the reader instantly recognizes.

This hits because it triggers pattern recognition. Your brain goes, "I know this story," and you keep reading to see if the post nails the landing.

Strategy Breakdown:

Element	Abdirahman Jama's Approach	Why It Works
Hook	Contrast in 1-2 lines	Fast relevance, zero setup time
Example	Mini scenarios (interview vs job)	Feels lived-in without being a personal diary
Punchline	Short truth line ("Let's be honest.")	Creates a memorable "quote" people repeat

2. Skimmable formatting that respects busy readers

Abdirahman's posts are built for a phone screen. Lots of line breaks. One idea per line. Lists that are tight. It feels almost like a coach leaving voice notes, but in text.

Now, here's where it gets interesting: Markus also teaches, but tends to be more "systems builder" structured. Ludo tends to be more executive narrative and opinion. Abdirahman is the most aggressively optimized for scrolling without losing substance.

Comparison with Industry Standards:

Aspect	Industry Average	Abdirahman Jama's Approach	Impact
Paragraph length	3-6 sentence blocks	1 sentence per line	Higher completion rate while scrolling
Lists	Long bullets, mixed ideas	3-6 crisp items, one per line	Easy saving and resharing
Transitions	Heavy signposting	Spacing + contrast	Feels natural, not "bloggy"

3. Fundamentals-first positioning (and a quiet anti-hype stance)

Abdirahman repeatedly returns to fundamentals: compute, networking, storage, deep work, focus, debugging, operational reality. That consistency does something subtle: it makes the reader feel safe.

Because when the feed is yelling "AI will replace you," Abdirahman is basically saying: "Relax. Build real skills. You'll be fine." Not in a fake reassuring way. In a craft-first way.

And compared to Markus, who's often at the frontier of ML/AI building, Abdirahman is the anchor. Compared to Ludo, who's positioning around sovereign cloud and security leadership, Abdirahman is positioning around day-to-day engineering competence.

4. A consistent CTA that builds identity, not just clicks

His CTA style is almost boring. That's the point.

He uses the same lightweight follow prompt, often separated by "---". It doesn't feel salesy. It feels like a label on the content: "Want more of this? Cool, follow." And sometimes he adds a share nudge that frames sharing as helping another engineer.

This works because it's identity-based. You're not sharing for him. You're sharing for "another software engineer".

Small detail I loved: the CTA includes his full name consistently. That repetition builds recall over months. It's simple branding that doesn't feel like branding.

Their Content Formula

If you want the practical template, Abdirahman's formula is basically: hook fast, explain briefly, list the steps, end with a steady CTA. Ludo and Markus follow similar bones, but they "sell" different kinds of trust.

Content Structure Breakdown

Component	Abdirahman Jama's Approach	Effectiveness	Why It Works
Hook	Contrast + relatable scenario in 1-2 lines	Very high	Stops the scroll without gimmicks
Body	Short lines, quick setup, then list	High	Teaches fast and feels doable
CTA	Consistent follow/share block after "---"	High	Low pressure, high repetition

The Hook Pattern

Want to know what surprised me? His hooks are not clever. They're clear. And clarity wins.

Template:

"X was supposed to be [ideal].
But it's actually [reality]."

Two example variations you can copy (in his vibe):

"The interview: talk about system design.
The job: babysit production at 2AM."

"AI was supposed to remove the boring parts.
But someone still has to debug the mess."

Why it works: it creates instant agreement, then gives you a reason to keep reading. Use it when your audience has a shared frustration or shared inside joke.

The Body Structure

He doesn't wander. He moves.

Body Structure Analysis:

Stage	What They Do	Example Pattern
Opening	Expand the hook in 1-3 lines	"Here's the part nobody tells you..."
Development	Name the real problem	"It's not too much work. It's work without focus."
Transition	Drop into actionable list	"So, do this:"
Closing	Short moral + encouragement	"Keep learning. Keep building. Stay curious."

The CTA Approach

Psychologically, his CTA is doing two jobs:

It gives the reader a next step without breaking the calm tone.
It reinforces identity: "software engineering tips" is the category, and you either want that or you don't.

Compare that to Ludo, whose CTA energy (when he uses it) is usually more about thought leadership and events/speaking, because his audience includes decision-makers. And Markus tends to invite you into ongoing learning and building, because his audience is hungry for implementation details.

Side-by-Side: What Each Creator Optimizes For

This is where I started appreciating how different "successful" can look.

Dimension	Abdirahman Jama	Ludo Baauw	Markus Kuehnle
Core promise	"I'll make you a better engineer"	"I'll help you think like a security/cloud leader"	"I'll help you build ML/AI systems"
Trust signal	Calm, consistent, craft-first advice	Title/credibility + strong positioning	Teaching-by-building + technical clarity
Best-fit reader	Working SWE who wants reality + direction	Execs, founders, security/cloud folks	Builders learning ML/AI via real systems
Hook style (observed)	Contrast, mini scenarios, punch lines	Opinion/authority framing	Educational framing, builder takeaways
Shareability	High (relatable truths)	High (leadership takes)	High (practical learning resources)

And look at the numbers again. Ludo has 6,971 followers but a 317.00 Hero Score. That is not "small creator" energy. That's "tight positioning" energy.

Posting Cadence and Timing: The Quiet Advantage

We only have explicit cadence data for Abdirahman (5.6 posts/week), but even that alone tells a story. He's not waiting for inspiration. He's running a system.

Also, the best posting time note - around lunchtime (12:00-13:00 Europe/London) - fits the format. His posts are perfect "lunch scroll" content: quick hook, quick lesson, save-worthy list.

Cadence factor	Abdirahman Jama	Ludo Baauw	Markus Kuehnle
Known posts/week	5.6	N/A	N/A
Likely content production mode	Repeatable templates + observations	Authority-led commentary	Build + teach loops
Timing edge	Lunch scroll friendly	Business-hour decision-maker feed	Builder communities + learning loops
Risk	Posting too often can dilute	Over-indexing on exec audience	Too technical can narrow reach
Mitigation	Consistent structure + clarity	Sharp positioning + credibility	Clear explanations + examples

What I'd Copy From Abdirahman (and What I Wouldn't)

I'd copy the clarity and the formatting immediately. It's honestly hard to overstate how much "one idea per line" matters on LinkedIn.

I'd also copy the repeatable closing block. People think CTAs need to be creative. They don't. Consistency beats creativity when you're building a habit in the audience.

What I wouldn't copy: the exact jokes or exact phrasing. Not because they're bad, but because it has to sound like you. The mechanic is the contrast. The content has to come from your world.

And one more honest note: his style depends on being useful. If your posts are all opinions with no practical takeaway, the same formatting won't save you.

3 Actionable Strategies You Can Use Today

Write a 2-line contrast hook - expectation vs reality is the fastest way to earn "yep, that's me" attention.
Format for the lunch scroll - one sentence per line, then a 3-6 item list so the reader can save it in 10 seconds.
Use a boring, consistent CTA - repeat the same follow/share line so your content becomes a recognizable series.

Key Takeaways

Hero Score similarity tells a story - all three creators earn strong attention per follower, just with different trust signals.
Abdirahman wins with calm authority - contrast hooks, fundamentals, and practical lists beat hype.
Ludo shows positioning beats size - fewer followers can still produce top-tier engagement when the niche is sharp.
Markus proves teaching-by-building scales - people follow builders who explain what they're building.

So here's the bottom line: you don't need to become louder. You need a clearer point, a cleaner structure, and a repeatable system. Give it a try for a week and see what happens. What part would you test first?