LinkedIn rewards consistency, but SaaS founders rarely have time to plan posts while shipping product and talking to customers.
A strong content calendar turns "what do I post today" into a repeatable system tied to launches, pipelines, and hiring.

1. Notion Content Calendar (template-based)

Notion is a flexible planner for founders who want one place for ideas, drafts, hooks, and approvals. Start with a database view (Calendar + Kanban), add properties like ICP (SMB, Mid-market, Enterprise), funnel stage, and CTA, then link each post to a launch, webinar, or case study. Use Notion AI for first-pass outlines, and create a weekly recurring task to batch-write 3-5 posts.

2. Trello Editorial Calendar (board + calendar view)

Trello works well if you prefer lightweight workflow over documents. Create lists like Backlog, Drafting, Ready, Scheduled, Posted, then enable Calendar view to spot gaps and balance topics (product, founder story, customer proof). Add Butler automation to move cards when due dates change and to remind a teammate to review copy 24 hours before publishing.

3. Asana Content Calendar (timeline + dependencies)

Asana is ideal when LinkedIn posts are tied to bigger campaigns like launches, reports, or events. Use Timeline to map posts around milestones, and set dependencies (for example, "Case study published" before "Customer story post"). Create a project template with tasks for copy, design, legal check (important in regulated spaces like fintech), and final scheduling.

4. Airtable Content Calendar (database + views + automations)

Airtable gives you spreadsheet power with calendar and kanban views, great for multi-format planning. Build fields for post type (text, carousel, video), persona, language (EN/DE/ES for DACH or LatAm reach), and performance notes, then filter by goal (pipeline, hiring, partnerships). Use Automations to ping Slack when a post moves to Ready and to create a record when a post URL is added after publishing.

5. Buffer (planner and scheduling)

Buffer provides a clean publishing cadence with its queue and calendar, perfect for founders who want to batch and forget. Use the calendar to drag-and-drop posts, and keep evergreen SaaS lessons in the queue while leaving slots for reactive posts (funding news, product updates). Review analytics monthly to double down on formats that drive profile visits and clicks.

6. Hootsuite (planner for teams and governance)

Hootsuite is a strong choice for SaaS teams that need approvals and audit-friendly workflows. Use its Planner to schedule and visualize your week, and route posts through approval steps if multiple leaders contribute. If you operate across regions, standardize UTM conventions and link tracking so your CRM can attribute traffic from LinkedIn reliably.

Sprout Social combines a robust calendar with deeper reporting, useful when LinkedIn is a serious channel for demand gen. Plan themes by week (pain points, objections, use cases) and use reporting to compare performance by post type and topic. For founders, the key win is turning insights into a repeatable playbook: keep a "Top performers" tag and recycle angles quarterly.

8. Later (visual planner for carousels and assets)

Later is known for visual planning and asset organization, helpful if you publish many LinkedIn carousels or brand-led creatives. Use the media library to store approved graphics and keep a consistent style across the founder account and company page. Map a monthly cadence like 2 text posts, 1 carousel, 1 short video per week, then batch-design assets in one session.

9. Google Sheets Calendar (simple, fast, and shareable)

A shared Google Sheet is still one of the most practical planners for early-stage SaaS teams. Create columns for date, hook, core point, proof, CTA, asset link, owner, status, and UTM, then add a filter view per founder or region (DACH, Nordics, US). Pair it with a weekly 30-minute review to prune weak ideas and commit to the next 7 days of posts.

10. The 3-3-3 LinkedIn SaaS Founder Calendar (strategy)

If you do not want another tool, use a proven cadence: 3 authority posts (lessons, frameworks, teardown), 3 proof posts (metrics, case studies, testimonials), 3 personality posts (founder story, values, behind-the-scenes) each month. Batch-write on one day, schedule the next two weeks, and reserve one slot weekly for a timely take from customer calls. Track one KPI per bucket (saves for authority, inbound DMs for proof, profile follows for personality) and adjust your mix.

A calendar is only useful if it ships posts, so pick one planner and run it for 30 days without switching. Consistency plus iteration is what compounds reach and pipeline on LinkedIn.